Our strategy revolved around collaborating with busy, high-end fashion influencers to align with the luxury appeal of the imPRESS Premium Collection. By launching the campaign during NYFW 2023, we aimed to capitalize on the heightened interest in fashion and beauty trends among our target audience.

Influencers created captivating content featuring NYFW-ready outfits complemented by nails from the imPRESS Premium Collection. Each piece of content demonstrated the ease of application through a simple 4-step process, emphasizing the nails’ quality and convenience. Videos and images showcased the collection’s variety of colors, finishes, and nail art designs, highlighting how imPRESS nails instantly elevate any ensemble.

The campaign’s call-to-action directed audiences to purchase the imPRESS Premium Collection through unique influencer links, driving traffic and conversions to the imPRESS website. Through authentic and engaging content, the campaign effectively positioned imPRESS as the go-to solution for achieving high-fashion manicures at home.

The #ReadyToimPRESS Campaign delivered exceptional results, exceeding impressions and engagement goals while driving substantial awareness and interest in the imPRESS Premium Collection. This influencer-driven approach successfully established imPRESS as a leading choice for on-trend, high-fashion manicures, resonating strongly with our target audience and generating positive brand sentiment.