HireInfluence recruited over 130 top-tier lifestyle influencers on YouTube, TikTok, and Instagram. These influencers fell within a variety of categories such as lifestyle, daily vlogs, education, sports, and science & technology. This aligned perfectly with the objective of driving awareness and traffic to Grammarly as they were able to show how they creatively intertwine Grammarly into their everyday school/professional life. From a detailed back-to-school strategy, to promoting the brand new ToneAI and Auto Citation feature, to focusing on midterms and finals — creators authentically educated their audiences on the need for Grammarly for every stage of life. The influencer content showcased how Grammarly is utilized in different environments while sharing the key message that it is an effective digital writing tool that helps students improve grades, increase workplace productivity, and build confidence around writing. All influencers directed their followers to download Grammarly and upgrade to Grammarly Premium for advanced features.
CLIENT
IMPRESSIONS
214M
REACH
23.5M
VIDEO VIEWS
33.1M
INFLUENCERS
133
STRATEGY
214M
IMPRESSIONS
INFLUENCER CURATION
Our team curated and vetted over 130 top-tier influencers who had a strong audience that consisted of students and young professionals. These influencers created relevant and meaningful content that aligned with a targeted age demographic of 18-34 years old, specifically audiences who fell within the educational verticals. The chosen influencers demonstrated proficiency in high-quality content, relatability and authenticity in relaying the brand’s message in a way that resonated with the target demographics especially during timely matters that were relevant.
23.5M
REACH
CAMPAIGN EXECUTION
The top-tier content creators promoted the Grammarly campaign and showed audiences how useful the Grammarly service is throughout key moments in their lives that felt relevant to audiences, such as back-to-school, midterms, finals, and even specific work projects. Many influencers posted numerous times and highlighted different features of Grammarly during different moments. The versatility of influencers allowed for Grammarly to be seen in many different settings by a variety of key audiences, showing that Grammarly is essential for everyone. The campaign performed exponentially well with analytics coming in at over 214 million impressions, 33.1 million video views and an EMV of $15,944,034.
33.1M
VIDEO VIEWS