Home improvement influencers have been around for a while, from the fictional Tim “The Toolman” Taylor on Home Improvement to tradesmen personalities like Bob Silva and Bob Vila on PBS and HGTV.
Table of Contents
- Bob Vila
- Joanna Gaines
- Christine Quinn
- Heather Rae El Moussa
- Mary Fitzgerald
- Jonathan Scott
- Drew Scott
- Christina Hall
- Ryan Serhant
- Fredrik Eklund
- Jason Oppenheim
- Tarek El Moussa
- Maya Vander
- Young House Love
- Arrows and Bow
- Jenny Komenda
- Come Down to the Woods
- Francois et Moi
- Room for Tuesday
- Golden Fox Cottage
- Suszi Saunders
- Restoring Lansdowne
- The Old Piggery
- That 1920s House
- Influencer Marketing for Home Improvement Brands
America’s passion for home improvement didn’t go anywhere – it just shifted to the digital space with social media influencers focusing on home renovations, flipping houses, and DIY home projects. Here are the top home improvement influencers to follow.
With over 833.7k followers, America’s Handyman Bob Vila is still going strong. One of the reigning celebrities in the home improvement space for decades, Bob Vila uses his social media accounts to share renovation tips and top products from his favorite home and garden brands.
Joanna Gaines is best known for her role on HGTV’s Fixer Upper, which showcases her flips, remodels, and fixer-upper projects she’s undertaken with her husband, Chip. She’s one of the top paid home improvement influencers and the founder of the Magnolia Network, a network dedicated to homemaking and creative projects.
Christine Quinn is a real estate agent and the breakout star of Netflix’s hit show Selling Sunset. With 4.5 million followers on Instagram, Christine’s audience tunes in for not only real estate and home improvement tips but glimpses into her glamorous lifestyle and bold fashion choices.
Heather Rae El Moussa
Also starring on Selling Sunset, Heather Rae El Moussa is a prominent home improvement influencer with 3.1 million followers on Instagram. She has an impressive engagement rate with her audience, giving her a lot of leverage to promote luxury properties and show off her expertise.
Another realtor influencer from Selling Sunset, Mary Fitzgerald has a strong Instagram audience with over 1.5 million followers and plenty of sponsored posts. She shares a lot of content related to her work in real estate, including the luxury market and tips for buying and selling homes.
Famous television personality turned influencer, Jonathan Scott is one half of the popular Property Brothers on HGTV. With his brother, Jonathan helps couples find, buy, and remodel extreme fixer-uppers into their dream homes. He collaborates with a lot of home improvement brands on his Instagram and shares home décor, fashion, and lifestyle products to his 2.7 million followers.
Falling slightly behind his brother with 2.5 million followers on Instagram, Drew Scott is the other Property Brother and a prominent influencer in his own right. The brothers have authored several books together, founded Scott Brothers Entertainment, and developed the Property Brothers Home Design app as a companion to the television show.
Christina Hall rose to fame as the star of the HGTV hit series Christina in the Country, a show focused on her design business. She boasts 1.8 million followers on Instagram and posts engaging content and photos of her life on the Tennessee farm.
Ryan Serhant is a real estate broker, author, and reality television star on Bravo’s Million Dollar Listing New York series and the spin-off, Sell It Like Serhant. He runs a real estate firm in New York and shares content related to his real estate ventures and luxury homes.
Fredrik Eklund is a Swedish real estate broker, former entrepreneur, and reality television star from Million Dollar Listing New York. He’s one of the top earners in the home improvement influencer space and shares tons of photos of luxury homes, his husband, and his children for his 1.4 million followers.
Jason Oppenheim is the founder of The Oppenheim Group, a real estate brokerage firm in Los Angeles that was featured on Netflix’s Selling Sunset. With 1.4 million followers, Oppenheim focuses his content on luxury homes, his own real estate ventures, and some inspirational quotes to keep his fans looking on the positive side.
Tarek El Moussa
Star of HGTV’s Flip or Flop, Tarek El Moussa is a real estate agent and home improvement influencer with over 1.3 million followers. His Instagram page showcases before-and-after photos of his house flips and renovation projects, some family photos, and sponsored posts.
Maya Vander is another personality from Selling Sunset and a realtor associate for LA and Miami. She offers real estate tips, courses, interior design inspiration, and fitness and lifestyle content on her Instagram account, which has 1.3 million followers. Like the rest of her castmates, Vander also shares luxurious homes and highlights her own real estate deals.
Young House Love
John and Sherry Petersik are a home improvement couple with an impressive career designing products, writing books, and fixing seven homes together. They co authored “Young House Love,” a book with versatile design ideas for every style and budget, as well as running the blog and socials of the same name.
Arrows and Bow
Arrows and Bow, run by Ashley Petrone, is a design and renovation influencer with a dedicated following of nearly 800k on Instagram. Her tagline, “Finding the joy in the in-between,” highlights her laidback attitude toward design, marriage, parenthood, and life.
Jenny Komenda is an interior designer, artist, content creator, and founder of the Juniper Print Shop. Her blog has been running since 2007, but she gained a massive following for sharing her insightful tips on home products, ideas, and renovation projects.
Come Down to the Woods
Come Down to the Woods is an account run by Katie Woods, interior lifestyle designer, dentist, award-winning blogger, and “self-confessed accidental Instagrammer.” She’s also a mom of four children. In addition to her social media accounts, Woods shares her restoration projects on her blog and documents the progress in excruciating detail to help others learn from her trials and tribulations.
Francois et Moi
Just shy of 100k followers on Instagram, Erin Francois of Francois et Moi is a DIYer and interior stylist with a love of all things vintage. She’s been featured in many publications for interviews and tips, and she runs her own site with exclusive content for her dedicated fans, DIY tutorials, and a “Shop My Home” feature that allows visitors to purchase the exact décor she has in her own home.
Room for Tuesday
Sarah Gibson runs Room for Tuesday, a website and blog that shares inspiration related to interiors, styling, home renovations, DIY projects, and home improvements. She and her husband Emmett are currently renovating their third home in Salt Lake City and sharing every step with over 100k followers on Instagram.
Golden Fox Cottage
Becca of Golden Fox Cottage is a renovation and home décor influencer who’s been featured in many publications for home DIY projects. Her Instagram is currently devoted to her project to turn the family’s 18th-century cottage into a modern country home.
Suszi Saunders is a unique home renovation influencer with a specific mission to create a completely vegan, cruelty-free home. She’s a hypnotherapist in her daily life, vegan, and mother of boys. Due to her efforts to live and promote a more compassionate lifestyle, Saunders won PETA’s vegan home award.
Kristine Hall of Restoring Lansdowne is another unique blogger. The London-based interior design consultant launched her blog to chronicle her efforts to restore a Victorian terrace. With nearly 50k followers, she’s now moved on to project two, restoring a Georgian country home.
The Old Piggery
Michaela and Ramy of The Old Piggery are interior and lifestyle bloggers that boast an imaginative style and worldly aesthetic that creates one-of-a-kind spaces. Their content focuses on DIY, renovations, styling, and upcycling, beginning with their major renovation of an old piggery. They have over 40k followers on Instagram.
That 1920s House
That 1920s House is reminiscent of This Old House and follows the “good, bad, but mostly slow renovation” of a 1920s Liverpool home. With a small but dedicated audience of 11k on Instagram, Jen of That 1920s House has won awards for her efforts, including the Evening Standard Top 20 Best Renovation Accounts for 2018 and 2019 and collaborates with home and lifestyle brands often.
Influencer Marketing for Home Improvement Brands
Influencers have been popular in the home improvement space for decades, but the rise of social media opened many doors for influencers to share their real estate ventures, DIY home projects, major home flips, and loving renovations of unique historic homes.
There are virtually limitless home improvement influencers for renovation and home décor brands to choose from, many with high engagement and a dedicated following – big and small – to promote products and services.