Nonfungible tokens (NFTs) are growing fast. Revenue is expected to reach $1,601.00m in 2023. By 2027, it’s projected to grow 18.55% for a total of $3,162.00m.
Table of Contents
- What Is NFT Marketing?
- Snoop Dogg
- Kode Abdo
- Mark Cuban
- Gary Vaynerchuk
- NFT Times
- The Bitcoin Express
- Devin Finzer
- Kevin Rose
- NFT Influencers for Brand Partnerships
Along with that, influencer marketing for NFTs and blockchain is booming. There are numerous influencers offering advice, trends, and emerging projects, including new NFT launches from brands.
What Is NFT Marketing?
Like any other product, NFTs are sold based on promotion. But with NFTs, generating buzz and attracting audiences is essential to standing out in a saturated market. NFTs are like any other collectible, so they only have value if they’re sought after.
Influencers can play a vital role in hyping new NFT projects. These social media influencers have audiences on Twitter, Instagram, TikTok, Discord, and more, providing an eager audience to hear about little-known upcoming NFT launches and discover the next Bored Ape Yacht Club.
Snoop Dogg is a music legend and household name. He’s gotten into the NFT space with his first NFT, The Journey with the Dogg, and promptly released more NFTs like Snoop Doge coins and Deez Nuts. Snoop also owns a crypto world on The Sandbox, which is known as the “Snoopverse.” Users who purchase his “Snoopverse Early Access Pass” can experience the Snoopverse before anyone else.
Kode Abdo, also known as Bosslogic, is a digital artist who sells his artwork after minting it into an asset. Some of his work includes the official poster for Avengers: Endgame. He launched his own personal art collection, Genesis, in 2021. He’s sold 2,042 artworks at a value of over $5 billion.
Mark Cuban, prominent businessman and owner of the NBA’s Dallas Mavericks, is an NFT influencer with a huge audience on his social media accounts. He’s produced his own digital art for his team. The players are issued their profile pictures as digital art, known as “The Mavs.” For each game, 2,000 digital assets are minted and rewarded to fans.
CEO of Vaynermedia and one of the leading Twitter influencers, Gary Vaynerchuk gained attention in 2017 when he promoted the Cryptopunks art collection and sold them to celebrities like Logan Paul and Mr. Beast. Aside from promoting the hottest NFTs, he also created his own assets by the name of the VeeFriends. His own art doodle, Empathetic Elephant, sold for $412,500.
Pranksy is a pseudonym for the popular NFT investor with the most extensive collection of non-fungible tokens on the Ethereum blockchain. He’s invested in Noob, Stoner Cats, Cryptokitties, Hashdemons, and Art Blocks. He had a humble start with a $600 investment, but his net worth is now around $1 billion. Along with crypto, he is the owner and co-founder of NFT Boxes, a venture that combines high-quality NFT collectibles in a single bundle for 0.65 ETH.
EllioTrades is a social media influencer, crypto trader, and YouTuber in the crypto industry. He shares a wide range of crypto- and NFT-related content, including trading strategies, play-to-earn games, and investing advice, leading to a diverse audience of users.
Murat Pak, also known as Pak, is a digital artist, programmer, and asset investor. He introduced an internet Bot called Archillect that gained 2.9 million followers, which is designed as a mood board with posts and images. His first work, Cloud Monument Dark, was released in 2020 on SuperRare. His most famous NFT work, The Merge, earned $91.8 million in 2021.
Farokh Sarmad is the CEO of Goodlife Media Communications and one of the youngest social media crypto influencers. After participating in the NFT rooms on Clubhouse, he collaborated with the app to host rooms with over 6,000 people listening at one time. He then rose to fame, growing to social media accounts with audiences of almost 50 million.
gmoney.eth is an NFT influencer who has amassed his own online collection of NFTs that he purchased for 140 Ethereum, which is around $1,700 USD. On his social accounts, he shares information about his own experience purchasing NFTs and insights into the industry.
NFT Times has accounts on several social media accounts, but it’s mostly active on YouTube and creates content to help others in the NFT space. Some of the examples of topics NFT Times covers include ‘How to Make Your NFTs More Desirable” and “How to Promote NFT Art Using Twitter.”
OhhShiny is a another NFT influencer with a mission to make decentralized finance (DeFi) more accessible. The profile photo is also an NFT. OhhShiny shares a lot of information about the NFT industry, especially for beginners.
i1mmy.eth is an influencer and entrepreneur within the NFT industry. He’s created a range of businesses, including an NFT Q&A product to an NFT marketplace for people to buy and sell NFTs. He’s a collector himself as well.
The Bitcoin Express
The Bitcoin Express has a prominent online presence, including YouTube, TikTok, and Twitter. The account is primarily active on YouTube and shares a lot of different types of content related to NFTs, including reviews of crypto companies.
Punk6529 is an anonymous NFT influencer with a large Twitter following and a wide collection of NFTs from CryptoPunks, Rare Pepes, Bored Ape Yacht Club, Autoglyphs, Art Blocks, and more. Punks6529 is currently working to create an open Metaverse.
artchick.eth is an NFT influencer and collector that promotes and buys NFTs to sell to followers. In same cases, she even gives her NFTs away in contests and giveaways, which is an opportunity for brands to generate a lot of awareness.
Devin Finzer is the founder of OpenSea, the largest NFT marketplace in existence. Most of the other influencers here have OpenSea profiles to buy or sell NFTs, in fact. But Devin Finzer is extremely knowledgeable about the NFT industry and offers a lot of valuable content for people looking to get into the action.
RyanNcrypto is a prominent NFT influencer who shares insights into his successful investments in crypto and NFTs. He offers tips and guidance to his audience to help them achieve success with crypto investments and often engages with brands through collaborations and contests.
ColeThereum is an NFT influencer that’s primarily active on Twitter. He uses his platform as a journal for his NFT and crypto trades. His bio also features some of the NFTs he owns. One of the reasons he’s so popular with audiences is that he’s transparent about his NFT experience, which is valuable to beginner investors.
Dikasso is an NFT artist and collector who showcases his collection on his Twitter bio. He’s created his own NFT collection, “Orangutang Gang,” and makes NFT illustrations of animal feet pictures to build up his portfolio.
Kevin Rose is a mega-influencer in the NFT space and boasts over a million and a half followers. His Twitter profile is an NFT photo, he’s the founder of the exclusive NFT community Proof, and he created the Moonbirds NFTs.
DCinvestor is active on Twitter, like most NFT influencers. He’s also active on Reddit and shares his opinions on cryptocurrency investing and NFT trading. Along with advice on investing and popular projects, he also shares updates on the changing landscape of the crypto industry and legislation.
DeeZe, the creator behind the DeezeFi Twitter account, is the director of Fractional.art, a platform to buy, sell, and mint NFTs. The influencer hosts Twitter spaces about NFTs, trends, and pricing, as well as related insights. Photographers and artists often join DeeZe to share informative content with the audience.
Beanie is an influencer and successful entrepreneur who created multiple startups in the space, including the Pixel Vault, Punks Comic, and Meta Hero. Besides trading in NFTs, Beanie provides his followers with information on the crypto world. He also invests in token-related companies. One of his investments, Cool Cats, is currently worth much more than his initial investment of 100 ETH.
RealMissNFT is a digital art enthusiast and NFT influencer who educates her audience about crypto and NFTs. Besides investing in digital assets on her own, she’s a regular contributor to NFT Plaza. Her crypto project, Metanatics, allows users to collect Metaverse collectibles of avatars and experience Web3 on platforms like Decentraland and Sandbox.
NFT Influencers for Brand Partnerships
NFT projects need a lot of marketing and buzz to get attention, boost their value, and get collectors interested in their potential. These NFT influencers are a vital part of the process, and with their large audiences and clout, they can turn an unknown NFT project into the next must-have digital collectible.