HireInfluence recruited 10 top-tier Instagram influencers and YouTubers to highlight how they utilize Evernote in work, personal life and as a hobby. Influencers created educational content as they shared their firsthand experiences with Evernote through screen recorded footage, how-to’s and their own projects that they are working on. The engaging content was not only informative but truly showcased the versatility of Evernote and how it could be utilized in many different settings. The influencers recommended Evernote as their key way to staying productive and directed their audiences to purchase Evernote Professional.
Our team onboarded diverse micro tomMid-tier influencers who create meaningful, informative and professional content on Instagram and YouTube. These influencers aligned with a targeted age demographic of 25-34 years old, specifically audiences who show interests in Literature & Journalism, Finance & Economics, Lifestyle and Business & Careers. These influencer audiences aligned perfectly with the objectives of Evernote, as they resonate with content that will bring them efficiency and productivity at work. The chosen influencers for the campaign checked all the boxes. They demonstrated key tips to stay proficient while showing how Evernote is essential to their everyday lives and their firsthand use of the product. The content enhanced the brand messaging and resonated with audiences on a personable level.
The top-tier content creators on YouTube and Instagram promoted the #DoMoreWithEvernote campaign and showed audiences how easy and useful Evernote is. The versatility of influencers allowed Evernote to be seen by a variety of key audiences in many different fields from Literature to Finance and Business. The campaign performed exceedingly well with analytics coming in at over 3.4 million impressions and 339K engagement.