Did you know the market value of influencer marketing has more than doubled across the globe since 2019? It has climbed to $13.8 billion U.S. dollars after 2021.[1] In that market is the world of fitness influencers or “fitfluencers.” The fitness niche spans a wide range of interests and modalities across the globe. From dance and yoga to bodybuilding and whole-body wellness, there are influencers in every niche. These content…
Influencer marketing is one of the most effective ways to reach a large, engaged audience. It helps businesses increase brand awareness, build trust, and create relationships with potential customers. With an effective influencer marketing strategy, businesses can leverage the status of influencers to reach their target market and generate more sales Finding the right influencers to work with your brand is one of the most important steps in any successful…
What once seemed like science fiction is now a reality in the “metaverse.” Imagine a world where you can alter your appearance, environment, and social status with the click of a button. With one upgrade or in-app purchase, you can own the latest fashion accessories, drive the hottest car, or try the newest makeup trends – all from the comfort of your own home. The metaverse is where reality collides…
Influencer marketing is one of the newer players in the digital marketing world, but that hasn’t stopped it from being highly effective. As it continues to grow, new startups geared toward influencer marketing are popping up everywhere — some with more traction than others. When more than 50 million people worldwide consider themselves content creators, there’s something to be said about hopping on the influencer marketing trend. Influencer marketing startups…
Tik Tok has exploded over the last few years — it’s the most downloaded app globally.. TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022. Because of its short-form video model, people can scroll and consume ads, information, and entertaining videos in seconds. In 2022, users of this platform arel spending nearly 46 minutes per day…
Reaching ever-increasing skeptical prospects takes a different form of advertising that radiates an air of authenticity. Because of this, influencer marketing and affiliate marketing are both beneficial for the brands that invest in them. If you’re a content creator, you might be interested in seeing which is worth pursuing. If you’re a brand or business, you might be trying to decide if influencer or affiliate marketing will draw the best…
Influencer marketing is marketing for the digital age. The global influencer marketing market has more than doubled since 2019. This in-demand field is quickly generating interest and leaves room for multiple positions in the funnel, one of which is the influencer marketing specialist. What is an Influencer Marketing Specialist? An influencer Marketing Specialist builds strategies, matches influencers with right-fit brands, and manages influencer output. The primary goal of an influencer…
How to Create a High-Impact Influencer Marketing Strategy The idea of having someone else endorse or promote your products and services isn’t a new idea, but it is a growing one. It used to be a space dominated by celebrities and high-profile personalities. In today’s social media market, there are influencers who have only a few thousand followers but have higher engagement rates than accounts with hundreds of thousands or…
What is Influencer Marketing? Influencer marketing is a subset of social media marketing, involving brand endorsements from prominent creators that are viewed as “authority figures”, known as influencers. In other words, influencer marketing is word-of-mouth marketing through a respected, prominent member of an online community. How Does Influencer Marketing Work? You’ve heard of influencer marketing, but how does it work? From a high-level perspective, influencer marketing is simple: find prominent…
Influencer marketing has a strong foothold on every continent and India is no exception. Diversity in influencer representation is critical for brands with a global market. The colorful and vibrant people of India represent billions across the globe who are looking for content that speaks to their culture and their interests. Here are the top Indian creators we’re in love with for 2023 campaigns! Top Indian influencers (Updated for 2023)…
Entrepreneurs and business owners who are looking to get valuable industry insights and learn from some of the best, here’s the list of top business influencers you need to follow! #1 Tony Robbins The self-proclaimed “Nation’s #1 life and business strategist,” Tony Robbins, is the cream of the crop when it comes to top business influencers, with 6.1 million Instagram followers. He is a globally respected authority on a multitude…
TikTok Influencers with Multi-Million Followers Can Elevate Brands’ Marketing Not many industries enable people as young as sixteen years old to become millionaires practically overnight—except TikTok. The recent rise of TikTok, a popular social media app dedicated to sharing and watching short videos, has created a source of revenue for countless singers, dancers, educators, or anyone who has something unique or popular to share. With the right influencer marketing agency it’s…
Everyone who loves their pet has their favorite pet influencers or “petfluencers” they follow on social media. These accounts are rich in fun and serotonin boosts featuring silly pet antics, beautiful pet photography, and adventure. Pet influencers are uniquely positioned to brighten someone’s day and create content that drives engagement around pet products and brands. Animals of all kinds, from farm animals and exotic ones to domesticated and traditional ones,…
As new trends continue to emerge in the space, brands should remain open-minded when it comes to embracing them.
Influencer Marketing for Corporations Influencer marketing maximizes the impact of social media’s unmatched reach. Professional content creators have built an engaged following of thousands or even millions of engaged people. An influencer marketing agency has access to an entire lineup of content creators, each with their own established and engaged following. Traditional marketing strategies just cannot get that same kind of reach without deep pockets and a massive creative team….
The discussion around race and representation in the media isn’t a new one. It’s still a conversation that has to be had and advanced, a systemic thorn in the side of the American people. The best way for anyone that’s not part of the Black American demographic to join the conversation and be part of the movement towards a more inclusive and diverse future is to simply listen and learn….
When we look for top brands and find what we need for our little ones, we look for recommendations and reviews from fellow parents. It’s the reason why your social media feed might be filled with popular moms showcasing and reviewing various products and services made for babies and children. It helps you out while entertaining you with their banters and jokes. (See also: definition of an influencer) But did…
Updated for 2023 Influencer marketing is gaining popularity all over the world, including in Australia. Influencers from the Land Down Under are among the most prominent influencers and content creators on social media and represent diverse industries like travel, fitness, fashion, and food. In fact, Australian influencers on popular platforms like TikTok, Instagram, and YouTube are contributing so much to the online community that they’re household names, even in other…
Social media influencers don’t just focus on getting followers to spend money, in fact, many are actually experts on how to save. Finance influencers are on the rise and have helped numerous millennials get their finances in check through their educational content. Whether you’re looking for investing advice, ways to get out of debt, or budgeting strategies, you should start following these top finance influencers for valuable money content. Mr….
Marketing Agency Shines Light on TikTok Influencers of the Great White North It’s no secret that Canada produces incredible talent. Seth Rogan, Jim Carey, and Elliot Page all hail from the Maple Leaf nation. Since taking social media by storm in 2018, TikTok has reached over 167 million videos viewed each minute of every single day with over 1 billion active users.[1] It’s only natural to assume that these talented…
The top food influencers on popular platforms have positively influenced not just the way people see food, but how they make it. Armed with creative recipes or methods to prepare delicious bites, culinary influencers share their tricks across all social platforms. Top Food Influencers Jamie Oliver Best known for his TV cooking series, Naked Chef, Jamie believes that food tastes best when it’s naked. He is notorious for simplifying food…
Music has a massive effect on the brain, but tunes aren’t the only thing that influences people’s emotions and moods—the famous artists themselves impact audiences in incredible ways. Top music influencers are longer just influencing what their fans listen to, wear, or purchase, but they’re also moving people’s values. Today’s music influencers authentically speak out about mental health, United States political candidates, and body positivity, among other controversial topics. And…
Influencer status is no longer just reserved for the dancers, singers, or beauty gurus of social media—those who share educational content also play a big role in influencer marketing. Both established and promising scientists impact follower’s lives with powerful information. Brands that want to impact the science community on a global level or even just through science-related products can benefit from a partnership with the top science influencers. Dianna Cowern…
Athletes today are looked to as modern-day celebrities. Although sport professionals are famous for their athletic performance, fans look to them for guidance for all aspects of life — what to wear, eat, or listen to. These top sports influencers have ever-growing followings on all social media platforms, making them some of the most valuable stars to consider when a business brand chooses an influencer to help with campaigns. Cristiano…
It’s a digital world we live in and it’s the Digital Creators that make it go round. Creative geniuses to entrepreneurs, style gurus, travel ex-pats, designers, and more. These individuals make the digital world a colorful, cooler, and brighter place to be. That is why I have compiled a list of the Top 10 Digital Creators from different verticals and backgrounds in hopes to inspire up and coming digital creators…
Influencer marketing is a booming industry across multiple platforms, but none are quite so lucrative as Instagram. This platform offers visually-driven content for the feed, short-form videos in Reels, and temporary, raw sharing with Stories. These attributes make it an ideal platform for popular content creators like we’ve featured here. Take a look at these top Instagram influencers and see what sets them apart from the rest! Related: Top Esports…
Updated for 2023 In today’s thriving influencer marketing industry, the power content creators hold grows in impact. Likewise, the budgets to hire them grow in depth and scope. No other channel offers the same incredible reach and deep connections, making content creators one of the most effective marketing strategies available to businesses. Borrowing their influence allows brands to advertise products and services to an audience that is already warm and…
The Top Fashion Bloggers You Need to Be Following For 2023 Fashion bloggers are one of the top most successful niches on social media. Beauty and fashion brands who work with top fashion bloggers through influencer marketing services build credibility with their target audience and connect with them on a deeper level. #1 GabiFresh Gabi is a plus-size fashion queen behind the blog, GabiFresh, and on Instagram who shares exquisite…
What used to be considered fringe culture has taken the world by storm. There’s no denying that a lot of people of all ages love to play video games, whether it’s on custom-built gaming PCs or traditional gaming consoles. In fact, gaming has grown so much in popularity that it’s become a viable profession. Not only revenue-generating opportunities gaming competition, but gaming influencers who advertise and talk about their gaming…
When search users submit a query for virtually anything, YouTube videos show up in the results. YouTube is a social media channel, but it’s also the second-largest search engine in the world. YouTube influencers, or YouTubers, have become a popular career aspiration for many. Content creation is a lucrative profession, and millions are flooding the platform in hopes of making money. Getting paid on YouTube as an influencer can be…
Summer Colors Of Travel Summer is officially upon us! During this season of warm weather and sunshine, chances are you’ll be doing some traveling. Like most industries, we’ve seen quite shift occur in the travel realm over the years due to the rise in social media (if you escape to a stunning destination and don’t document it online, did it even really happen?) While this seems to be a popular…
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