The campaign consisted of four male influencers that displayed “motion” through their active lifestyles of racing, walking, running errands, and dancing. Each influencer styled the Lee Extreme Motion Collection into their everyday life to highlight the durability, wearability, performance, motion, and comfort. The #LeeInMotion campaign was centered around driving awareness and education around Lee Jeans, directing audiences to purchase, and building brand sentiment through the influencer’s authentic content.

The content creators promoted the #LeeInMotion campaign as they showed audiences the functionality, durability and styling of the Lee Jeans Extreme Motion collection. The versatility of influencers allowed for the product to be seen by a wide variety of audiences that look for high performing pieces that can be utilized everyday. The influencers creatively built excitement around the products as they highlighted features and showcased their own personal styling. The campaign performed exceedingly well with analytics coming in at over 1.3 million impressions and 1.2 million reach.