INFLUENCER MARKETING 2011 TRENDS & STANDARDS SETTING SINCE An award-winning influencer marketing agency serving the world's most respected brands.

Influencer Marketing Agency

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Influencer marketing agencies and the services they offer

  • Influencer Sourcing – Some agencies have a network of influencers, while others seek them out on a case-to-case basis, but the principle stays the same – they’ll choose the most suitable content creators on behalf of your brand.
  • Negotiating – The agency will also handle all the negotiation that goes into it, including discussing rates, finalizing contracts, and making sure the influencer fully understands the brand’s goals.
  • Strategy Development – With your brand’s objectives in mind, they’ll develop a campaign strategy that’s sure to maximize target audience reach and engagement.
  • Campaign Management – In short, they’ll take care of business from start to finish, including running ad campaigns, approving influencer’s posts before they go live, and communicating with them throughout the campaign.
  • Reporting – Once the campaign has ended, an influencer marketing agency will do the math for you and give you a clear report on post-campaign analytics.

And although influencer marketing campaigns may vary depending on the brand’s needs, five types of influencer campaigns most popular are:

  1. Product Placement: influencers are asked to include the brand’s logo, products, or service into their social media or blog posts.
  2. Themed Or Hashtag Campaigns: In these types of campaigns, influencers create content around a hashtag or a central theme, and, more often than not, ask their followers to throw in that hashtag into their posts, as well.
  3. Contests And Giveaways: The goal of these campaigns is to inspire user engagement through exciting giveaways and contests promoted by social media influencers.
  4. Campaigns That Grow Social Media Following: These campaigns are designed to skyrocket the number of followers a brand has on their social media channel, be it on Instagram, Snapchat, Twitter, or Facebook, and is particularly useful for new-founded businesses.
  5. Creative Influencer Campaigns: Influencers show off their creativity through authentic content, and, at the same time, conveys the brand’s message.

About HireInfluence

HireInfluence: Influencer Marketing Agency, services
Company HireInfluence
Services Influencer marketing, Influencer services, Influencer talent agency
Founded Still
2011 Glass
Clients McDonalds, Walmart, Payless, Southwest Airlines
Pricing $50,000 and up

Below is a list of influencer marketing agencies and the services they offer

Company Founded Services
HireInfluence 2011 Fortune 1000 companies, SaaS, E-commerce, DTC, B2B, Influencer platforms, Digital influencer campaigns, social media influencer management
NoGood 2017 Social Media
The Influencer Marketing Factory 2018 ecommerce
IMA Agency 2012 SaaS and E-Commerce
Fanbytes 2014 Gen Z audience marketing
Viral Nation 2014 Influencer talent agency
Carusele 2015 Influencer management

Q: What is an influencer marketing agency?

A: Influencer agencies represent a range of talented content creators with an influential audience. The agency will serve as a liaison between these influencers and brands who are looking for help creating or promoting their marketing campaigns.

Q: What is an influencer marketing platform?

A: An influencer marketing platform is any digital space where a user can attract an audience of scale to promote content for marketing purposes. Popular influencer marketing platform examples include Instagram, Twitter, and YouTube.

Q: What is influencer management?

A: Influencer management is the act of providing services to marketers and influencers involved in executing influencer marketing campaigns. This typically involves services like influencer identification, relationship management or campaign measurement.

Q: What are influencers in marketing?

A: While somewhat nebulous to define due to varying opinions, influencers are content creators on digital platforms who have attracted a large or influential audience and are leveraging their audience to promote marketing materials.

Q: Who are the influencers in social media influencer marketing?

A: Social media influencers are content creators who have attracted a large following on any given social channel. Often, influencers reach audiences with specific interests such as fashion, food, travel, or lifestyle.



We partner with our clients to deliver fully-managed, innovative, human-to-human influencer marketing campaigns.



Influencer campaigns designed around the objectives and KPIs of each client.

Hands-On Talent Curation Process

We source based on benchmark metrics and follow an extensive validation process, that extends far beyond the parameters of popular lists and databases.

Innovative, Award-Winning Strategies

We design trend-worthy concepts that help audiences discover your brand organically, while building emotional connections that drive consumer behavior.

White Glove Campaign Execution

We are fully engaged and committed from Day 1 to deliver a seamless experience between influencers and brands throughout the duration of each campaign.

Best-in-Class Performance Reporting

We provide customized analytics, and a team of Data Scientists that provide insight for maximizing ROI along the way. Agency white-labeling is available.

  • Southwest Airlines

    Southwest Airlines partnered with HireInfluence to create awareness and drive pre-sales tickets for the airline’s first-ever flights to Hawaii through use of influencer marketing. Our team was tasked with inspiring a lust for travel by utilizing influencers to show off the beauty of the islands while capturing some of the real-life emotion that happens on a vacation to Hawaii.

Ad World Masters

Marketing Agency
of the Year

Ad World Masters | 2022

Best Digital
Marketing Agency | 2022

Influencer Marketing
Agency of the Year

US Agency Awards | 2021

Best Influencer
Marketing Campaign

Muse Awards | 2021

Best Viral
Marketing Campaign

NYX Awards | 2021

Vega Digital Awards

Best Influencer
Marketing Campaign

Vega Digital Awards | 2021

Top Influencer
Marketing Agency

Agency Vista | 2021

Top Digital
Marketing Agency

Design Rush | 2021


“This is very impressive. We are very happy with how everything netted out and we really appreciate your partnership throughout.”

Southwest Airlines

“Really great influencer marketing results. We’re working on educating the organization and I think these results tell a strong story.”

Community Coffee

“Not exaggerating when I say the best account lead for an influencer marketing campaign – and trust me, I've worked with quite a few.”

Payless Shoes

“We are definitely pleased with the influencer marketing results. Thanks so much for your hard work on this!”

Entertainment Weekly