HireInfluence partnered with top-tier influencers on Instagram to build awareness around the event, while also maximizing the influencer’s reach through whitelisting and paid media. In addition, HireInfluence did a strong PR push around the event through press releases, OOH billboard ads, print & digital ads, digital media coverage (pre- and post-event), and radio ads. The billboard ads were visual representations of what attendees could expect at the event to grab their attention as they commuted throughout the city of DC. The media coverage in local DC publications and press releases provided a detailed overview of what viewers could expect at the event and address frequently asked questions. The social media content created and managed by HireInfluence was engaging and educational to provide real-time information on event updates and details. In addition, HireInfluence organized WMAL radio to attend the event and host giveaways to engage the audience and provide a meaningful and memorable experience; along with promoting the event on its website and radio show ahead of the event.
The influencers utilized for this campaign had a strong following on Instagram within the locations and lifestyle category the campaign aimed to target. This aligned perfectly with the objective of driving awareness and traffic to the first-ever Taiwan Expo in the US as they were able to preview the venue within their content, build excitement about the event and showcase that the famous drink, bubble tea, originated from Taiwan. These audiences fell within the lifestyle, travel and technology verticals which made it the ideal audience for this campaign. Based on these verticals, the followers are interested in innovative technology, travel, culture, and international relations.
The campaign was executed in full scale, as we created multiple touchpoints through a variety of different media types such as press releases, influencer content, OOH billboard ads, print & digital ads, digital media coverage (pre- and post-event), paid social media, organic social media, newsletters, and radio ads. The media pieces were not only diverse but they were positioned in front of a potential audience of over 343M. This allowed for a wide array of viewers to learn about the Taiwan Expo USA campaign and help us reach our goal of enhancing Taiwan Expo’s brand awareness and brand recognition, as well as promote the Taiwan Expo image as one of the leading trade shows. Through this maximized media exposure, we were able to attract exhibitors, media and over 8,000 attendees from the U.S. to join Taiwan Expo USA 2022.