The Top 11 Influencer Marketing Agencies In Los Angeles

When people think of the most trendsetting cities in the world, Los Angeles is always at the top of the list. From music, entertainment, and fashion, Los Angeles is truly a global trendsetting city.

Influencer marketing is all about riding trends and changes in social media behavior to help get your marketing message out to your target audience. For many brands, this means partnering with the top influencer marketing agencies that can deliver substantial ROI and sales growth.

Los Angeles is home to many of the top influencer marketing agencies. Some of these agencies specialize in local clients, while others work with huge global brands and help them reach American audiences.

In this guide, we’ll cover the top 11 influencer marketing agencies in Los Angeles. These agencies all have a strong track record of delivering for their clients and may be a perfect fit for your next campaign.

Our Criteria For The Top Influencer Marketing Agencies in Los Angeles

Just being located in LA isn’t enough to make our top list of best agencies. So we decided to use what we believe is the best criteria for selecting an influencer marketing agency.

Experience

With the explosion in social media use and its impact on culture and business, there have been countless social media marketing agencies that have sprung up recently. While many of these agencies have good intentions and may blossom into great agencies, they often lack the experience needed to deliver the best results.

Social media marketing is deceptively complex. On the surface, it may seem simple, but there is a fine line between a high-performing campaign and a campaign that loses money. The true ROI potential is always in the small details.

Understanding these small details only comes from the experience of creating and executing hundreds of campaigns for clients of all sizes. An agency with only a year or two of experience simply lacks the deep knowledge of analytics and audience targeting required to deliver high ROIs.

When looking for the top influencer marketing agency in Los Angeles, make sure they have the experience necessary to understand your brand, your audience, and the campaign strategy that best suits your marketing goals.

Industry Awards

The top influencer marketing agencies will always have plenty of recent awards from industry groups. While awards are subjective, when an agency has a solid list of award-winning campaigns, you can bet they’re doing something right.

Awards for an influencer marketing agency also show that the agency is plugged into the industry as a whole. Agencies that lack awards may not be involved with industry groups, trade shows, and other activities that keep them fresh and aware of the latest trends and players.

Awards don’t mean everything when it comes to marketing, but they do show a commitment to the industry and a sign that the agency takes what it does seriously and is proud of its accomplishments in the field.

Social Media Platform Specialization

Most agencies will be able to create campaigns on any of the major social media platforms. However, the agency may specialize in a specific platform. This is important because you want an agency with the most experience possible on the platform you plan on using for influencer marketing strategy.

For example, some agencies specialize in Instagram influencer marketing, and a majority of their campaigns are created exclusively for Instagram. If you’re planning on targeting Instagram, this is a great option.

But if you plan on working with long-form content on YouTube, that same agency may lack the experience necessary to deliver the best results for you. Each social media platform has its own nuances along with a unique set of influencers you can work with.

When selecting a top influencer marketing agency, make sure they specialize in the platform you plan on using for your campaigns.

Backed Up By Data

Marketing is about creativity and designing a message that resonates with the intended audience. But after the creative phase, it’s time to turn to solid data to decide whether or not the campaign reached its goals.

In business, this is often called data-driven decision making and it’s one of the hallmarks of a top influencer marketing agency. Viral videos and flashy videos can be useful, but did the campaign meet the goals that the client had?

That’s where data plays an invaluable role in influencer marketing. The data will show which parts of the campaign worked and which may not live up to expectations.

Even before the campaign strategy begins, a top influencer marketing agency will use data to analyze different influencers and creators to find the best match for their client’s campaigns.

Overall, influencer marketing relies heavily on data and you want to choose an agency that emphasizes the use of analytics. You also want an agency that is transparent about how they capture and deliver metrics to you.

Some agencies have proprietary dashboards so clients can track campaign progress and different metrics. This is helpful and shows the agency is transparent about its campaigns and how well they perform for clients.

Case Studies

Every top agency will have plenty of case studies showing their most recent work. Going over these case studies should give you a good idea of what the agency specializes in and how they go about representing clients.

When examining an agency’s case studies, look if the type of campaigns they produce match your own brand’s style and voice. You can also see what industries the agency tends to work with.

Some agencies get a reputation for working within a specific industry and that’s where most of their expertise is. That’s a great thing if you’re in that industry as well. But if your brand is outside of that industry, the agency may struggle to create a campaign that resonates with your specific target customer.

Our List of The Top 11 Influencer Marketing Agencies In Los Angeles

Now that you know how we compiled our list, it’s time to reveal our top 11 influencer marketing agencies in Los Angeles.

#1 HireInfluence

HireInfluence is seen as a trailblazer in the social media and influencer marketing space. Having been founded in 2011, HireInfluence was one of the first full-service influencer marketing agencies. While other mainstream marketing firms were still not ready to embrace influencer marketing, CEO and founder Jason Pampell immediately knew the power that influencer marketing would have in the coming years.

Positioning itself as the leader in influencer marketing, HireInfluence provides clients with unmatched experience and expertise for all social media platforms. Some of their past clients include Southwest Airlines, Coca-Cola, Walmart, OREO, McDonald’s, and many more top brands.

With headquarters in Los Angeles, HireInfluence also has offices in Austin, Texas, and New York City.

HireInfluence Awards

Over the past year, HireInfluence has won 8 industry awards for its innovative and high-performing influencer marketing campaigns. These awards include Marketing Agency of The Year from Muse and Integrated Digital Agency of The Year from Global Digital Excellence.

Services:

• Full-Service Influencer Marketing Campaigns: HireInfluence designs and manages end-to-end influencer marketing campaigns, including strategy development, influencer curation, validation, negotiation, contracting, content auditing, and compliance with FTC guidelines.
• Experiential Ideation & Fulfillment: The agency creates engaging content experiences that connect audiences with brands on an emotional level, fostering long-term consumer relationships.
• Creative Talent Sourcing & Placement: Leveraging a decade of industry relationships, HireInfluence curates and validates premium-fit influencers to ensure alignment with brand needs, analyzing factors such as content quality, past partnerships, audience interests, engagement rates, and demographics.
• On-Site Brand Promotion & Events: The agency facilitates influencer participation in various on-site promotional activities, including photo shoots, travel experiences, product demonstrations, speaking engagements, festival promotions, and trade shows, enhancing real-time audience engagement.
• Recurring/On-Demand Influencer-Generated Content (IGC) Activations: HireInfluence offers ongoing influencer-generated content strategies, ambassadorships, and retargeting plans, providing brands with fresh content and continuous optimization based on performance analytics.
• Paid Media Management Solutions: The agency manages paid media campaigns to amplify influencer content, ensuring broader reach and enhanced visibility across various platforms.
• Content Creation, Design, Editing & Production: HireInfluence provides comprehensive content services, including design, editing, and production, to ensure high-quality, engaging materials that align with brand messaging.
• Performance Measurement & Analytics: The agency delivers in-depth analytics and performance metrics tailored to client objectives, covering aspects such as impressions, engagement, sentiment analysis, and conversion tracking, to assess campaign success and inform future strategies.

#2 Umbrella

Umbrella is a full-service creative digital agency based in Los Angeles and was established in 2016.

The agency specializes in enhancing visual content, branding, and digital marketing strategies across the top social media platforms. Their expertise spans various industries, including marketing, tech startups, e-commerce, social media, and fashion.

Umbrella has collaborated with notable clients such as The Peninsula Beverly Hills, BQ Bottle, Ragdoll LA, and Hyperloop TT. Services include brand development and creative direction.

The agency’s team comprises professionals with backgrounds in writing, entertainment, fine art, fashion, and architecture, which informs their approach to merging design and technology in their projects.

Services:

• Brand Development: Crafting a cohesive brand identity through logo design, brand positioning, and comprehensive brand guidelines to ensure consistent representation across all platforms.
  Content Production: Producing high-quality visual and written content, including photography, graphic design, video production, and post-production services, tailored to align with the brand’s narrative and appeal to the target audience.
  Social Media Marketing: Developing and executing strategies to enhance social media presence, encompassing content planning, 24/7 platform management, community engagement, and detailed analytics to measure performance and inform future initiatives.
  Digital Marketing: Implementing marketing strategies that include email campaigns, paid advertising, and search engine optimization (SEO) to increase online visibility and drive audience engagement.
• Strategic Partnerships: Facilitating collaborations through influencer marketing, product placements, and partnerships to expand brand reach and credibility within the industry.

#3 Berlin Rosen

BerlinRosen, a full-service communications firm, was founded in 2005 by Valerie Berlin and Jonathan Rosen. The agency has expanded its presence with offices in New York City, Washington, D.C., Los Angeles, and Amsterdam.

The firm offers a comprehensive range of services, including public relations, digital strategy, advertising, branding, and influencer marketing. They cater to various sectors such as technology, issue advocacy, entertainment, media, healthcare, real estate, lifestyle, travel, and workers’ rights communications.

BerlinRosen’s notable clients include Samsung, Color Of Change, Brookfield, SEIU, GLAAD, Mozilla, Singapore Airlines, UNICEF USA, Audible, Cornell Tech, and Northwell Health.

In Los Angeles, BerlinRosen has been recognized for its work with the Los Angeles Tourism & Convention Board, serving as their U.S. public relations agency of record since November 2023.

Services:

• Public Relations (PR): Develops and executes strategic communication campaigns to enhance brand reputation and visibility.
• Digital Strategy: Provides data-driven digital marketing and social media management to engage target audiences.
• Advertising: Creates paid media campaigns across various platforms, including digital, print, and broadcast.
• Branding: Develops brand messaging, visual identity, and positioning to help organizations establish a strong market presence.
• Influencer Marketing: Connects brands with influencers to amplify messaging and drive engagement.
• Cultural Competency: Advises on communications that resonate with diverse audiences and communities.
• Public Affairs: Engages with policymakers, stakeholders, and advocacy groups to shape public perception and influence policy discussions.
• Crisis Communications: Provides rapid-response strategies to help organizations manage public relations challenges and reputational risks.
• Media Relations: Builds relationships with journalists and media outlets to secure coverage and manage press interactions.
• Content Development: Produces written and multimedia content tailored for different platforms and audiences.

#4 TRIXMEDIA

TRIXMEDIA is a digital branding and design agency based in Beverly Hills, California. Established in 2003 as a traditional marketing agency, they offer a range of services including branding, graphic design, web design and development, online advertising, naming services, and logo design.

Over the years, TRIXMEDIA has collaborated with a diverse clientele, encompassing both large national brands and local businesses. Notable clients include Coca-Cola, Starbucks, Café Sierra at the Hilton Los Angeles, Cyrus Rugs, and Meital Manzuri Law.

The agency emphasizes a comprehensive approach to branding, aiming to understand each client’s business, industry, and goals to design solutions with a creative and competitive edge. Their team comprises creative and brand strategists, designers, developers, and writers, all working collaboratively to deliver quality solutions for measurable results.

TRIXMEDIA’s portfolio showcases a variety of projects across different industries, reflecting their versatility and commitment to delivering tailored solutions for their clients.

Services:

• Branding & Strategy: Develops comprehensive brand identities, including logos, messaging, and positioning to establish a unique market presence.
• Web Design & Development: Creates custom websites with a focus on functionality, aesthetics, and user experience for both corporate and e-commerce platforms.
• Graphic Design: Provides visual design services for marketing materials, packaging, and digital assets to maintain brand consistency.
• Online Advertising & Marketing: Offers digital marketing solutions, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to enhance online visibility.
• Logo & Naming Services: Assists businesses in creating impactful names and logos that align with their branding and market positioning.
• Content Development: Produces written and visual content for websites, advertisements, and social media to engage target audiences effectively.
• Social Media Management: Plans and executes social media strategies, including content creation and engagement tactics, to grow brand presence.

#5 Brenton Way

Brenton Way, founded in 2017, is a respected digital marketing agency headquartered in Los Angeles, California.

The agency distinguishes itself by integrating proprietary marketing technology with a team of experienced professionals to deliver custom growth strategies for its clients. This combination allows Brenton Way to offer comprehensive services, including search engine optimization, paid media, social media marketing, digital public relations, influencer marketing, content marketing, and brand identity development.

Their approach emphasizes a blend of data-driven insights and creative storytelling, aiming to enhance clients’ digital presence and drive substantial growth.

Services:

• Search Engine Optimization (SEO): Brenton Way employs data-driven strategies to improve website visibility on search engines, aiming to attract more organic traffic and increase search engine rankings.
• Paid Media: The agency manages advertising spending across various online platforms, including Google Ads and social media channels, to maximize return on investment and reach target audiences effectively.
• Social Media Marketing: Brenton Way crafts tailored social media strategies to engage audiences, build brand awareness, and foster community growth across platforms like Facebook, Instagram, and Twitter.
• Digital Public Relations (PR): The agency focuses on enhancing clients’ online reputation and visibility through strategic placements and relationships with digital media outlets.
• Influencer Marketing: Brenton Way identifies and collaborates with influencers whose audiences align with clients’ target markets, leveraging these partnerships to expand brand reach and credibility.
• Content Marketing: The agency develops and distributes valuable, relevant content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
• Brand Identity Development: Brenton Way assists clients in creating a cohesive and compelling brand identity that resonates with their target audience and differentiates them from competitors.
• Brand Conversion Strategies: The agency implements tactics aimed at converting brand awareness into customer acquisition and retention, optimizing the customer journey to boost sales and loyalty.

#6 Cave Social

Cave Social is a Los Angeles-based social media marketing agency that specializes in connecting brands with their audiences through innovative digital strategies. Their services encompass social media strategy development, content creation, social media advertising, platform management, SEO, and Google Ads (PPC).

The agency has collaborated with a diverse range of clients, including national brands and local businesses such as Hellowater, JLab Audio, Truce Clean, and Roofstock.

Cave Social emphasizes a revenue-focused approach, aiming to transform social media efforts into measurable financial gains for their clients. By leveraging targeted content and impactful paid media, they enhance brand visibility and audience engagement.

Services:

• Social Media Strategy: Developing tailored strategies to enhance brand presence and engagement across various social platforms, ensuring alignment with business goals.
• Content Creation: Produce high-quality content, including graphics, videos, and written materials, to engage audiences and support the brand’s messaging.
• Paid Media: Managing paid advertising campaigns on platforms like Facebook, Instagram, and Google to drive targeted traffic and achieve measurable results.
• Influencer Marketing: Partnering with influencers to promote brands through authentic, audience-driven content, enhancing reach and credibility.
• Social Media Management: Overseeing daily operations of a brand’s social media accounts, including posting, community engagement, and monitoring trends.
• SEO & Google Ads (PPC): Improving search engine rankings and managing pay-per-click advertising to drive traffic and increase conversions on websites.

#7 Social Media Relations

Social Media Relations (SMR) is a digital marketing agency based in Los Angeles, California. They specialize in crafting marketing strategies aimed at engaging Millennials And Gen Z audiences, with a particular focus on Hispanic demographics. Their services include developing influencer and creator relationships that resonate with these groups. 

Services:

• Digital Strategy Development: Crafting comprehensive plans to enhance online presence and effectively reach target demographics.
• Social Media Management: Overseeing and curating content across various platforms to maintain consistent engagement with audiences.
• Influencer Partnerships: Collaborating with influencers to amplify brand messages and extend reach within specific communities.
• Content Creation: Produce engaging and culturally relevant content that resonates with Millennial and Gen Z audiences.
• Analytics and Reporting: Monitoring campaign performance and providing insights to optimize strategies.

#8 Digital Delane

Digital Delane is a digital marketing agency based in Los Angeles, California. Founded by Juntae Delane, a keynote speaker and chief branding strategist of the Digital Branding Institute, the agency offers a range of services, including web design, digital marketing, and branding.

The agency specializes in various aspects of digital marketing, such as social media management, search engine optimization (SEO), paid social advertising, and influencer marketing. Their approach focuses on leveraging digital platforms to launch products, reach new audiences, and build brand awareness efficiently.

Digital Delane has collaborated with several notable clients, including Tyson Group, Nevly, Sacred Heart Cathedral, and Red Flag Mania.

Services:

• Social Media Management: Digital Delane helps businesses manage their social media presence across platforms like Instagram, Facebook, and Twitter, focusing on strategy, content creation, and audience engagement.
• Search Engine Optimization (SEO): The agency offers SEO services to improve website visibility on search engines, aiming to drive organic traffic through keyword optimization, content strategy, and technical SEO.
• Paid Social Advertising: They specialize in running paid campaigns across social media platforms, targeting specific audiences to increase brand awareness, leads, and conversions.
• Influencer Marketing: Digital Delane connects brands with influencers to create impactful partnerships, leveraging influencer audiences to promote products and services.
• Web Design and Development: The agency provides website design and development services, creating user-friendly and visually appealing websites that align with clients’ branding and business goals.
• Brand Strategy: Digital Delane offers brand development and strategy services, helping businesses define their brand identity, positioning, and messaging for a strong market presence.
• Digital Branding: They assist companies with building a cohesive digital brand across multiple platforms, ensuring consistency in voice, style, and visual identity.

#9 Canesta

Canesta, formerly known as Digitawise, is a full-service digital marketing agency based in Los Angeles, California. The company specializes in website design, digital marketing, and e-commerce solutions, aiming to create human-centered experiences that connect brands with their audiences.

Their services encompass a range of digital marketing strategies, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. They also offer web design and development, focusing on creating modern, user-friendly websites that integrate brand identity into every aspect of the design.

Canesta has worked with notable clients across various industries. Some of their clients include Michel Germain Parfums, Qure Water, Botanicam, DexShell, and River.

Additionally, they have collaborated with Die Fracht Lotsen, a German transportation company, implementing comprehensive strategies encompassing branding, web development, PPC advertising, and SEO.

Overall, Canesta offers a comprehensive suite of digital marketing services, leveraging its expertise to help businesses enhance their online presence and achieve their marketing objectives.

Services:

• Social Media Marketing: Strategy development and content management to build brand presence and engagement on platforms like Instagram, Facebook, and LinkedIn.
• Search Engine Optimization (SEO): On-page and off-page optimization to improve website visibility and ranking on search engines.
• Pay-Per-Click (PPC) Advertising: Management of paid advertising campaigns across platforms like Google Ads and social media to drive targeted traffic and conversions.
• Email Marketing: Creation and execution of email campaigns to nurture leads, engage customers, and promote brand offerings.
• Web Design and Development: Designing and developing responsive, user-friendly websites that align with brand identity and business goals.
• E-Commerce Solutions: Implementation of e-commerce platforms and strategies to optimize online sales and user experience.
• Branding: Development of brand identity through design, messaging, and positioning to resonate with target audiences.
• Analytics and Reporting: Tracking and analyzing marketing performance to optimize campaigns and make data-driven decisions.

#10 Runway Influencer

Runway Influence is a social media marketing agency based in Los Angeles, California. The agency specializes in influencer marketing, focusing on collaborations with model influencers to enhance brand visibility and engagement. Their services encompass brand development, digital marketing, content curation, and content production, aiming to create compelling narratives that resonate with target audiences.

Runway Influence has partnered with several notable brands, including Adidas, McLaren Automotive, and VIVAIA.

These collaborations highlight the agency’s capacity to connect luxury and lifestyle brands with influential figures in the fashion industry, thereby amplifying brand messages through visually appealing and aspirational content.

Under the leadership of CEO Ernest Sturm, Runway Influence has garnered attention for its innovative approach to influencer marketing. The agency’s focus on building authentic relationships with influencers, rather than solely considering follower counts or engagement levels, has been a key factor in its success.

Services:

• Influencer Marketing: They specialize in connecting brands with influencers, particularly in the fashion and lifestyle industries, to create authentic collaborations that drive brand awareness and engagement.
• Brand Development: Runway Influence helps businesses build and enhance their brand identity, ensuring it resonates with their target audience through strategic messaging and creative direction.
• Digital Marketing: This service involves creating and implementing digital marketing strategies that utilize social media, email campaigns, and other online platforms to boost brand visibility and reach.
• Content Creation & Curation: Runway Influence produces high-quality, engaging content, including photos, videos, and social media posts, tailored to each brand’s image and goals.
• Content Production: The agency offers professional content production services, managing the entire process from concept development to final execution, ensuring that content aligns with brand aesthetics and marketing goals.
• Campaign Management: Runway Influence handles the end-to-end management of influencer marketing campaigns, including influencer outreach, contract negotiation, and performance tracking to ensure campaign success.

#11 Moreinfluence

MoreInfluence is a social media marketing agency based in Los Angeles, California. Founded in 2020 by Ray, Rob, and Daniel, the agency acquired the LA-based influencer marketing firm Boomopolis, which had been recognized as an influencer pioneer for nearly a decade. 

Specializing in influencer marketing, MoreInfluence focuses on connecting brands with authentic creators whose personal interests and passions align with the brands’ goals and values. They offer strategic expertise and access to a broad range of content categories, aiming to align with various brand target demographics.

Services:

• Influencer Marketing Campaigns: Developing and executing strategic campaigns that align brands with influencers whose interests and passions match the brand’s goals and values.
• Influencer Match and Relations: Identifying and establishing relationships with creators who resonate with the target audience, ensuring authentic and effective collaborations.
• Content Creation and Guidelines: Collaborating with influencers to produce engaging content that aligns with the brand’s messaging and marketing objectives.
• Quality Assurance: Ensuring that all content meets established standards and effectively communicates the brand’s message.
• Data Reporting and Analytics: Providing comprehensive reports and metrics, including tracking visits, clicks, and custom promo-code usage, to calculate the ROI of campaigns.
• Paid Social Campaigns: Amplifying influencer content through paid social media advertising to increase reach and engagement.
• Brand Partnerships: Facilitating collaborations between brands and influencers to create mutually beneficial relationships that enhance brand visibility and credibility.

Contact HireInfluence To Start Your Next Successful Influencer Marketing Campaign

If you need more information about influencer marketing and positioning your brand in front of the biggest audience in the world, contact our marketing experts at HireInfluence.

With offices in Los Angeles, Austin Texas, and NYC, we can help develop an award-winning campaign for you that gets amazing results.