Influencer Marketing offers Marketing Flexibility for Digital Products

The internet opened a world of possibilities for creators of digital products, especially with social media. Everyone has access to affordable tools for creating, selling, and distributing online courses, ebooks, and other digital content, and marketing is easy to set up.

Of course, that means more competition. Even with the best products, you may be struggling with selling your products and creating a thriving online business – which is where influencer marketing can be beneficial. It’s powerful and profitable, leverages existing trust with the audience, and gets your brand and product in front of the right people.

Benefits of Influencer Marketing Amid 2021 Challenges

In 2021, you also have a unique advantage in the market with a digital product. Influencers, like everyone else, are impacted by the global supply chain shortages[1]. A lot of brands are hesitant to invest in an influencer marketing campaign if they may not have their physical products or the raw materials.

Digital products aren’t affected by the supply chain shortages, fortunately, so you can double down on influencer marketing. Influencer marketing allows you to promote what you already have and deliver it instantly, so both you and the influencer can stand behind what they have to offer.

Content creators are still in high demand, however. Many brands using influencer marketing strategy are leaning harder on influencers to promote their products in the wake of the labor shortages[2] that impact ad agencies. Brands need to be nimble and agile, which is a tall order amid longer-than-average turnaround times for marketing agencies.

The Flexibility of Influencer Campaigns: Influencer Marketing Examples

Influencer marketing isn’t a one-size-fits-all approach to digital marketing. It can be virtually anything you want it to be, such as:

  • Affiliate programs to sell more digital products
  • Inviting influencers to join in a webinar
  • Share success stories surrounding your product
  • Challenges to fuel user-generated content
  • Creating exclusive content with an influencer for a course or subscription-based digital resource
  • Sending an influencer a demo to promote live or review
  • Publishing a guest post on an influencer’s page or blog
  • Collaborating with an influencer for a pop-up version of your product
  • Gifting your digital product in exchange for a testimonial
  • Sponsored content promoting your product
  • Appearing as a guest on podcasts or video content to discuss your product
  • Organizing live training for your digital product with your influencer
  • Contests and giveaways for product discounts or early access

Influencer Marketing Strategy Benefits

Promote Brand Awareness

If you’re hoping you can sit back and wait while your digital product gains traction, you may be waiting a while. The internet is inundated with digital courses, ebooks, webinars, and other digital products, so you need marketing to get your product in front of people and promote brand awareness.

Influencer marketing is one of the best types of marketing to accomplish this and show your ideal audience what you have to offer. These influencers typically have large, dedicated followings and people who trust their recommendations, so you have a built-in audience that could turn into potential customers.

Reach New Audiences

You may believe that you’ve gotten your product in front of all of your target audience, but there are always new avenues to explore. You could miss huge portions of your ideal audience, just based on the limitations of advertising and the sheer number of people on social media platforms.

Influencers have their own audience that may be interested in your product, but yet unaware of your brand and what you have to offer. Influencer marketing in your niche is the best way to promote your brand to a new set of prospects.

Foster Digital Community

Brands that build community are often more successful. Brand communities can grow and develop on an influencer platform, especially with an influencer that already has a large number of followers, high engagement rates, quality content, and plenty of trust.

If an influencer believes in your brand, they can use that to encourage positive perception and feedback from the audience to start a conversation about your brand. Word-of-mouth marketing can grow from there.

Create Brand Trust

Consumers are savvier than ever and can access tons of information about brands online, so it’s no longer about choosing the cheapest product. Influencers have unique leverage in this area, since people tend to trust word-of-mouth referrals or recommendations from people they know and trust.

That’s essentially what an influencer is – a trusted “friend” of the audience and the source for new product recommendations. Nothing builds more trust for your brand than having it promoted by someone the audience trusts. This is even more valuable if you can build a long-term relationship with influencers in your niche.

Leverage the Power of Influencer Marketing

A digital product needs a solid digital marketing strategy to get them out in front of the right audience. Amid labor and supply chain shortages all over the world, influencers are one of the best marketing solutions for your ebook, web course, or other digital content. With the right influencer, you can have a trusted source promoting your product through word-of-mouth referrals, branded content, and creative marketing methods on social media networks.