Top Music Producer Influencers

Social media has always been a place where creative people can share their talents. Whether it’s stand-up comedy, physical feats, art, or music, social media has given millions of people an outlet to share their work with the world.

For music, social media and music producer influencers have really changed the entire landscape. What was once controlled by music labels, the entire way that musicians and artists can find an audience has changed.

This drastic shift has led more musicians to create their own music from start to finish. This includes writing a song and then performing all of the production work themselves.

This means a musician today can’t just be a good songwriter. They also need the technical knowledge to produce a track using home studio equipment if they want to compete in the modern landscape.

This has given rise to the music producer influencer which first got their start during the EDM craze a few years ago. However, that has continued to all genres of music, and producer influencers cover a range of musical styles and techniques.

Below, we’ll cover what a music producer influencer is and also show you some of the most popular influencers in this space.

What Is A Music Producer Influencer?

This question may sound simple, but the answer does have a little nuance to it, especially if you’re not familiar with the industry.

Within social media, a music producer influencer is someone who provides music product news, tutorials, or feedback regarding creating and recording your own music.

They may not necessarily be “professional” musicians and instead gain fame mostly through their social media channels where they teach others.

However, many producer influencers do have substantial qualifications and music industry success. Some have even attended prestigious music schools and have worked with famous artists in the past.

This shows the diversity that can be found within the music influencer space and it also provides many partnership opportunities for brands looking to reach these audiences.

Music Producer Influencers And Their Audiences

Since music can be such a personal thing for artists, their relationship with their favorite influencers can be very powerful. Many young and aspiring musicians often find their direction through a producer influencer on social media.

It’s through that influencer that they learn many of the techniques that help them bring their musical ideas into reality. That creates a strong relationship and producer influencers and their recommendations can carry a lot of weight.

This makes them very powerful from both a marketing perspective and a branding angle. 

This power hasn’t gone unnoticed by the influencers themselves. As with many other influencers, producers are now creating their own brands and products and selling them directly to their audiences.

Which Brands Can Leverage Music Producer Influencers

Music producer influencers tend to work with brands within the music production industry. This includes software companies, subscription services, musical hardware manufacturers, and other similar brands.

Some larger influencers can work with brands outside of their niche. For example, certain lifestyle brands can find success in advertising through music influencers.

In general, it’s best to stay as close to the music production niche as possible to get the best ROI when partnering with a musical influencer.

The Top Music Producer Influencers

Below is a list of some of the most popular music producer influencers today. It’s a diverse list of producers from different backgrounds, genres, and styles to show how vibrant the space truly is.

Andrew Huang

Canadian-born Andrew Huang had difficulty finding work while studying music at York University. He turned that difficulty into what ended up being a highly successful influencer career in the music industry.

In a unique twist, Andrew started by auctioning off his music skills on eBay. He would take requests in any genre and then produce a full song based on the requests.

The results were highly successful and Andrew kept this strategy by taking song requests on other platforms and creating challenges based on various song production techniques.

His ability to quickly transform even the most ridiculous request into a catchy song helped him showcase his musical skills and start to build a name for himself on social media.

Primarily a YouTube influencer, he started his first channel way back in 2006. At first, it was a place to showcase his songs created during his popular challenges.

But soon he started posting his full releases, a few then went viral, fueling his growth.

One thing Andrew was always great at was finding new and unique ways to incorporate technology into his music. By mixing musical hardware and software with traditional instruments, he created an eclectic catalog of songs as well as a reputation for thinking outside the box.

This use of technology has continued as Andrew has founded several brands and has launched his own music tools.

The latest is a piece of software known as Transit 2, which helps other producers add effects to their music. He was heavily involved with the development of the project and his has garnered praise from many other established producers.

Andrew Huang shows that a music producer influencer doesn’t have to come from a successful music career. Through creative social media challenges along with musical talent, he was able to carve out his own niche and become a major player in the music production industry.

This has led to countless collaborations with brands such as American Express as well as musical collaborations.

In addition to his YouTube channels, Andrew also offers courses on music production and is involved with several musical startups.

Rick Beato

Rick Beato became an influencer through his previous successful work in the music industry.

Despite being known as a rock musician, he has a formal education in music. Obtaining a BA in classical bass as well as a Master’s in jazz guitar from the New England Conservatory of Music.

In the 1990s, Beato was a member of the band Billionaire which released two studio albums and was signed to Republic Records. From there, Beato worked with other artists in the music industry and became a songwriter with several hit songs to his credit.

A song he co-wrote titled Carolina reached number 1 on the Billboard country airplay charts, his highest-ranking song during his career.

When most people think of influencers with millions of views, they generally think of younger creators. Beato bucks that trend with his gray hair and older charm.

This fact wasn’t lost on Beato and when he launched his YouTube channel in 2015, he stated that nobody would want to watch an “old guy” talk about music.

But this shows the wide appeal of social media and his channel quickly grew. Today, he has over 4 million subscribers on YouTube.

Beato’s success as a musical influencer was due to the fact that he stayed true to his nature. He didn’t try to focus on trends or other musical genres he wasn’t familiar with.

His authenticity and bold teaching style earned him respect in the music influencer space.

His content ranges from tutorials to analyzing hit songs from today and from years past.

His successful YouTube channel earned him partnership deals with Gibson Guitars as well as allowing him to attract A-list musical guests for interviews.

Beato’s success shows that many of the top influencers carve out their own niche within a space by being authentic and delivering content to audiences that makes them unique.

Austin Hull of Make Pop Music

Austin of Make Pop Music turned his love of music and production into a successful career. Starting out as a local musician, he began helping other local bands produce their own songs.

Although he just did it for fun, he noticed more and more people offering to pay money for his production services. This started him on the path towards becoming a professional music producer and later a music influencer.

During this time, he noticed there were no available online resources for people who wanted to start producing their own music. So in 2014, he started a Facebook group for people to meet and share ideas.

Austin also helped people and answered questions for free on the page. After the reception the Facebook page had, he started his YouTube channel called Make Pop Music.

By this time, Hull had already produced hundreds of professional tracks for various clients. He brought that experience to Make Pop Music with free tutorials for aspiring musicians looking to make modern pop tracks with commercial quality.

While Hull does do some paid partnerships with brands in the music production industry, he also sells his own brand of products along with a course on how to manage your own online music production business.

Make Pop Music is similar to the other examples in this list and shows that many successful music producer influencers found a gap in the current market. 

They focused on addressing that gap with meaningful content and the results came soon after.

It’s that type of authenticity that has helped Make Pop Music and it’s a hallmark of many of the most successful music influencers.

Nick Mira

Nick Mira’s rise to musical influence was a perfect distillation of how the music industry was changing due to social media.

Mira specializes in hip-hop beats which he began selling as a teenager. His prolific output and melodic beats helped him quickly make a name for himself in the early days of music producers finding success online.

He co-founded the music collective known as Internet Money which went on to produce the hit song “Lemonade”.

He’s worked with artists ranging from Juice WRLD to Machine Gun Kelly and many others over the past few years.

Today, Mira still posts nearly daily videos of his short production sessions on YouTube and other platforms. He has always used a very authentic style and never puts on a persona or tries to go viral in any way. This is partially why he attracted so many fans and followers.

Somewhat controversially, Mira is sometimes credited with the “type beat” phenomenon in modern music. This is when amateur producers create a song that’s very similar to a popular commercial style with the hopes of gaining attention.

Mira is a perfect example of how music has changed due to both social media and the power that a single influencer can have over an entire industry or genre of music.

Mira mostly ignored the traditional route to musical success and his track record shows that by leveraging social media and influencer status, you can have incredible success and build a loyal audience in the millions.

Chart Topping Music Producers Who Became Music Influencers

There’s been an interesting shift in music due to the power of influencers. Music producers with Grammy awards and Platinum records have transitioned into being music producer influencers.

As fans of music, some people may not be aware that the creators of the biggest songs over the past decade now livestream on platforms such as Twitch or YouTube.

Below, we’ll take a look at some of the big players who started this phenomenon and changed the music production influencer landscape.

Timbaland

The Timbaland sound is unmistakable for anyone who was a kid in the early 2000s. Timbaland produced hit songs for artists such as Justin Timberlake, Nelly Furtado, and OneRepublic.

But that’s just a small sampling of the artists he worked with and his unique sound is easy to hear across an entire decade of music from that era.

Today, Timbaland still produces music but he has leaned heavily into social media where he is one of the most watched musical influencers.

From his studio, Timbaland streams live production sessions on YouTube, Twitch, and TikTok.

He also has created several challenges and events central to his social media growth.

One of his most popular webcast series was Verzuz, which he created with fellow producer Swizz Beatz. The web series featured competing artists comparing their discography and accomplishments in a type of “battle” format.

Similarly, Timbaland often critiques music created by fans during live streams. This helps to fuel engagement and has been central to his rise as an influencer in addition to his music career.

Kenny Beats

Kenneth Blume III, more commonly known as Kenny Beats is a hip hop producer turned music influencer.

Kenny had huge success behind the scenes as a producer and decided to jump on social media to share his sessions.

What really allowed him to gain a following was his early technique of creating a beat live during his stream and then having an artist create an impromptu rap over it.

At first, many of the rappers were well-known artists and friends of Kenny. But later he had fans and others participate, increasing the engagement and sense of community.

Kenny also runs D.O.T.S which is a brand that helps artists identify themselves and find a place in a crowded marketplace.

Overall, Kenny Beats is a great example of how someone can go from behind the scenes to a prominent influencer by simply sharing their wealth of knowledge and building authentic relationships with aspiring amateurs in their field.

The Rise Of The Female Music Producer Influencer

Within music, many of the top stars today are female. From Taylor Swift to Cardi B and Charli XCX, women often dominate the charts.

But behind the scenes, it can be a different story and when it comes to producers, women only make up 2% to 5% of the total number of credited music across all genres.

However, a new generation of female music producer influencers is changing that, and they are bringing their skills and knowledge to women looking to enter the music industry as producers.

PLV Music

Aurelie Couble is a French EDM music producer who currently lives in Canada. 

She has brought her musical production journey to YouTube and other platforms where she shares her progress as a producer and also offers technical tutorials on music production.

In a recent interview, she was asked about female producers in the EDM genre.

“I can definitely see it changing at the moment! People are way more open to it and seem to actually be happy when discovering a woman in the EDM scene! After that, I think it’s up to us to show up and show what we can do, that yes we do have our place in this industry like anyone else.”

PLV’s approachable style and honest take on her own ups and downs helped her build an authentic relationship with her audience.

Besides her music production, she promotes her own learning courses to help those who want to take their production further.

She’s a perfect example of the new generation of female music producer influencers who are changing the landscape of music production and what is possible within the space.

SEIDS

Sabrina Seidman (SEIDS) is a singer, songwriter, producer, and influencer.

After graduating from Berkeley in 2012, Sabrina set out to make her name in the music industry. By her own words, it wasn’t easy for her to her find her place, but social media was key to her finding success.

By focusing on instructional content geared toward users of Logic Pro, an Apple software product for producing music, she found an audience.

Her instructional content helped her land brand deals with some of the biggest names in music production. This includes Senheiser, Izotope, and Brandlab.

Sabrina also helps other female producers by sharing her entrepreneurial knowledge. Her talks on branding, authenticity, and digital marketing are key to rounding out her successful solo music career.

Bad Snacks

Many modern producers learned music on computers, but Bad Snacks (Jesse Hanson) took the traditional route. She started playing the violin at age 3 and was a serious classical student of the instrument for over 15 years.

Despite the immense training and talent she had, it was difficult to find her place in the music business.

During her journey, she became entrenched in the L.A. beat scene and would work hours a day producing beats and songwriting.

On a whim, she decided to share some of her experiences on a YouTube channel. She was surprised by the overwhelming reaction and interest. This caused her to lean more heavenly into that side of her career and the rest is history.

Due to her popularity at the time, Google offered her an opportunity to create a track for the YouTube Audio Library and she’s been a professional music producer and teacher ever since.

Despite her rapid growth and focus on EDM music, she hasn’t given up her roots in classical violin. Many of her songs use the violin and it has helped shape her unique sound that combines modern elements with classical training.

She’s performed all around the world and is considered an expert with Ableton Live, a software production suite used by professional producers.

Bad Snacks is a perfect example of how despite there being a relatively small number of female music producers, there is a gap in the market where women can make a huge impact.

By simply putting her experiences (and struggles) on YouTube, she found an almost immediate audience drawn to her unique style and background.

It’s proof that the future looks bright for female music producers and influencers like Bad Snacks are helping to blaze the trail.

Finding And Working With Music Producer Influencers

We’ve covered a few of the top music producer influencers as well as some that are still making a name for themselves.

However, there are countless musical producer influencers that range from nano and micro all the way up to mega influencers.

For brands who want to partner with these influencers, they have a lot of choices.

One interesting aspect of the music production niche is that regardless of musical genre, producers generally use the same products and services.

This means you can find a highly targeted audience with producers who create music in many different musical genres.

It also means you can find success with micro influencers to help manage your influencer marketing budget yet still reach highly targeted audiences.

Influencer Platforms

One option to find music producer influencers is through online influencer platforms such as collabstr. Although, these platforms can be hit or miss as music producer influencers are a tight niche, and many options displayed on influencer platforms are not completely related.

However, it’s still a good starting point and if you already use one of these services, there’s no harm in performing a quick search to see what is available.

Hashtag Searches

Music production is a tight enough niche that you can quickly find influencers through hashtag searches on various platforms. Unlike more general niches like beauty or fashion, music producers of all sizes will generally come up when searching for producer-related hashtags.

This can be a great way to start building out your list and doing research on individual influencers.

Use An Influencer Marketing Agency

An influencer marketing agency can help your brand connect with influencers who can deliver to the audience you’re looking for. They can also fully vet each influencer and create a campaign that delivers on the goals you have set.

Some brands choose to do their own influencer marketing, but in many cases, using an agency can help you achieve a higher ROI by leveraging their experience and existing relationships.

Music Producer Influencers And What The Future Holds

As we move toward 2025, the world of music production influencers is changing for the better. A far more diverse group of young talent is making waves and attracting new audiences who may have previously felt left out.

It’s an exciting time and the evolving nature of music producer influencers helps illustrate the power that social media has to bring creativity and artistry to audiences around the world.