Gaining traction as a startup is a tall order. Often faced with limited or nonexistent marketing budgets and little-to-no marketing professionals, startups have fewer options to boost brand exposure and awareness.

But getting your name out there as a new brand is vital to your future success. If you don’t have a robust marketing strategy, it could take even longer to build the recognition and growth you want.

Influencer marketing is an excellent marketing strategy for startups (and virtually every other business). While it takes some planning, work, and marketing spend, influencers give you a lot of bang for your buck to get your name out there in an authentic, approachable way.

Benefits of Influencer Marketing for Startups

Brand Awareness

Often, influencer marketing campaigns have brand awareness as a broad goal. Sales and customer loyalty are important, but they start with generating brand awareness. As your audience and customer trust grow, you may have dedicated followers turn into paying customers.

Influencers have a lot of value for building awareness for startups, whether through informational videos, sponsored giveaways, or product highlights.

Better ROI

As mentioned, influencer marketing offers an excellent return for your marketing budget. If money is tight, investing in influencer marketing offers $6.50 in revenue for each $1 invested.[1] Even with a miniscule budget and a small investment, startups can get a lot of traction from influencer campaigns.

Organic Growth

Paid ads can get a lot of attention for a brand quickly, but you could spend a lot before you achieve the desired outcome. On top of that, a lot of consumers are using ad-blockers and ignoring traditional ads, leaving brands to come up with a new solution.[2]

Influencer marketing offers plenty of organic growth and reach. Influencers with active accounts on multiple platforms can get your brand and message out to different communities in a natural, authentic tone, making it more meaningful and lasting for the audience.

A Shortcut to Content Marketing

Content marketing is a long-term strategy, and it takes time to reap the rewards. One of the most effective benefits of marketing on social media is repurposing content for multiple uses, getting the most out of your time and resources.

When you collaborate with influencers, you’re getting content from top-notch content creators who will research, plan, and create it themselves. Depending on the influencer, you may also have an opportunity to share the content across platforms – your email, website, brand social media accounts – to give it a wider reach.

Social Media Presence

Like content marketing, building a social media presence takes time. The more followers and engagement you have, the more your content will be seen. So, if you’re just starting out with building a social media presence, you could get buried beneath the larger and more active brands.

An influencer can help with this, too. When followers see the content from the influencer, they may be inclined to learn more about your brand and check out more of your content. They may become loyal brand followers themselves.

Influencer Marketing for Startup Success

Startups have a lot of hurdles to overcome, including limited marketing expertise and budgets. Influencer marketing bridges the gap as a cost-effective solution with content marketing, brand awareness campaigns, and more.

Sources:

[1] https://www.tomoson.com/blog/influencer-marketing-study/

[2] https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/#:~:text=Share%20of%20users%20blocking%20ads,2014%2D2021&text=In%202019%2C%20roughly%2025.8%20percent,will%20never%20reach%20their%20audiences