HireInfluence recruited 4 top-tier, right-fit influencers and designers to share room makeovers with #TMNTxWalmart products in order to showcase the redesign featuring the iconic characters that are attainable at any budget exclusively at Walmart. The campaign kicked off with the 4 influencers + designers on Instagram and IGTV. The family and designers took their audiences through the journey of the bedroom redesign sharing how they transformed the bedroom into a place where imaginations and creativity unite with the incredible themed TMNT merchandise! The influencers’ content aligned beautifully with the TMNT messaging.

The top-tier content creators promoted the TMNT bedding and showed audiences how to style the bedding in a young boy’s room via IGTV and Instagram. The TMNT bedding allowed the designers to transcend the style of the family influencer’s room showing multiple audiences the additional perspective of versatility, creativity, and excitement of TMNT, Nickelodeon, and Walmart. The campaign performed exponentially well with analytics coming in at over 10M impressions and 300K engagement.