The strategy involved partnering with influencers known for their expertise in beauty and lifestyle content, ensuring alignment with the campaign’s target audience of young females interested in skincare and makeup. By utilizing an interactive challenge format—asking followers to spot the concealed patches on influencers’ faces—the campaign aimed to educate and engage audiences about the product’s benefits. This strategy leveraged influencer authenticity to drive credibility and interest in the Heal Me CICA Spot Patch.

Influencers executed the campaign by creating engaging content on both TikTok and Instagram Reels. Each influencer posted a TikTok video showcasing the key benefits of the JOAH Heal Me CICA Spot Patch while demonstrating its application. These videos were then reshared on Instagram Reels to reach a broader audience. Influencers highlighted how the patches seamlessly blended into the skin, effectively covering blemishes while promoting skin healing. By sharing their own experiences with blemishes and demonstrating the product’s effectiveness, influencers authentically connected with their audience. The interactive content encouraged audience participation and conveyed the unique value of the Heal Me CICA Spot Patch, driving viewers to consider purchasing from JOAH.

The campaign metrics demonstrated the campaign’s success in achieving broad visibility and engagement, effectively educating and exciting audiences about the JOAH Heal Me CICA Spot Patch. The strong performance validated the strategy of leveraging influencer partnerships to drive awareness and interest in the product within the target market.

Learn more about our award-winning work with Joah.