The HireInfluence team recruited a celebrity influencer to hold in-booth demonstrations that brought in high-impact content that not only connected with show attendees but resonated with her millions of followers on social media.

The celebrity influencer took the audience on a journey from announcing the Community Coffee collaboration to showcasing teasers, behind-the-scenes (BTS) footage, video demonstrations from the event, as well as highly stylized product shots. This story-teling collaboration ensured maximum coverage and engagement both on and offline.

The influencer held 6 one-hour demonstrations at Community Coffee’s booth over the course of the show. Three focused products (Iced Coffee, Iced Tea, and Sweet Lemonade) were used to demo proper food styling techniques, photography and editing tricks for trade show goers. To create social media buzz at the event, all content was syndicated to Twitter with the official hashtag, which showcased real-time content.