Following the mass shutdowns of the pandemic, more people discovered – or rediscovered – their inner crafter. Filled with free time, people everywhere found fun new ways to spend their days, including DIY home décor projects, jewelry making, silhouette art, knitting, crocheting, and making miniatures.
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Craft influencers are on the rise, and that’s partly because of the medium itself. Crafts of all kinds lend themselves to short- and long-form content, including the massively popular video tutorial format. There’s also an opportunity for craft brands to set up engaging endorsements with influencers, whether it’s putting a product in a tutorial video or linking its use in the comments.
Discover the top crafting influencers and see what makes them so popular on social media.
With over 58k followers on Instagram, getcrockd is a popular influencer in the world of pottery. The social media accounts are run by a team of people, producing a diverse range of different pottery projects and inspiration. They’ve shown the audience everything from how to make speckled mugs without a kiln to warm-up videos and craft kits.
Craft influencer Momscraft creates an assortment of family-friendly crafts using vibrant colors and creative processes for over 639k followers. Each video shares a few different craft ideas, which is perfect for the content-intense schedule and engagement on TikTok.
Liz Rangel of Craftingeek rose to internet fame with her unbelievable creativity and wealth of pop culture references. She has over 1.5 million followers on Instagram and a large and dedicated audience for her long-form YouTube content. Some of the highlights of her content include a Minion calm jar and a miniature version of Buzz Lightyear’s helmet. In addition to her craft content, Craftingeek makes digital notebook templates and sells them on Etsy.
One of the more macabre influencers, Cary’s Cuttlefish creates cute and creepy crafts with polymer clay and plush fabrics. Though it’s very niche, Cary’s Cuttlefish has a devoted community of over 108k followers and millions of likes. They also have an online store where they sell pins and stickers with their cutesy horror motifs.
One of the masters of crochet crafts, Kacie of Haberlin’s Hobbies uses social media to show off an extensive collection of creations with full tutorials that cover everything from materials sourcing to the completed project. She creates a wide range of different subjects, including dogs, dinosaurs, and pop culture characters. Some of her popular items are for sale online.
The Vintage Journal
After years of collecting materials from thrifting and other activities, the creator of The Vintage Journal shares her tips and tricks for upcycling vintage and antique finds into cool décor. She uses simple items like scrap paper, stickers, and stamps to turn journals into incredible works of art. Some of her other content focuses on how she sources materials, including her thrifting hauls from local areas, and craft product reviews for her nearly 771k followers.
Karynaroo is an active craft influencer on TikTok and Instagram who shares enormous pompom creations. Though she began humbly, Karynaroo has grown her following to over 88k on Instagram alone. In addition to her craft tutorial videos, she creates Q&A videos to educate her audience on this amazing process. Throughout her growth, she’s partnered with iconic craft brands like Cricut and hosts an Etsy shop to promote her creations.
Purple Sand Pot
Zishahu of Purple Sand Pot is an experienced craftsman who uses TikTok to share his handmade creations like pots and bowls. He uses both traditional methods and a range of different pottery wheels to showcase pottery techniques. Unlike some of the fast-paced influencers working now, this 50-year-old influencer focuses on relaxing videos with soothing music and inspirational messages as a sendoff. Though he has more limited content than some of his rivals, he managed to grow a dedicated community of nearly 12k followers on TikTok.
Cards By Gretch
Presenting her range of quirky handmade greeting cards, Gretchen Scotland of Cardsbygretch has a highly devoted following of 327k followers. Her cards aren’t just standard greeting cards. She uses quirky features like origami and pop-ups to set herself apart from other greeting card companies. To help her followers access their crafty sides, Gretchen produces mini series with simple step-by-step processes to make her popular designs and a detailed blog.
Auntie Tay is a mother of two and a pastor’s wife with a passion for DIY and crafts. She has a bustling YouTube channel with over 351k subscribers where she shares live crafting videos and her reviews on the best craft machines and products. Her specialty is Disney-themed crafts, but she does a wide range of crafts in different niches.
Stitch and Flower
Stitch and Flower is a top craft influencer on YouTube with 563k followers. She teachers her followers the ins and outs of hand embroidery, including unique and easy stitches to create colorful one-of-a-kind designs. Many of her designs feature flowers that are easy for beginners in hopes of reviving the ancient art of embroidery for the new generation.
Krystle Barnes of Queen of the Beehive offers a mix of lifestyle content and crafts with her dedicated audience of 20,000 followers. She has a gift for both crafting and photography, making her a great choice for brand partnerships. She also shares home décor and crafts for the whole family.
Jennifer Maker of The Great Maker Show series on YouTube. With nearly 975k followers on YouTube, Jennifer Maker shares how-to videos for Cricut crafting and other fun DIY crafts for beginners and advanced makers alike. She also shares her crafts on Instagram for an audience of 220k followers and offers a library of craft inspiration on her website.
Kayla Made is a master of cutting-machine crafts. The Raleigh-based influencer shares craft ideas and tips on her blog to 34k followers. Part of her account’s appeal is the stunning photography she uses to highlight the details of her projects. In addition to her tutorial videos, she has downloadable files on her website to help beginners get started with cutting crafts.
Lauren Riihimaki of LaurDIY isn’t crafting as much anymore, but she rose to over 4 million followers by getting her start as a DIY channel. She also hosted the Max show “Craftopia” for two years. She still produces DIY content for an adult audience, including fun adult-friendly crafts.
Amber Kemp-Gerstel was a finalist on the NBC show “Making It” and used her fame to grow her Instagram following. She creates beautiful crafts on her page using both photography and videos to help her followers learn the tricks of the trade. Many of her projects are beginner friendly and holiday themed. The self-proclaimed PhD to “PhDIY” influencer also hosts Disney Family Sundays on Disney+ and founded @yaydaypaper for crafts.
One of the more unique crafts on the list, Miriam’s Quilling focuses on paper quilling, a type of ancient papercraft that’s likened to paper filigree. Along with her short video tutorials on Instagram, Miriam’s Quilling has PDF tutorials, long-form YouTube video content, and a Patreon subscriber page for more extensive tutorial content. She also has an Etsy shop where she sells her handmade creations.
HeXtian is a lively drag performer who creates one-of-a-kind art dolls based on famous pop culture characters and public figures. HeXtian shares content on YouTube to an audience of 1.27 million subscribers and has produced nearly 350 videos. Along with the YouTube channel, HeXtian promotes short-form videos on Instagram, Facebook, and TikTok for large audiences.
Check Out These Craft Influencers
Craft influencers found the best possible platform online following the pandemic, when people were looking to spend time with inspirational content and find new hobbies. These craft influencers have used their creativity and skill to gain more awareness and traction for their own products and brand partnerships, leading to incredible engagement on major social media platforms.