How to Leverage Reddit for Successful Campaigns

Though less obvious than Facebook or Twitter, Reddit is a successful social media platform that offers a wealth of information via thread formats. Users begin discussions on individual threads within communities and provide questions and answers, conversations, or resources.

According to Alexa, Reddit was ranked as the 19th most-viewed website[1] in the US and the world, as of 2020.

Naturally, this is a boon for influencer marketing. Already growing rapidly, influencer marketing strategy takes a new form with opportunities on Reddit.

Reddit Influencer Marketing Page

Finding influencers can be overwhelming, especially when you’re considering multiple social media platforms. Fortunately, Reddit streamlines this process with the Reddit Influencer Marketing page.

Reddit noticed the rapidly growing industry of influencer marketing, and in 2015, created the subreddit (thread) to help brand’s marketers and influencers make connections and promote their brand using influencer marketing campaigns.

On this page, brands can post marketing campaigns and the need for influencers, connecting both parties directly. Many up-and-coming influencers, particularly micro-influencers, use this page as a way to break into the industry and improve their reach.

For marketers, the Reddit Influencer Marketing page attracts the influencers who are passionate about their industry and looking for opportunities to leverage their expertise.

Reddit Marketing Inspiration

Aside from connecting directly with influencers, brands have opportunities to connect with other brands and learn from each other. Many brands share their successes and failures, formulating the “dos and don’ts” of the industry and platform.

This is especially helpful for new and unfamiliar platforms with rapidly changing social media marketing practices, such as TikTok.

Some of the topics directed at brands include:

  • Social media influencing
  • Tips for outreach and connections with influencers
  • The most useful platforms for campaigns
  • How to run a marketing campaign
  • Top influencer marketing trends and top lists

The page also facilitates connections between marketers. Influencer marketing campaigns can be challenging, especially with every brand vying for fresh, new, and exciting content and campaigns.

Brand’s marketers can use the page to formulate ideas and get inspiration from previous campaigns and adapt them to their own marketing strategy. The threads allow questions and answers, allowing marketers to guide one another in an efficient and helpful manner.

Ultimately, the page is a community for industry professionals, veterans and newbies alike. Influencer marketing can be complex, and even the best among us can make mistakes. Instead of fueling a cutthroat atmosphere,  the community members support one another and find valuable connections to consultants and partner agencies that bring new ideas and fresh perspectives.

Reddit Influencer Marketing Agencies

Another helpful aspect of the Reddit Influencer Marketing page is the agency presence. Brand’s marketers can filter through the available influencer agencies and find the ideal combination for their campaign or strategy.

Reddit’s influencer agencies promote their services with detailed performance stats and qualitative benefits like industry credibility and resources, fostering direct contact between the agency and the brand that they can help the most.

How to Use Reddit for Influencer Marketing Campaigns

Find Influencers

The first step to influencer marketing on Reddit is finding influencers that are aligned with your brand. Make sure the creator has the same vision for your brand and in-depth knowledge of the industry and your audience.

Identify Niche Communities

Much like audience segmentation, Reddit can help you find social niche communities that are most relevant to your target consumers. Reddit not only has a massive platform, but the average daily user time is higher than other platforms at 11 minutes.

Users can see content within the topics and communities they care about on the homepage, so when you market your brand, your ad may be the first thing a user comes across when they log in. Keep in mind, however, that marketing to niche communities is about being genuine and contributing value to the community – not spamming the users.

Optimize the Reddit Account

Once you register on Reddit, build up your feed with all the subreddits that apply to your brand. Explore the content that engages your target audience, influencer marketing trends, and top lists, and take note of specifics like headlines and posting times for Reddit posts.

Generally, GIFs, images, news, and text-based Reddit posts are the biggest attention-getters on the platform. The more upvotes your content receives (equivalent to a “like” or reaction on other platforms), the higher your content will rank.

Host an Ask Me Anything Thread

Ask Me Anything (AMA) threads are wildly popular on Reddit and encourage users to ask questions to learn more about the poster, brand, or products. This promotion works well with an influencer answering questions in an engaging way.

Get Started with Reddit Influencer Marketing

Reddit’s structure is vastly different than other popular social media platforms, but it allows marketers to find new ways to engage with users and leverage social media influencing to gain a loyal following. Take advantage of the opportunities of Reddit Influencer Marketing tools and connections between brand’s marketers and influencers to start creating Reddit-worthy content.

 

 

Sources:

[1] https://www.alexa.com/topsites