Top Home Improvement Influencers

The home improvement industry continues to boom in 2026, with consumers spending billions on renovations, DIY projects, and decor upgrades. As brands seek authentic ways to reach engaged audiences, partnering with top home improvement influencers has become essential. These creators deliver inspiring tutorials, honest product reviews, and stunning transformations that drive real conversions.

This curated list highlights the best home improvement influencers in 2026, focusing on those with massive reach, high engagement, and proven appeal for brand campaigns in tools, decor, cleaning, and renovation products.

Why Home Improvement Influencers Matter for Brands in 2026

Home improvement content dominates social media, especially on TikTok and Instagram, where short-form videos of quick hacks and dramatic reveals garner millions of views. These influencers build trust through relatable, achievable projects—perfect for brands promoting power tools, paints, furniture, or appliances.

With high engagement rates often exceeding traditional ads, these creators offer excellent ROI. Many specialize in niches like sustainable DIY, budget renovations, or luxury redesigns, allowing targeted campaigns that resonate deeply.

Top Macro Home Improvement Influencers (Multi-Million Followers)

These heavy-hitters command massive audiences and frequently collaborate with major brands.

Armen Adamjan (@creative_explained)

With over 24 million followers, Armen specializes in clever DIY hacks using everyday items for cleaning, gardening, and home fixes. His viral videos make him ideal for eco-friendly and budget product promotions.

Dustin Mitchell (@dustylumberco)

Boasting 13.5 million followers, Dustin focuses on professional woodworking, tool reviews, and large-scale builds. Perfect for power tool and lumber brands seeking authentic demonstrations.

Karin Ross (@karinrossdesigns)

Over 10 million followers tune in for Karin’s high-end remodeling and interior design content. Her polished visuals suit premium home brands.

Carolina McCauley (@carolina.mccauley)

With 6.9 million followers, Carolina’s cleaning hacks and organization tips drive huge engagement. Excellent for cleaning supplies and storage solutions.

Galey Alix (@galeyalix)

Galey’s dramatic renovations attract millions. Her HGTV background adds credibility for full-home makeover campaigns.

Farah Merhi (@farahjmerhi)

Founder of Inspire Me! Home Decor, Farah’s luxurious styling reaches over 6 million. Great for furniture and decor brands.

Rising Mid-Tier Home Improvement Influencers to Watch

These creators (hundreds of thousands to low millions) offer high engagement and niche expertise.

Lindsay Dean (@frills_and_drills)

1.5 million followers love Lindsay’s family-focused DIY renovations. Her power tool usage appeals to hardware brands.

Julia & Chris Marcum (@chrislovesjulia)

This duo’s moody, modern designs inspire 1.5 million. Ideal for paint and flooring partnerships.

Kelsey & Ryan Mansingh (@newbuild_newlyweds)

Forbes-ranked for stunning new-build transformations, perfect for appliance integrations.

Drew Scott (@lonefoxhome)

Drew’s creative thrift flips and room makeovers resonate with budget-conscious audiences.

Medina Grillo (@grillodesigns)

UK-based achievable DIYs and hacks for nearly 1 million followers.

Ashley Petrone (@arrowsandbow)

Relaxed, joyful approach to design and renovations.

Mr. Kate (@mrkate)

Creative, quirky interior transformations with strong brand ties.

Shanty2Chic (@shanty2chic)

Sisters known for furniture builds and free plans—great for woodworking tools.

How to Choose and Partner with the Right Home Improvement Influencer

Consider audience demographics, engagement rates, content style, and past collaborations. Look for authenticity—viewers trust genuine recommendations.

For seamless campaigns, work with a top influencer marketing agency like HireInfluence. We specialize in connecting brands with perfect creators for maximum impact.

Conclusion

The top home improvement influencers in 2026 blend inspiration, education, and entertainment to drive trends and sales. From macro stars with viral hacks to mid-tier experts in niche renovations, these creators offer powerful partnership opportunities.

Ready to launch your campaign? Contact HireInfluence today to connect with the best home improvement influencers and achieve outstanding results.