2022 may be coming to a close, but Q4 and the start of 2023 are filled with media and marketing conferences with enlightening marketing experiences, such as educational seminars, fireside chats, and keynote speakers.
These media and marketing conferences are must-attend for anyone in the industry to look back on the previous year and see what the industry can look forward to in 2023 and beyond.
1. Digital Summit Series by Digital Summit
Source:Digital Summit Series
Digital Summit Series is available in multiple dates and locations featuring case studies, strategy sessions, top keynotes, networking events, and more. Thought leaders attend the Digital Summit Series and discuss the topics that are shaping how the marketing world is adapting to increased competition, ongoing pandemic challenges, and emerging technology.
Attendees will have an opportunity to learn from leading digital marketing experts on subjects spanning social media, paid search, and influencer marketing. The Digital Summit Series conferences, webinars, and virtual events are sponsored by top MarTech vendors offering solutions for social media, email, advertising, content management, hosting, analytics, branding, and more. Some of the keynote speakers have included Mark Cuban, Steve Wozniak, Ann Handley, and Seth Godin, as well as speakers from brands like Microsoft, Google, Nike, Disney, Twitter, and Facebook.
2. DigiMarCon by DigiMarCon
Source:DigiMarCon
DigiMarCon showcases the most thought-provoking speakers in the industry. Held on multiple dates in multiple locations, DigiMarCon covers marketing trends, reports, and best practices that help brands reinforce customer loyalty, increase sales, drive customer engagement, and improve lead generation.
Educational sessions focus on branding, customer support, site traffic, influencer marketing, and digital marketing technology. Many industry thought leaders attend and share presentations covering the latest trends and best practices.
3. Advertising Week New York by Advertising Week
Source:Advertising Week
Held in mid-September in New York, NY, Advertising Week New York is the world’s premier event for the marketing, advertising, and technology industries. Some of the brightest minds share insights on rising to the top and becoming the best in the industry.
The 2022 conference features discussions of key business trends and issues in the global industry. Some past keynote speakers were Sophia Hernandez, the head of NA Business Marketing at TikTok, Stephanie McMahon, the chief brand officer of WWE, and actor Matthew McConaughey.
4. MarTech Conference: Fall by Third Door Media
Source:MarTech Conference
Hosted September 28 and 29 online, the MarTech Conference: Fall is a vendor-agnostic conference that showcases the marketing technologies that are influencing the industry. This year’s conference is live and on-demand, offering insights from senior-level marketers transforming their organizations with MarTech using new tools, applications, and strategies.
5. Social Media Week by Adweek
Source:Social Media Week
Social Media Week is a collection of marketing conferences that take place in different locations throughout the year. Part of the Adweek brand, Social Media Week features events in New York, Los Angeles, London, and more.
This conference offers insights into the innovations and emerging trends in the marketing industries, as well as monetization strategies for brands and influencers on social media. In addition to in-person events, there are also virtual events.
6. LavaCon Content Strategy Conference by LavaCon
Source:LavaCon
Hosted October 23 to 26 in New Orleans, LA, LavaCon Content Strategy Conference brings together the best in content strategy to share knowledge and provide content marketing strategies, content professionals, and influencers an opportunity to employ cutting-edge MarTech and content marketing tools.
The focus of the conference is incorporating new technologies and leveraging content to build revenue, as well as breaking down content silos. Content leaders share insights and best practices about content marketing trends and how brands and influencers can reach their target audiences.
7. Social Media Strategies Summit by Global Strategic Management Institute
Source:Social Media Strategies Summit
Social Media Strategies Summit is an online event held October 26 and 27. Hosted by Global Strategic Management Institute, Social Media Strategies Summit focuses entirely on social media strategy to position a brand for success using real-life feedback, discussions, and shared learning.
Brand practitioners offer seminars to rejuvenate strategy framework and share case studies to elevate strategy framework. Social media tools, resources, and connections offer opportunities for brands and influencers to network.
8. The eCommerce & Omnichannel Retail Conference – Canada
Source:The eCommerce & Omnichannel Retail Conference – Canada
Hosted September 28 and 29, The eCommerce & Omnichannel Retail Conference – Canada takes place in Toronto over a two-day retreat. It’s designed to help online retailers maximize profits and includes some of the best minds in Canadian ecommerce.
Educational seminars take place throughout the event, offering in-depth strategies, case studies, leading trends, and Q&A sessions.
9. Influencer Marketing World by Influencer Marketing Hub
Source:Influencer Marketing World
Held December 8, Influencer Marketing Hub Live is a fully virtual conference and a huge social commerce event for brands and marketers. The focus of the conference is on consumer-brand interaction opportunities in open infrastructure that allow more creative collaboration.
Most of the topics center around Web 3.0, eCommerce, social commerce, the creator economy, and influencer marketing. There’s a total of over 30 speakers that will be announced closer to the date. Some of the past speakers and brands included Jesse Leimgruber of NeoReach, Lyle Stevens of Mavrck, Olivier Billon of Ykone, Nike, LinkedIn, and Pinterest.
10. Youth Marketing Strategy (YMS)
Source:Youth Marketing Strategy
Youth Marketing Strategy is America’s leading youth marketing festival that focuses on how brands can reach Gen Z. Held in spring in New York, NY, the conference offers dozens of speakers and emerging brands in lifestyle, tech, and content.
11. Gartner Marketing Symposium/Xpo
Source:Gartner Marketing Symposium/Xpo
The Gartner Marketing Symposium/Xpo is intended for CMOs and marketing executives to discuss customer experience and brand strategies.[11] Attendees have access to hundreds of sessions of research designed to help marketing leaders address future business and consumer needs.
Some of the previous topics have included customer experience, powering transformation with insight, data, and analytics, adopting a multichannel strategy, and realizing the value of tech for marketing and advertising.
12. Podcast Movement
Source:Podcast Movement
The Podcast Movement is a unique conference dedicated entirely to podcasters. Held in August in Dallas, TX, Podcast Movement is a multi-day event that features educational sessions and workshops to help attendees grow professionally and reach audiences in the larger podcast community.
In the past, attendees have had opportunities to not only attend educational seminars and sessions, but networking events, parties, and other experiences.
13. TBEX North America
Source:TBEX North America
TBEX North America is the largest conference and networking event intended for travel brands, travel influencers, online travel journalists, and content creators. Some of the most creative minds in the travel industry come together to network and learn from one another.
Sponsors and vendors come from all over the world, including past brands like BBC, Food Travel Network, National Geographic Travel, The New York Times. Travel Channel, and The Social Media Monthly. Some of the past speakers have included Jen Ruiz, Leslie Walker, Jada Durden, and Rob Taylor.
How Influencer Marketing Can Promote an Event
Influencers are often used to promote brands and products with sponsored posts, but they can be useful for promoting events like marketing conferences and seminars. This works because influencers are excellent at boosting visibility and engagement around the event and brands involved.
But it’s not enough for an influencer to simply attend the event. The entire partnership and experience must be strategized for maximum impact.
Use Visually Appealing Décor
Influencers can promote events by sharing photos on social media, but it’s important for the event to look attractive for these photos. Influencers want to share visually appealing photos and videos.
If the lighting is bad, the décor is unattractive, or the event looks bland and sloppy, influencers aren’t going to be enthusiastic to share photos with followers. If it looks good, influencers will jump at the opportunity to take pictures and share them to Stories and live feeds.
Match the Influencer to the Audience
Not all influencers are appropriate for all events. It’s important that the influencers invited to an event appeal to the event attendees and the target audience. Brands can also poll social media followers to find out which influencers they’d like to see at the event, or offer a range of choices to vote on.
Use Influencers to Generate Buzz
Influencers not only hype an event during the experience, but they can build anticipation leading up to it and boost attendance. They can share pictures of their invitation or the sessions or parties they’re most looking forward to. This generates buzz and excitement to get people to not only follow for the content but possibly attend the event themselves.
Have Influencers Share Content
The purpose of inviting influencers to an event is to get them to talk about it on their social accounts. Influencers should understand the arrangement and get a brief in advance, encouraging them to share photos and videos of the event along with an event hashtag.
Share Content When the Event Is Over
Many conferences and events take place annually or throughout the year in different locations. With this in mind, influencers should share content after the event to expand reach and encourage new audiences to attend future dates.
Attend Top Marketing Events
Marketing events and conferences offer access to some of the leaders and experts in digital marketing, marketing technology, influencer marketing, content creation, and more. These events are some of the most anticipated for the end of 2022 and 2023.
