Success Story: Live Experiential

Success Story: Live Experiential

Southwest Airlines

Southwest Airlines and Ritz teamed up for a co-branded promotional sweepstakes. They were looking for engaging methods to drive entries and conversation for their companies over the holiday season.

Campaign Strategy

We secured a team of Influencers located throughout Southwest’s major hub cities to create recipes using Ritz crackers, host Southwest+Ritz live broadcasted parties, and share real-time content from their events.

Summarized Results

The campaign achieved 76.5M impressions, with over 28K posts generated. Our Influencers were responsible for over 85% of the #LuvRitzSweepstakes content on the web, and succeeded in hitting all campaign goals.

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About HireInfluence

A veteran company in the space, that brings an innovative approach to every campaign we touch. We are constantly evolving our strategies, technologies and expectations to remain ahead of crowded trends.

HireInfluence delivers fully-customized, results-driven strategies to help brands infiltrate the social "trust zone" by spreading their message from the inside out. Since 2011, we've honed and refined our place at the Content Marketing table by creating industry-leading campaigns for brands such as Microsoft, OREO, Gatorade, Southwest Airlines, Entertainment Weekly, Vizio and Warner Bros. We have engaged over 25,000 Influencers from across 12 countries and 7 industry verticals on behalf of the brands and agencies we represent - leveraging established audiences and user-generated content on Twitter, Facebook, Instagram, Pinterest, Blogs, Snapchat, YouTube, Twitch, Vine and the next big thing! As a result, our campaigns consistently deliver results that far exceed industry standards with fresh, unique, high quality content and influencer-generated action.