Influencer Agency Guides

Amazon affiliates vs. Amazon influencer program

Mar 2, 2023 | By Chris Jacks

How Brands & Content Creators Can Leverage the Online Shopping Giant

Amazon has leveraged its position as the largest global online retailer by offering payouts for bloggers, personal websites, and social media influencers that promote Amazon products.

Now, e-commerce brands are leveraging these programs as another way to generate revenue and catalyze brand expansion, and influencers are applying in droves as a way to make passive income.

Here’s how both brands and Amazon users can take advantage of the opportunity.

Is Amazon Affiliate the Same as Amazon Influencer?

First, let’s look at the basics: the differences between the affiliate marketing programs and the influencer program.

Amazon Affiliate is Amazon’s associate program that allows participants to earn commissions by promoting Amazon products through affiliate links. The Amazon associates program is commonly used by bloggers and website owners.

Conversely, Amazon Influencer is a program designed for social media influencers who have a significant following on platforms like Instagram, Twitter, Facebook, TikTok, YouTube channel, and other social media accounts. The Amazon Influencer Program enables influencers to earn commissions on products they recommend through a customized storefront provided by Amazon.

While both programs offer a way to earn money by promoting Amazon products, they have different requirements and are geared towards different types of content creators.

Amazon Influencers & Amazon Affiliates: What Brands Should Know

If you’re an Amazon store owner looking to increase revenue potential through affiliates and Influencers, here’s what you need to know.

How Do Brands Benefit From Amazon Affiliates & Amazon Influencers?

Amazon influencers and affiliates can benefit brands in several ways:

Increased Exposure

Amazon influencers can showcase a brand’s products to their audience, exponentially increasing brand exposure and potentially driving more sales. Similarly, affiliates can promote a brand’s products through placing Amazon affiliate links on their channels, such as their own website or social media, and earn a commission on sales generated through trackable links.

Boosted Social Proof

Influencers and affiliates can help build trust and credibility with their followers, who may be more likely to trust and purchase products recommended by someone they view as a peer, rather than a direct advertisement from a company.

Targeted Marketing

Amazon influencers and affiliates often have a niche audience, which can be beneficial for brands looking to target specific demographics or interests.

For example, a makeup brand could partner with a skincare influencer or affiliate to target beauty enthusiasts.

Cost-effective Advertising

Compared to traditional advertising methods, working with Amazon influencers and affiliates can be a more cost-effective way to reach a targeted audience.

Partnering with Amazon influencers and affiliates can help brands increase their online visibility, build trust and credibility, and reach a targeted audience, ultimately leading to increased sales and revenue.

How Brands Can Work With Amazon Influencers & Affiliates

To work with an Amazon influencer or affiliate, here are the baseline steps you can take.

Identify Relevant Influencers/Affiliates

Start by identifying influencers/affiliates who are a good fit for your brand and product. Look for creators who have a following in your industry or niche, and whose values and style align with your brand.

Conduct Outreach

Once you have identified potential partners, reach out to them with a proposal. This can be done via email or direct message on social media, depending on the creator. In your proposal, explain why you are interested in working with them and how they can benefit from promoting your product.

Draft the Agreement

If the influencer or affiliate is interested in working with you, you will need to negotiate the terms of your partnership. This includes determining compensation, commission rates, and the scope of the partnership. It is crucial to have everything detailed in a contract to ensure the protection of both parties.

In your agreement, it is important to include any brand guidelines or any stipulations about UGC.

Provide Product Samples

Once you have finalized the contractual agreement, you will need to provide the influencer/affiliate with product samples. This will allow them to experience and review your product before promoting it to their followers.

It is often best to provide full-size samples or complete sets in order to enhance the experience or for the affiliate/influencer to give a comprehensive review or demonstration of your product.

Track Campaign Results

Metrics matter for any affiliate or influencer marketing campaign. Measurables such as engagement rates, click-through rates, and conversions generated through the influencer/affiliate’s promotion will help you determine the success of your partnership and make adjustments for future campaigns.

How to Maximize Your ROI With an Amazon Influencer Campaign

Ideating and implementing an Amazon Influencers program requires high-touch strategy if the campaign is to be successful. Launching influencer campaigns is much more than simply sending samples and hoping conversions.

If you are a high-stakes brand looking to create a globally recognized campaign, working with an influencer marketing agency is the best possible investment.

We work with some of the world’s largest brands to create high-impact Amazon Influencer campaigns. Contact a member of the HireInfluence team to learn more.

Amazon Influencers & Amazon Affiliates: What Creators Should Know

Many creators have turned their curated online presence into a way to earn an income full-time. If you’re an online creator interested in how to monetize your Amazon account, here’s what you need to know.

What is the Amazon Affiliate Program?

The Amazon Affiliate Program is a marketing program that allows creators to earn commissions by promoting Amazon products on their websites, blogs, and social media platforms. It is a way for Amazon to reach a wider audience and increase sales, while providing affiliates with a way to monetize their content.

How Does The Amazon Affiliate Program Work?

When you’re approved as an Amazon affiliate, you are given a unique referral link that you can use to promote individual products. When someone clicks on your referral link and makes a purchase, you earn a commission on the sale. The commission rate varies depending on the product category, but typically ranges from between 1%-10% of the listed price.

What Are The Benefits Of The Amazon Affiliate Program?

The Amazon Affiliate Program offers a number of benefits for creators, including:

Passive income: Once you have set up your affiliate links, you can earn commissions on sales that happen without any additional effort on your part.

  • Wide product selection: Amazon has a huge selection of products in almost every category, so there are plenty of opportunities to find products that fit your niche.
  • Trusted brand: Amazon is a well-known and trusted brand, which can make it easier to promote their products.
  • Ease of use: Amazon provides easy-to-use tools and resources to help affiliates promote their products, including banners, text links, and widgets

How Much Does The Amazon Affiliate Program Pay?

The commission rate for the Amazon Affiliate Program varies depending on the product category. For example, the commission rate for electronics is typically 4%, while the commission rate for Amazon fashion is 10%.

The commission rate is based on the net sale price of the product, excluding shipping, taxes, and returns.

How Do You Get Started With The Amazon Affiliate Program?

To get started with the Amazon Affiliate Program, you need to sign up for an Amazon Associates account. You will need to provide information about your website or blog, including its content, traffic, and audience information.

Once your application is approved, you can start creating affiliate links and promoting Amazon products on your website or social media platforms.This is done by accessing the product you’d like to promote and clicking a button indicating you’d like to use your unique referral link.

What is the Amazon Influencer Program?

The Amazon Influencer Program is a program that allows social media influencers to promote Amazon products and earn commissions on the sales generated through their posts.

The program is exclusively for influencers who have an engaged community on social media platforms such as Instagram, YouTube, Twitter, TikTok, and Facebook. Although Amazon does not require a set number of followers, engagement, growth, and consistency in content are all taken into account.

How Does the Amazon Influencer Program Work?

Once an Amazon Influencer is approved, influencers receive a unique URL to promote Amazon products. Influencers can use their URL in their social media posts, bio, and YouTube videos to direct their followers to Amazon product pages. When a follower clicks on the unique URL and makes a purchase, the influencer earns a commission on the sale.

What Are the Benefits of Being an Amazon Influencer?

Being an Amazon Influencer allows influencers to monetize their social media presence by earning commissions on the products they promote.

Influencers also gain access to exclusive Amazon features, such as the ability to create a custom storefront with a vanity URL to host their recommended products. This feature allows influencers to showcase their favorite products on a custom Amazon storefront to feature product listing in an on-brand way.

How Much Does the Amazon Influencer Program Pay?

The commission rate for the Amazon Influencer Program varies depending on the product category. Amazon Influencers can earn anywhere from a few dollars per month to several thousand dollars per month, depending on their following and how engaged the community is.

How Do You Get Started with the Amazon Influencer Program?

To get started with the Amazon Influencer Program, influencers must first apply and be approved by Amazon.

The application process requires influencers to provide information about their social media presence, including follower count and engagement metrics. If approved, influencers can create their custom storefront and start promoting Amazon products using their unique URL.

Amazon Influencers and Affiliates: Creating Mutually Beneficial Revenue Streams for Both Brands and Creators

Amazon dominates the e-commerce space.

With the Amazon Affiliates and Amazon Influencer programs, both creators and brands can benefit from this massive global presence.

To learn more about how HireInfluence creates high-performing influencer campaigns with Amazon store owners, contact a member of our team today.


Chris Jacks is an influencer marketing professional with over a decade of experience in the digital marketing sphere. As the Director of Growth Strategy, Chris oversees and drives strategic initiatives to fuel business expansion. With a keen eye for market trends and opportunities, Chris develops comprehensive growth plans and aligns business objectives across cross-functional teams. With a strong focus on crafting impactful, ROI-driven influencer campaigns across multiple sectors, Chris utilizes his expertise to enhance market positioning and maximize results.

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