An influencer marketing agency that sources creators based on benchmark metrics - following an extensive, manual selection and validation process that extends beyond the parameters of popular databases.
White Glove Campaign Execution
Fully engaged from Day 1 to deliver a seamless experience between creators and clients throughout the duration of each project. An influencer marketing agency committed to serving as a direct extension of your brand.
Innovative Award-Winning Strategies
Designing trend-worthy concepts that help audiences discover brands, while building emotional connections that drive consumer behavior. Think of us as an influencer marketing agency with an experiential attitude.
Best-in-Class Performance Reporting
An influencer marketing agency with a true love for all things data. Our project analytics are designed around client objectives, delivering the insight that matters most - including EMV, Sentiment and Conversion Tracking.
“This is very impressive. We are very happy with how everything netted out and we really appreciate your partnership throughout.”
Southwest Airlines
“Really great influencer marketing results. We’re working on educating the organization and I think these results tell a strong story.”
Community Coffee
“Not exaggerating when I say the best account lead for an influencer marketing campaign – and trust me, I've worked with quite a few.”
Payless Shoes
“We are definitely pleased with the influencer marketing results. Thanks so much for your hard work on this!”
Entertainment Weekly
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Leading influencer agency news, research, topics, discussions, and insider tips all in one place. Based on the latest industry research and real-time agency campaign expertise, this is your single best source for cohesive, potent influencer content.
HireInfluence: Influencer marketing Agency USA
Award-winning influencer marketing agency, serving the world’s most established brands since 2011. Specializing in full-service, influencer campaigns.
HireInfluence is an influencer marketing agency that was founded in 2011. HireInfluence is the first influencer marketing agency to enter the influencer industry to facilitate brand and influencer relationships. HireInfluence provides influencer marketing services globally and has locations in New York City, Houston, and Los Angeles.
HireInfluence provides the following services:
Influencer Sourcing: Some influencer talent agencies have a network of influencers at their disposal, while others seek them out on a case-to-case basis, but the principle stays the same – they’ll choose the most suitable content creators on behalf of your brand. You need to be very careful with who you choose to work with these Influencers. Relationships take years to develop in order to get you the best brand exposure through social media platforms
Influencer Contract Negotiation: HireInfluence works with influencers from platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, and more. With influencer contract negotiation, rates are defined upfront before the activation of an influencer marketing campaign or service.
Influencer Strategy Development: HireInfluence addresses brand objectives and develops a unique white-glove influencer campaign strategy to ensure the maximum target audience and engagement is reached on social media.
Influencer Campaign Marketing Management: HireInfluence manages marketing campaigns from start to finish, including running influencer ad campaigns, approving influencer posts, and tracking all campaign analytics.
Influencer Marketing Reporting: Once the marketing campaign is completed, HireInfluence, a marketing agency specializing in word-of-mouth, will provide a detailed analytics report outlining the results of the brand engagement.
HireInfluence Locations:
Houston, TX
Los Angeles, CA
New York, NY
Amsterdam, NL
Chicago, IL
Social Media Marketing Campaign Performance Indicators Used By HireInfluence:
Influencer Product Placement: Influencers are requested to include the brand logo, products, or service into their social media or blog posts.This is integral for a successful influencer marketing agency campaign.
Hashtag Influencer Marketing Campaigns: Influencers create content around a social media hashtag or central theme and ask their followings to share or follow the hashtag in their social media posts.
Contests And Giveaways Promoted by Influencers: Giveaways and contests inspire user engagement by the social media influencers. This results in more brand awareness through viral marketing.
Creative Influencer Campaigns: HireInfluence also uses the “Influencer Freedom Campaign” strategy which allows influencers to express their creativity through authentic content while conveying the brand’s message.
HireInfluence: Influencer Marketing Agency
Company
HireInfluence
Services
Influencer marketing agency
Founded
2011
Locations
United States, Los Angeles, New York City, Amsterdam
What is Social Media Marketing?
Social media marketing is the use of social media platforms to build a company’s brand, increase awareness and sales, and drive website traffic. Brands can connect directly with their target audiences and reach new audiences in authentic ways. Social media platforms have built-in data analytics tools to track the success of campaigns and identify areas for improvement.
What Is an Endorsement in Influencer Marketing?
Similar to a celebrity endorsement, a brand endorsement is a public statement that an influencer makes in support of a brand, product, or service. This may be a social media post, written statement, verbal statement, or content. The influencer attaches their name recognition and personal brand equity to the endorsed brand, product, or service.
What Is Online Influencer Marketing?
Online influencer marketing is a type of social media marketing that uses endorsements, product mentions, reviews, or collaborations from influencers to help a brand reach its marketing goals. Influencers have built a reputation for knowledge and expertise in an industry or niche, which they extend to the brand they promote with their content or endorsement.
What Is Social Influence?
Social influence is the intentional or unintentional effort to change another person’s beliefs, attitudes, or behavior. It may also refer to the process by which an individual’s attitudes, beliefs, or behaviors are modified to meet the demands of a social group or perceived authority. Social influence marketing provides a space for consumers to influence each other during the purchase process.
What Are the Applications of Influencer Marketing?
Broadly defined, influencer marketing involves a brand collaborating with an online influencer to market itself, its products, or its services. Influencer marketing has several applications, including:
Finding reach and attracting an audience
Product research and feedback
Social proof
Content marketing
Site authority and SEO
Strategic leverage
Authentic advocacy
What Rules Does Facebook, Instagram, and YouTube Have for Branded Content?
Each platform has its own rules for branded content.
Facebook
Facebook defines branded content as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value, such as monetary payment or free gifts. Branded content may only be posted with the use of the branded content tool, and creators must use the branded content tool to tag the featured third-party product, brand, or business partner with their prior permission.[1]
Branded content may only be posted on Facebook Pages, Groups, and profiles and Instagram accounts with access to the branded content tool. Creators cannot accept anything of value to post content that does not feature themselves or that they were not involved in creating.
Creators must also comply with all applicable laws and regulations, including providing necessary disclosures to the audience.
Instagram
Instagram defines branded content as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value. The policies require that anyone, no matter if they are a creator, business, or personal account, to tag business partners in branded content posts when there’s an exchange of value between a creator or publisher and a business partner.[2]
YouTube
YouTube allows creators to include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in videos, but they must select the paid promotion box in the video details.[3]
All paid promotions must follow YouTube’s Ad Policies and Community Guidelines. Both the brand and the creator are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in content.
Even if a social platform doesn’t have specific rules regarding content, all creators must adhere to the Federal Trade Commission’s guidelines for disclosures.[4]
List of Influencer marketing Advertising agencies:
1. HireInfluence
HireInfluence agency was founded in 2011, being the first influencer marketing agency in the world. This agency has run campaigns for some of the world’s most prominent brands including Microsoft, eBay, Oreo, Cosmopolitan, DC Comics, Vanity Fair, and many more. HireInfluence is also disambiguated with Instagram influencer marketing agency, given the thousands of Instagram influencers in association.
2. NoGood
NoGood has been in the marketing industry for several years and designs customized influencer campaigns similar to HireInfluence. NoGood specializes in helping startups grow through influencer services.
3. The Influencer Marketing Factory
Specializes in marketing services for the music, app, and eCommerce industries, as well as other services.
4. IMA Agency
Formerly known as Fashiolista Agency, IMA has an in-house team of experts that work to understand brand objectives and goals.
5. Fanbytes
Based in the U.K., this platform targets the Gen Z audience (13-25-year-olds) on popular social media platforms such as Snapchat, TikTok, Instagram, and YouTube.
6. Viral Nation
Based in New York and Toronto, this agency has been in the influencer industry for a long time. Viral Nation helps brands become viral on social media and work with top influencers to enhance experiential marketing results.
7. Carusele
Platform agency that provides full service with a talented in-house team. Carusele has high standards and works with different influencer marketing models to achieve maximum results for clients.
8. Clever
A world-class agency that handles campaigns from start to finish. Their approach focuses on micro-influencers and storytelling to help smaller brands grow.
9. Mostly Sunny
Through the use of AI marketing, Mostly Sunny finds influencers, unlike other agencies. Successful campaigns include brands such as American Express and Hollywood Bowl.
10. Amra & Elma
Founded by two sisters, this woman-led company provides digital marketing services, including influencer marketing.
11. Runway Influence
Based in Los Angeles, this influencer agency has connections with top influencers and brand ambassadors. Brands such as Adidas, Lexus, and Google have worked with this agency.
12. Kairos Media
A platform that specializes in software-as-a-service, CPG, and eCommerce industries. With incredible storytellers and social experts, Kairos is able to elevate brands through digital media marketing and measuring success through its proprietary analytics software.
13. Upfluence
This influencer marketing platform allows brands to find creators and nurture relationships directly with the influencer. It allows brands to tell a better brand story and drive more revenue from influencers.
14. HelloSociety
Based in Santa Monica, CA, HelloSociety is a social media marketing company that helps connect brands with influencers and is owned by The New York Times Company.
15. INF Influencer Agency
This talent agency focuses on finding the correct social media talent that can connect with a brand and increase revenue. This agency works with the beauty, fashion, lifestyle, and parenting spaces.
16. Vampped
Based in Los Angeles, this agency provides video production services to the travel industry and works with travel influencers to inspire consumers to expand their horizons.
17. Ignite Social Media
Founded in 2007 as a social media company, Ignite provides social media marketing services and manages social media marketing campaigns for top brands.
18. Go Fish Digital
A digital marketing agency that helps brands grow not through just influencer marketing, but SEO as well. With renowned experts such as Bill Slawski on the team, this agency takes a holistic approach to increase brand awareness.
19. Influencer Marketing Hub
IMH is not an influencer marketing agency per se, but it does provide an aggregate of agencies and the different services they offer.
Table index of influencer marketing agencies
Agency
Founded
HireInfluence
2011
NoGood
2017
The Influencer Marketing Factory
2018
IMA Agency
2012
Fanbytes
2014
Viral Nation
2014
Carusele
2015
Clever
2009
Mostly Sunny
2013
Amra & Elma
2016
Runway Influence
2017
Kairos Media
2015
Upfluence
2013
HelloSociety
2012
INF Influencer Agency
2014
Vampped
2014
Ignite Social Media
2007
Go Fish Digital
2005
Frequently Asked Questions
1. What are influencers in marketing?
Influencers are content creators on social media platforms who have attracted a large or influential audience and are leveraging their audience to promote marketing materials for brands.
2. What is the difference between an influencer marketing agency and an Instagram influencer marketing agency?
The difference between an influencer marketing agency and an Instagram influencer marketing agency is that an influencer marketing agency works with all popular social media platforms, whereas an Instagram influencer marketing agency only works with Instagram.
