HireInfluence recruited over 130 top-tier lifestyle influencers on YouTube, TikTok, and Instagram. These influencers fell within a variety of categories such as lifestyle, daily vlogs, education, sports, and science & technology. This aligned perfectly with the objective of driving awareness and traffic to Grammarly as they were able to show how they creatively intertwine Grammarly into their everyday school/professional life. From a detailed back-to-school strategy, to promoting the brand new ToneAI and Auto Citation feature, to focusing on midterms and finals — creators authentically educated their audiences on the need for Grammarly for every stage of life. The influencer content showcased how Grammarly is utilized in different environments while sharing the key message that it is an effective digital writing tool that helps students improve grades, increase workplace productivity, and build confidence around writing. All influencers directed their followers to download Grammarly and upgrade to Grammarly Premium for advanced features.

The top-tier content creators promoted the Grammarly campaign and showed audiences how useful the Grammarly service is throughout key moments in their lives that felt relevant to audiences, such as back-to-school, midterms, finals, and even specific work projects. Many influencers posted numerous times and highlighted different features of Grammarly during different moments. The versatility of influencers allowed for Grammarly to be seen in many different settings by a variety of key audiences, showing that Grammarly is essential for everyone. The campaign performed exponentially well with analytics coming in at over 214 million impressions, 33.1 million video views and an EMV of $15,944,034.