Top Crafting Influencers

The crafting world has exploded in popularity since the pandemic, with millions rediscovering the joy of hands-on creativity. From DIY home décor to intricate jewelry and upcycled art, crafting isn’t just a hobby—it’s a booming industry valued at over $40 billion globally. In 2026, social media platforms like Instagram, TikTok, and YouTube continue to fuel this trend, offering short tutorials, live sessions, and engaging endorsements that drive consumer interest.

For brands in arts, crafts, and DIY tools—think Cricut machines, yarn suppliers, or paper brands—partnering with top crafting influencers is a smart move. These creators boast high engagement rates, authentic audiences, and the ability to showcase products in real-world applications, leading to increased sales and brand loyalty.

If you’re a business seeking to launch an influencer campaign, this guide highlights the top crafting influencers in 2026. We’ve curated an updated list based on current follower counts, niche expertise, and partnership potential, drawing from sources like Feedspot and Modash. You’ll find creators across platforms, complete with why they’re ideal for collaborations. Whether you’re aiming for viral tutorials or targeted endorsements, these influencers can help your brand connect with passionate makers. Ready to elevate your marketing? Let’s dive in and explore how these creators can craft success for your campaigns.

Why Crafting Influencers Are Ideal for Brand Campaigns

Crafting influencers stand out in the influencer marketing landscape due to their unique blend of creativity, authenticity, and audience trust. With engagement rates often exceeding 5-10%—higher than many other niches—they create content that resonates deeply, encouraging followers to try projects themselves. Brands like Cricut have seen massive success through partnerships, where influencers integrate products into tutorials, resulting in user-generated content and direct sales spikes.

Key benefits include:

• High UGC Potential: Tutorials naturally prompt followers to share their versions, amplifying reach.
• Niche Targeting: From pottery to embroidery, influencers cater to specific audiences, ensuring precise brand alignment.
• Long-Term Value: Many sell kits or host shops, opening doors for affiliate programs or co-branded products.

When selecting influencers, consider factors like follower growth (aim for 10-20% yearly), engagement metrics, and past collaborations. For example, a brand like Michaels could partner with a crochet expert for holiday campaigns, leveraging seasonal trends. According to GRIN data, craft campaigns yield 4x ROI on average. To maximize impact, work with a top influencer marketing agency like HireInfluence to match creators with your goals.

Top Crafting Influencers on Instagram

Instagram remains a visual haven for crafting, with over 1 billion users scrolling for inspiration. These top influencers in 2026 boast updated follower counts and strong brand tie-ins.

Getcrockd @getcrockd

With 58.1K followers (steady growth from pottery kits), Getcrockd focuses on accessible pottery projects like kiln-free mugs and craft warm-ups. Run by a creative team, their content includes diverse inspirations and retail links. Ideal for brands like clay suppliers or art tools, as they’ve collaborated on kits—perfect for entry-level campaigns.

Craftingeek @craftingeek

Liz Rangel’s 1.5M followers adore her pop culture crafts, such as Minion jars and Buzz Lightyear minis. She blends YouTube long-form with Instagram reels, plus Etsy digital templates. Brands in pop merch or stationery thrive here; her creativity drives viral shares and partnerships with Disney-inspired tools.

Caryscuttlefish @caryscuttlefish

At 108K followers, Cary’s niche in cute-creepy polymer clay and plush horrors attracts a devoted community. With an online store for pins and stickers, she’s great for alternative craft brands seeking edgy endorsements—think Halloween lines or unique fabrics.

Karynaroo @karynaroo

Karynaroo’s pompom creations have grown to 88K followers, featuring massive installations and Q&As. Partnerships with Cricut highlight her tutorials; yarn or accessory brands can leverage her Etsy shop for co-branded kits.

Queenofthebeehive @queenofthebeehive

Krystle Barnes mixes lifestyle and crafts for 33.9K followers, with stunning photography making her prime for collaborations. Family-friendly home décor suits brands like paint or fabric suppliers, emphasizing visual appeal.

Kayla_Made @kayla_made

With 34K followers, Kayla excels in cutting-machine crafts, offering blog tips and downloads. Her detailed photography highlights projects; Cricut or vinyl brands find strong fits here for beginner tutorials.

LaurDIY @laurdiy

Lauren Riihimaki’s 4M+ followers (estimated growth) started with DIY, now adult-focused. Hosting “Craftopia,” she’s ideal for mature craft brands, with high-visibility endorsements.

Damasklove @damasklove

Amber Kemp-Gerstel, with 100K+ followers, creates beginner holiday crafts via photos and videos. Her Disney+ show boosts visibility; perfect for seasonal brand tie-ins.

Miriamsquilling @miriamsquilling

Miriam’s paper quilling has 50K followers, with PDFs, YouTube, and Patreon. Niche brands in paper crafts can tap her tutorials for detailed partnerships.

ABeautifulMess @abeautifulmess

Elsie & Emma’s 1.2M followers (from Feedspot) offer home-making crafts. Macro influencers great for large-scale campaigns with décor brands.

Top Crafting Influencers on TikTok

TikTok’s fast-paced format suits quick craft demos, with billions of views on #CraftTok.

Momscraft @momscraft

639K followers enjoy family-friendly, colorful crafts. Multiple ideas per video drive engagement; ideal for kid-safe brand products like markers.

Haberlinshobbies @haberlinshobbies

Kacie’s crochet tutorials cover pop culture characters for 200K+ followers (growth estimate). Yarn brands love her full-project guides and online sales.

The_Vintage_Journal @the_vintage_journal

771K followers learn upcycling from thrifted finds. Reviews and hauls suit eco-brands; her tips turn scraps into art.

Purplesandpot @purplesandpot

Zishahu’s relaxing pottery videos have 12K dedicated followers. Traditional techniques appeal to premium clay brands for inspirational content.

Cardsbygretch @cardsbygretch

Gretchen’s quirky pop-up cards for 327K followers include series and blogs. Paper or stamp brands can collaborate on custom designs.

Therenodad @therenodad

Luke Moore’s DIY reno content (from Modash) tops lists with 1M+ followers. Home improvement brands fit his dad-focused crafts.

KHY_tiedye @khy_tiedye

Liliana Waters’ tie-dye crafts attract 500K+; fabric dye brands thrive on her vibrant tutorials.

Drooandaya @drooandaya

Top TikTok crafter per GRIN, with family crafts for 300K+. UGC-heavy for everyday brands.

Top Crafting Influencers on YouTube

YouTube excels in long-form tutorials, building deep audience loyalty.

AuntieTay @AuntieTay

351K subscribers watch Disney-themed crafts and reviews. As a mom and pastor’s wife, she’s perfect for family-oriented brands like machines.

Stitchandflower @stitchandflower

563K followers learn embroidery stitches for floral designs. Reviving the art, she suits thread or kit brands for beginners.

JenniferMaker @jennifermaker

Nearly 975K subscribers access Cricut how-tos and inspiration. Cross-platform with Instagram, ideal for tool endorsements.

HeXtian @HeXtian

1.27M subscribers enjoy drag-inspired art dolls from pop culture. Unique for character merch brands.

Jairusofall @jairusofall

Top DIY YouTuber per Modash, with epic builds for 2M+ subs. Construction tools brands align well.

MansiVerma @mansiverma

India’s upcycling queen (from SocialBook) has 500K+; sustainable brands love her frugal chic.

5MinuteCrafts @5minutecrafts

Massive channel with hacks for billions of views; broad appeal for quick-product brands.

Emerging and Niche Crafting Creators to Watch in 2026

Keep an eye on rising stars like Maggie McGaugh (@maggiemcgaugh) for upcycling (from Favikon), with 300K+ on TikTok. Serena Neel excels in practical crafts. Niche picks include Cooper Calligraphy @cooper_calligraphy (543K on Instagram) for lettering, and Psimadethis @psimadethis for colorful DIYs. These emerging talents offer fresh partnership opportunities with lower costs and high growth potential.

Conclusion

In 2026, top crafting influencers like Craftingeek and Jennifer Maker continue to inspire millions while driving brand success through authentic collaborations. Key takeaways: Focus on niche alignment, high-engagement platforms, and measurable ROI from tutorials and UGC. With the crafting market growing, now’s the time to partner for campaigns that resonate.

Ready to connect with these creators? As a leading influencer marketing agency, HireInfluence specializes in matching brands with ideal influencers for seamless executions. Contact us today to launch your next campaign. Explore related topics like top DIY trends or platform-specific strategies on our blog.