The campaign consisted of four male influencers that displayed “motion” through their active lifestyles of racing, walking, running errands, and dancing. Each influencer styled the Lee Extreme Motion Collection into their everyday life to highlight the durability, wearability, performance, motion, and comfort. The #LeeInMotion campaign was centered around driving awareness and education around Lee Jeans, directing audiences to purchase, and building brand sentiment through the influencer’s authentic content.
Our team curated and vetted top-tier influencers who created engaging and genuine content in a variety of verticals. These influencers aligned with a targeted demographic of Gen Z and young millennials ages 18-34 years old, as these audiences fell within the Fashion and Lifestyle verticals. The chosen influencers for the campaign connected with their followers as they gave a glimpse into their lives and how essential Lee Jeans is for their “extreme motion”. The influencers all displayed high-quality content and authenticity as they embodied the brand’s messaging in a way that resonated with the target demographics.
The content creators promoted the #LeeInMotion campaign as they showed audiences the functionality, durability and styling of the Lee Jeans Extreme Motion collection. The versatility of influencers allowed for the product to be seen by a wide variety of audiences that look for high performing pieces that can be utilized everyday. The influencers creatively built excitement around the products as they highlighted features and showcased their own personal styling. The campaign performed exceedingly well with analytics coming in at over 1.3 million impressions and 1.2 million reach.