YouTube Influencer Marketing Agency YouTube campaigns, built to be watched.
An award-winning agency serving the world’s most respected brands since 2011. We plan and run fully managed YouTube creator campaigns, from integrations and dedicated videos to Shorts, usage rights and reporting.
The work
From study vlogs to learning to ride: YouTube programs for Grammarly, Honda, Evernote and Gatorade.
Chapter 0133.1MVideo views across a six-month programGrammarly
Six-month creator program · YouTube, TikTok, InstagramGrammarly wanted to be essential for students and professionals. We recruited 133 creators across education, tech, vlogs and lifestyle and timed content to back-to-school, midterms and finals. Creators showed ToneAI and Auto Citation in real use and sent viewers to download Grammarly and upgrade to Premium.
Chapter 022.5M+Impressions for #BetterOnAHondaHonda Powersports
#BetterOnAHonda · YouTube and InstagramHonda Powersports wanted to change how millennials see motorcycle ownership. Two creators documented learning to ride, from the riding course to choosing their Honda, in long-form YouTube and IGTV videos, then kept audiences engaged with follow-up Instagram content. Viewers recognized the exact Honda models in the comments.
Chapter 03339.7KEngagements from 10 creatorsEvernote
#DoMoreWithEvernote · YouTube and InstagramEvernote wanted to show it does far more than take notes. We onboarded 10 business and young-professional creators on YouTube and Instagram, matched to 25 to 34-year-olds interested in business, careers, finance and lifestyle. Screen recordings, how-tos and their own projects showed Evernote at work, and creators pointed viewers to Evernote Professional.
Chapter 04Gatorade
Sports Science Institute · YouTube web seriesWhen a Gatorade Sports Science Institute web series needed very specific on-air talent, Gatorade trusted HireInfluence to cast it. Two creators narrated a video debunking myths about sugar and athletes’ dietary needs, joined production calls the week before, and flew to Tampa for a two-day shoot, sharing behind-the-scenes content with their fans.
“Kristen and Danielle were absolutely fantastic to work with. Their talent, professionalism and great attitudes helped this project run smoothly.”
Eric Wong, FanTail Entertainment · Gatorade web series production
- Integrations
- Dedicated videos
- YouTube Shorts
- Product demos
- Usage rights
- Paid amplification
YouTube creators from Grammarly’s 6-month program.
The program brought together 133 creators across YouTube, TikTok and Instagram. On YouTube, education, tech, vlog and lifestyle channels showed Grammarly in real use.
YouTube programs, de-risked
- 01 · Cast
Fit-first casting
Channels selected for audience fit and category relevance, never on subscriber count alone.
- 02 · Contract
Rights up front
Usage rights, deliverables and timelines agreed in every creator contract before production.
- 03 · Review
QA before launch
Every video clears creative oversight, compliance and brand safety QA before it goes live.
- 04 · Report
KPI-led reporting
Views, clicks and conversions reported against objectives, with executive-ready recaps.
Integrations, dedicated videos and Shorts
IntegrationIntegrations
Placement, timing and links negotiated up front, with usage rights so the segment can also run as paid media.
Dedicated videoDedicated videos
Creators cast for category authority and briefed on your proof points, with every video approved before it goes live.
YouTube Shorts
Planned alongside long-form from the same creators and rights, adding reach and frequency between releases.
Formats can be combined in one program. Many Grammarly creators posted several times, each time highlighting a different feature at a different moment. New to BrandConnect? Read our YouTube BrandConnect guide.
What we handle on YouTube
There are no canned packages. Every campaign is 100% custom built around your KPIs, objectives, audience and budget.
Plan your campaign
- 01
Strategy and format mix
Objectives and KPI alignment first, then the right mix of integrations, dedicated videos and Shorts, with creative concepts that go deeper than trends.
- 02
Creator casting
No fixed roster and no database pulls. Every YouTube creator is hand-selected across every tier for brand fit, audience quality and campaign potential.
- 03
Negotiation and usage rights
Rates, deliverables, timelines and usage rights negotiated with every creator, so the videos you pay for can keep working beyond the original upload.
- 04
Oversight and compliance
Content briefs, creative oversight, FTC compliance and brand safety QA on every video before it goes live, managed in-house from kickoff to wrap.
- 05
Paid amplification
Our in-house media team runs creator content as ads with precision targeting, retargeting and optimization, alongside your internal or agency media teams.
- 06
Enterprise intelligence
Full-funnel attribution, qualitative sentiment analysis, pixel-based tracking and lift, plus next-step consultation that shapes the next phase of your program.
How every creator is vetted before you see them
Every creator is hand-selected by a senior team and engaged directly before presentation. By the time a shortlist reaches you, each creator is pre-qualified with confirmed interest and availability, aligned with budget, deliverables and timelines, cleared of exclusivity conflicts and negotiated at market-optimized rates.
- Content sensitivity analysis: profanity, religion, politics and brand safety
- Engagement quality and consistency
- Audience demographics and geographic alignment
- Competitive conflicts and recent partnerships
- Audience interests and behavioral patterns
- Fraud detection for inflated metrics, fake followers and inorganic engagement
1-100 authenticity metric
AQS measures the true quality and authenticity of an audience relative to peers in the same tier.
- Engagement rateDepth and consistency of audience interaction
- Audience qualityPercentage of real, relevant followers
- Growth patternsDetection of irregular or artificial growth
- Engagement authenticityInteractions from real users, not pods or incentivized activity
Supported by HypeAuditor and CreatorIQ
In their words
“The influencers, content development and asset performance have exceeded our standards, and we hope to continue our partnership in the future.”
Fekkai
“We are very pleased with the influencer marketing results of this project. Thanks so much for your hard work on this!”
Entertainment Weekly · American Crime
“This has been a solid campaign and one we can all be proud of. We really appreciate the way your team rallied and put in the extra work to deliver.”
VIZIO · #CollegeSmarts
From casting to clear results
Strategic curation and casting
- Objectives and KPI alignment
- Narrative architecture
- Unbiased talent identification
- Vetting and audience health checks
White-glove activation
- Negotiation and rights management
- Creative oversight and compliance
- Brand safety quality assurance
- Real-time calibration
Enterprise intelligence
- Full-funnel attribution
- Qualitative sentiment analysis
- Pixel-based tracking and lift
- Next-step consultation
No outsourcing. No guesswork. Just clear results.
Reporting that proves what worked, and why
Core metrics
- Engagement and views
- Clicks and conversions
- Creator and channel performance
- Reach and impressions
Strategic analysis
- Audience quality
- Creative learnings
- Competitive benchmarks
- Full-funnel attribution
Deliverables
- KPI dashboards
- White-labeled wrap reports
- Executive-ready recaps
- Sizzle reels (budget dependent)
Reporting is supported by industry platforms including CreatorIQ, HypeAuditor, Segmetrics and Hanover Research.
What sets us apart.
- Solely dedicated to influencer marketing since 2011.
- Official TikTok Agency Partner.
- Fully customized approach to each client’s initiative.
- A true hands-on, white-glove campaign experience.
- Not confined to restricted influencer databases.
- No owned talent forced onto clients or campaigns.
- Best-in-class campaign analytics and data presentations.
- White-label process available for approved agencies.
- All-inclusive pricing structure with flexible payments.
Recent recognition
Best Influencer Marketing AgencyMUSE Awards, 2025
Best Influencer Marketing PartnershipDigiday Media Awards, 2025
Digital Marketing Agency of the YearU.S. Agency Awards, 2025
Best Influencer Marketing CampaignVega Digital Awards, 2025
Best Influencer Marketing CampaignNY Digital Awards, 2025
Top 10 Global Marketing Agency50 Pros Awards, 2025
Questions to ask a YouTube influencer marketing agency
What is the minimum budget for a YouTube influencer campaign?
Due to current campaign demand, HireInfluence has a minimum project budget of $100,000 USD.
What’s included in a HireInfluence YouTube campaign?
Every full-service campaign includes creative strategy, influencer curation, validation, negotiation, presentation and contracting, talent costs, payment processing and tax requirements, FTC compliance, content auditing, deliverable management, allowlisting and paid media, a performance tracking dashboard, customized analytics and agency fees.
How do you find and vet YouTube creators?
We do not operate from a fixed roster. Every creator is hand-selected by a senior team for your campaign, reviewed for brand safety, engagement quality, audience fit and competitive conflicts, checked for fraud, and scored on Audience Quality Score before being presented.
Should we use integrations, dedicated videos or Shorts?
The mix is set in strategy against your KPIs and budget: integrations for reach inside programming audiences already watch, dedicated videos where a product needs proof, and Shorts for frequency between long-form releases. Formats can be combined in one program.
Can we use creator videos in our own ads?
Yes, when usage rights are negotiated into the creator agreement, which we handle for you. Our in-house media team can run creator content as paid ads with precision audience targeting, retargeting and performance optimization, and can collaborate with your internal or agency media teams.
How do you measure YouTube campaign results?
Reporting is tied to your KPIs, not vanity metrics: video views and engagement, clicks and conversions, creator and channel performance, audience quality, creative learnings and full-funnel attribution, delivered through KPI dashboards and executive-ready recaps.
What happens after we submit a brief?
We start with a short project exploration call and brand briefing. Our proposal then typically represents 50+ hours of strategic work, including creative concepts, paid media recommendations, deliverables, timelines, talent examples and an overall campaign approach built around your budget.
Do you run campaigns on other platforms?
Yes. We run campaigns across YouTube, Instagram, TikTok and X, and HireInfluence is an Official TikTok Agency Partner. Grammarly’s program ran across YouTube, TikTok and Instagram at once. See Instagram influencer marketing, TikTok influencer marketing or browse all of our work.
Brief your next YouTube campaign.
Share your objectives, audience, budget and timing through our campaign brief.
Start your campaign brief