112.7M+
428K
5
12.5%
Each collaboration had its own product and limited-time window, but the goal remained consistent: turn product awareness into consumer interest and action.
HireInfluence built a repeatable framework combining food-focused creator storytelling with paid amplification designed to extend reach, generate engagement, and drive traffic.
IMPRESSIONS
We selected food and lifestyle creators who could make each launch feel immediate, craveable, and relevant to Gen Z and Millennial foodies, dessert lovers, and QSR audiences.
Rather than relying on follower count alone, creators were selected for different performance roles, from mass awareness and engagement to efficient traffic generation.
CLICKS
Creator content ran across Instagram and TikTok, supported by paid amplification to extend the strongest assets beyond organic audiences. Creative centered on first bites, product close-ups, reactions, comparisons, nostalgia, and real-world store visits.
Across the activations, TikTok frequently supported discovery and scalable reach, while Instagram drove strong engagement and traffic response. The result was a repeatable model that generated measurable consumer action across multiple OREO partnerships.
PAID CPM
