Influencer marketing is one of the most effective ways to reach a large, engaged audience. It helps businesses increase brand awareness, build trust, and create relationships with potential customers. With an effective influencer marketing strategy, businesses can leverage the status of influencers to reach their target market and generate more sales
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Finding the right influencers to work with your brand is one of the most important steps in any successful marketing campaign. Today, there are several reliable platforms that specialize in finding influencers so you can easily connect with the perfect fit for you brand.
These platforms provide access to a wide range of influencers and make it simple to identify the ones that best match your target audience. With advanced search capabilities and detailed analytics, you can leverage an effective and data-based influencer marketing campaign to promote your products and services.
Here are the top platforms for finding influencers.
Upfluence is one of the most popular influencer marketing platforms available. It’s trusted by global brands like Netflix, Verizon, Fabletics, and KAYAK.
Here’s a quick snapshot of how Upfluence works:
The influencer roster Upfluence offers is constantly updated. Their server crawls and instantly assesses each profile, analyzing reach and engagement. Upfluence offers an all-in-one solution to take advantage of the partnerships you establish while encouraging authenticity in how you communicate your brand’s story.
eCommerce businesses have the added benefit of being able to locate influencers who visit their online store and engage them through targeted marketing by integrating Upfluence’s software. Based on your needs, Upfluence provides three pricing tiers to match your budget.
Grin is a platform for creative managers that is a good fit for direct-to-consumer brands. The Grin interface lets you connect with influencers, find the best content creators for your niche, and manage campaigns without leaving the platform. Grin makes it simple to track KPIs, develop personalized reports, and send products to influencers.
Here’s a quick snapshot of how Grin works:
Grin is designed for businesses that have experienced some success with influencer marketing and want to scale their initiatives while monitoring results. Using this program, you can manage your relationships, find the appropriate influencers, and even pay your influencers.
For an added layer of convenience, Grin modifies its pricing in response to client requests. Grin is utilized by businesses of all sizes but focuses on eCommerce brands with connections to popular shopping platforms.
For brands and agencies of any size looking to use nano- and micro-influencers in their marketing campaigns, Creator.co is an ideal choice.
Here’s a quick snapshot of how Creator.co works:
This platform offers several packages at the boutique or agency level and has self-serve and supported options. You can run the campaign and locate influencers on your own or collaborate on strategy with their team. You have the option to personalize your campaign and utilize their tech stack to crunch the numbers and track campaign performance.
Klear pushes data to new heights. Each element of your campaign is planned out using its database of over 900 million influencers and a robust algorithm. Over 60,000 touchpoints have been used to categorize each influencer, providing detailed information on the target audience’s demographics and psychographics.
Here’s a quick snapshot of how Klear works:
With their proprietary tool, you can get an accurate picture of how your prospects feel about your company. One of Klear’s products is “Monitors,” a hybrid social listening/analytics platform. You can use it to monitor mentions of your business, those of your competitors, and certain hashtags to collect valuable market insights.
If your influencer marketing campaign goal is to drive more customers to your online store, Traackr is a strong choice. As one of the leading eCommerce influencer marketing platforms, it offers a wide range of features and capabilities that you need to maximize affiliate programs and influencer marketing.
Here’s a quick snapshot of how Traackr works:
It not only keeps you informed about possible influencers to work with but also gives you a chance to look into the demographics of the crowd they appeal to. Group potential candidates based on account size, audience makeup, or location, and create a custom roster of your own.
The main goal of the Grapevine platform is to connect marketers seeking YouTube exposure with influential YouTube creators. It is a site that only accepts users who have popular YouTube channels. Anyone with a YouTube channel may sign up for the Grapevine community and use the Creator Match feature to connect with and work with other content producers.
Here’s a quick snapshot of how Grapevine works:
Grapevine enables marketers to plan campaigns with comprehensive information on each key influencer. They have a recommendation engine that presents suitable influencers for marketers to consider. As brands run campaigns, the outcomes are focused and enhanced, and it becomes more obvious what categories of influencers work best for the company.
Trusted by brands like Amazon, Airbnb, Wal-Mart, and The New York Times, Neoreach is a powerful influencer marketing platform designed for large-scale, data-driven campaigns. Influencers can be found on Facebook and Instagram. TikTok and YouTube
Here’s a quick snapshot of how Neoreach works:
NeoReach collects data and indexes it for use in their software’s search functionality. You can create a custom package to determine your influencer marketing requirements and use the tools NeoReach provides. This platform is specifically designed for larger marketing departments..
Whaler values the creator economy and the value it brings to brands and consumers.
Whalar made the list of Adweek’s Fastest Growing Agencies in 2020, and the company is still expanding thanks to its international brand collaborations.
Here’s a quick snapshot of how Whaler works:
They describe themselves as a creator commerce firm that supports the growth of social platforms, brands, and content creators. They assist brands in obtaining inspiration and collecting UGC material straight from the influencers they wish to connect with.
Webfluential acts as a liaison for the brand and the influencer. This streamlines the search and negotiations process right from day one.
Here’s a quick snapshot of how Webfluential works:
With the help of Webfluential’s technology, marketers can easily find influencers, create a curated roster, create campaign briefs, monitor creator workflow, handle payments, and evaluate results – all without having to interact directly with influencers.
10. Social Blade
SocialBlade keeps track of user data on YouTube, Twitch, Instagram, and Twitter. You get access to a public database where you can look up statistics for any business, live streamer, or influencer.
Here’s a quick snapshot of what Social Blade is about:
SocialBlade offers a wide range of tools for finding influencers in your field. Search results can be deeply filtered based on relevant impacts and can be found using the query builder tool. The account’s creation date, geographic location, amount of views, and subscriber count are also displayed.
11. Open Influence
Open Influence’s CRM and software capabilities have won numerous honors. It is your one-stop shop for creating and managing campaigns, tracking influencers, and providing campaign performance analysis.
Here’s a quick snapshot of what Open Influence is about:
Open Influence’s artificial intelligence (AI) tool uses image recognition to identify photographs with descriptions, making them all searchable. For instance, the system can tell if a person is dancing, eating an ice cream cone, or driving a car. This feature alone makes Open Influence one of the top players in this field.
Once you’ve found your ideal influencer, the computer runs a look-alike search to uncover other accounts that resemble the persona in the image. The software has over 20 million recognized keywords indexed for interest-based searches and only indexes for active users, not audiences as a whole.
#Paid places a strong emphasis on choosing influencers whose ideals align with those of your brand. No matter what stage of the sales funnel you are targeting, #paid aids in structuring and organizing content production for creators.
Here’s a quick snapshot of how #Paid works:
One of #Paid’s special offerings is Whitelisted Ads. For use with sponsored Facebook and Instagram adverts, you can utilize them to add content to a whitelist. These advertisements may be distributed into feeds and timelines under the creator’s account when #paid, and Facebook Advertisements Manager are connected. Consumers perceive these postings as being more authentic because they are not coming from a brand account, even though they are still labeled as sponsored material.
High-performing influencers are now easier to locate with Aspire. This platform comes with the tools you need to build relationships with top-tier creators. Its influencer recommendation system finds creators similar to individuals with whom you’ve already established ties.
Here’s a quick snapshot of what Aspire is about:
For a more streamlined process, Aspire offers several methods for converting campaign materials into paid advertisements. Additionally, the tech stack includes social listening tools that let you keep track of brand discussions. Aspire offers three service categories, each with a one-year commitment and customized pricing.
The Benefit of Finding Influencers with Influencer Marketing Platforms
By using an influencer marketing platform, you can quickly search through thousands of potential influencers to find ones that match your criteria. You can also get detailed insights into each influencer’s performance and engagement levels, so you know exactly who will best represent your brand.
While it’s not as comprehensively effective as working directly with an influencer marketing agency, you can have confidence that you’re getting the most out of your investment in influencer marketing.