Influencer marketing blog

Top Indian Influencers (Updated For 2026)

Jan 29, 2026 | By Chris Jacks

Last updated January 29, 2026

India’s digital landscape remains one of the most dynamic in the world, with content creators driving conversations across comedy, fashion, beauty, lifestyle, and travel. These influencers connect deeply with audiences through authentic storytelling rooted in cultural nuances. Their reach extends beyond India to the global diaspora, making them valuable partners for brands targeting diverse demographics.

In 2026, many established names continue to dominate while maintaining high engagement rates. Follower growth reflects sustained relevance and evolving content strategies. Collaborations with major brands highlight their commercial appeal. Several have transitioned into entrepreneurship or mainstream media. This curated list focuses on creators who stay active and influential. Each brings a unique voice to social platforms. Their content inspires millions daily.

#1 Bhuvan Bam

Bhuvan Bam rose to fame through his YouTube channel BB Ki Vines, known for relatable comedy sketches featuring multiple characters. He commands over 21 million followers on Instagram in 2026. His transition to streaming platforms includes successful series on Prime Video and Disney+ Hotstar.

Bhuvan continues to produce music and act in web shows. Brands value his humorous yet authentic approach. He engages fans with personal updates and behind-the-scenes content. His global recognition stems from early pioneering work in Indian digital content. Bhuvan collaborates with major companies across entertainment and lifestyle sectors. His influence extends to podcasting and live events. Consistency keeps him at the forefront of Indian creators.

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Comedy and entertainment creator
Source: @bhuvan.bam22

#2 Kusha Kapila

Kusha Kapila gained prominence with comedic characters like South Delhi girls on iDiva. She has grown to 4.4 million Instagram followers by 2026. Her content blends humor, fashion, and candid life moments. Kusha appears in films and web series alongside influencing.

She launched her own projects, expanding creative reach. Brands seek her for relatable and witty campaigns. Kusha attends high-profile events and red carpets regularly. Her authentic style resonates with urban audiences. She shares personal milestones openly with followers. Engagement remains strong through interactive posts.

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Comedy and lifestyle creator
Source: @kushakapila

#3 Diipa Büller-Khosla

Diipa Büller-Khosla built her platform sharing beauty, fashion, and luxury lifestyle content. She boasts around 3 million Instagram followers currently. Diipa founded indewild, an Ayurveda-inspired beauty brand that gained international attention. Her entrepreneurial journey inspires many aspiring creators. She was among the first Indian influencers to partner with global beauty giants like MAC.

Diipa co-founded initiatives promoting social change via digital platforms. Her aesthetic features vibrant colors and elegant styling. Family life often appears in her feed alongside professional achievements. She relocates between countries while maintaining strong cultural ties. High-fashion collaborations define her portfolio.

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Fashion and beauty entrepreneur
Source: @diipakhosla

#4 Nikhil Sharma

Nikhil Sharma, known as Mumbaiker Nikhil, pioneered moto vlogging in India. His Instagram following stands at 1.4 million. Content focuses on motorcycle travels, adventures, and daily vlogs. Nikhil won awards for vlogger of the year in past seasons.

He partners with automotive and tech brands regularly. His authentic riding stories attract dedicated fans. Nikhil shares tips on biking gear and routes. International trips feature prominently in recent posts. He balances adventure with family-oriented content. Influence in the biking community remains unmatched.

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Moto vlogger and lifestyle creator
Source: @nikkkhil

#5 Komal Pandey

Komal Pandey captivates audiences with innovative fashion styling and quirky videos. She reaches 1.9 million followers on Instagram. Komal started with budget-friendly outfit ideas for students. She works as a stylist and collaborates with numerous fashion labels.

Her feed showcases bold colors and creative transformations. Komal expanded to YouTube with detailed styling tutorials. Brand partnerships span clothing, accessories, and beauty. She engages followers through challenges and Q&A sessions. Personal style evolution keeps content fresh. Her influence shapes trends among young women.

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Fashion stylist and creator
Source: @komalpandeyofficial

#6 Dolly Singh

Dolly Singh transitioned from fashion hacks to premium lifestyle content. Her Instagram audience exceeds 1.8 million. Dolly collaborates with celebrities and luxury brands. She shares styling tips mixed with humorous takes. Acting roles complement her influencing career.

Dolly maintains transparency about her journey from modest beginnings. Travel and high-fashion posts dominate her grid. She partners with skincare and makeup companies. Engagement thrives on relatable captions. Her brand embodies confidence and individuality.

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Fashion and comedy creator
Source: @dollysingh

#7 Mithila Palkar

Mithila Palkar entered the spotlight with viral song covers and acting projects. She has 4 million Instagram followers. Mithila stars in popular web series and films. Her content mixes acting updates with personal insights. Brand deals include wellness and lifestyle products.

She promotes positivity through everyday posts. Mithila’s singing occasionally returns to feeds. Her girl-next-door charm endures. Collaborations reflect diverse interests. She balances Bollywood with digital presence.

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Actress and content creator
Source: @mipalkarofficial

#8 Masoom Minawala Mehta

Masoom Minawala Mehta delivers high-fashion looks with creative photography. Her following reaches 1.4 million on Instagram. Based internationally, she shares luxury travel and styling. Masoom partners with prestigious fashion houses worldwide. Her aesthetic appeals to aspirational audiences. Entrepreneurship complements influencing activities.

She hosts shows and events related to fashion. Family moments add warmth to professional content. Global recognition grows yearly. Her influence spans continents.

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Fashion and luxury creator
Source: @masoomminawala

#9 Tamanna Roashan

Tamanna Roashan specializes in beauty tutorials and luxurious makeup looks. She attracts 2.8 million Instagram followers. Based in the US, Tamanna blends cultural heritage with modern techniques. She runs successful beauty education platforms.

Brand collaborations include fashion and cosmetics. Tamanna launched collections reflecting her style. Family life features alongside professional tips. Her expertise covers bridal and everyday makeup. Tutorials remain highly viewed. Influence extends to aspiring makeup artists.

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Beauty educator and creator
Source: @dressyourface

How to Collaborate with Top Indian Influencers

Reaching these creators requires strategic approaches. Research their content thoroughly first. Identify alignment between brand values and their audience. Monitor engagement patterns over time. Direct outreach works when personalized.

Agencies streamline the process significantly. They maintain established relationships with creators. Professional teams handle contracts and creative briefs. Tracking performance becomes efficient through expert tools. Partnering with a top influencer marketing agency ensures access to vetted talent. Results improve with experienced mediation. Campaigns achieve better authenticity and reach.

Connecting with Indian Creators in 2026

Indian influencers offer unique opportunities for brand growth. Their audiences span generations and geographies. Collaborations drive meaningful engagement. Cultural relevance strengthens campaign impact. Creators adapt quickly to platform changes.

Long-term partnerships yield sustained benefits. Brands gain credibility through trusted voices. Exposure to new markets expands rapidly. Authentic connections build lasting consumer loyalty. Working with these talents positions brands favorably in competitive spaces.

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ABOUT THE AUTHOR

Chris Jacks is an influencer marketing professional with over a decade of experience in the digital marketing sphere. As the Director of Growth Strategy, Chris oversees and drives strategic initiatives to fuel business expansion. With a keen eye for market trends and opportunities, Chris develops comprehensive growth plans and aligns business objectives across cross-functional teams. With a strong focus on crafting impactful, ROI-driven influencer campaigns across multiple sectors, Chris utilizes his expertise to enhance market positioning and maximize results.

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