HireInfluence recruited 8 top-tier lifestyle influencers that covered a wide range of industries, as some were podcasters, athletic coaches, doctors, actors and singers. Each influencer created ongoing content over the course of three months to highlight different uses of Ricola and how it was essential to their everyday lives. Influencers took their audiences on a journey as they showcased the diverse use of Ricola such as taking Ricola before recording a podcast or audition tape, using Ricola as a “pick me up” in the middle of the day, packing their Ricola for a long travel day. Each influencer shared their firsthand experiences and positioned Ricola as the essential item. The influencer content truly brought to life how Ricola can benefit everyone and can be utilized through everyday life.
Our team curated and vetted top-tier influencers who literally used their voices in podcasts, coaching, singing, acting and more. The strong alignment really showed that Ricola was the go-to item to keep these individuals feeling fresh and at 100%. These influencers created meaningful content that aligned with a targeted age demographic of 18-34 years old, specifically audiences who fell within the lifestyle verticals such as Health & Medicine, Fitness & Gym and Trainers & Coaches. The chosen influencers demonstrated proficiency in high-quality content, relatability and authenticity in relaying the brand’s message in a way that resonated with the target demographics.
The top-tier content creators promoted the #VoicesThatThrive campaign and showed audiences how refreshing and essential Ricola is throughout key moments in their lives. Each influencer posted numerous times and highlighted different features of Ricola during different activities. The versatility of influencers allowed for Ricola to be seen in many different settings by a variety of key audiences, showing that Ricola is for any and everyone. The campaign performed exponentially well with analytics coming in at over 9.4 million impressions and 3.9 million video views.