If you go on YouTube as much as I do, then you probably already have your favorite YouTubers or content creators, who make and post videos on this popular website and app. You see their great lifestyle and it makes you wonder how much they’re paid! Once you see the numbers, it’s surprising to see how much people earn when doing what they love. Doesn’t it inspire you to become just like them, too?
But wait, remember that there are millions of fellow YouTubers out there thinking he same thing, too! And that means more competition, even if you think your niche is that unique. So it makes you wonder: How can you get paid on YouTube well?
Read on and I’ll show you great strategies on how to get paid on YouTube and become successful
How Much Do YouTubers Make?
For starters, how much do YouTubers make in the first place? And why do people want to get into it? You’ll be surprised with how much one can make, as long as they go through enough views!
YouTubers actually get most of their income from sponsorships and advertisements, either from YouTube or for collaborating with businesses. So this all depends on your popularity and influence, as well as the number of views and interactions you get per video posted. Because of this, there really isn’t an exact number. (http://www.pennapowers.com/how-much-do-youtubers-make/)
Paid By Companies and Marketers
Again, this varies, depending on the company and the YouTuber’s “influence” towards his followers. But usually, they would charge around $10,000 for every 100,000 views.
Since it’s difficult to predict exactly how many views a YouTuber can get, it’s a bit risky for advertisers. It’s the reason why advertisers work with YouTubers who are already considered popular and with a great following.
Paid By YouTube
When you link Google AdSense to your channel, your channel will make up to 68% of ad revenue. While this may be a high pay, it again depends on the number of views you get. NOT only do they take account how many viewers your video gets, but the ad itself.
YouTube would charge around $.18 per ad view (provided that the person viewed at least 30 second of the ad). With that being said, it’s safe to say that only 15% of viewers are counted as paid views, since most would just skip. (https://medium.com/swlh/how-much-money-do-youtubers-make-per-view-2390141a4922)
So for example, there are about 1,000 views on your video and only 15% of people watch the ad. You’ll have 150 paid views. Multiply this by $.18 per view, and the advertiser will have to pay $27. Multiply that by 68%, and you will be paid $18 for every 1,000 views.
But again, this all depends on how many people actually view the complete ads, so it can be more or less.
Influential YouTubers can earn millions with their viewers AND when collaborating with companies and advertisers.
Why Begin YouTubing?
You’re probably wondering: Why bother creating a YouTube channel and what are the perks? The pay doesn’t seem promising at first, in fact, it can be a bit discouraging! But that doesn’t mean that the benefits and outcome will be worth it in the long run.
Here are the benefits of having a YouTube channel besides the pay (and continuously using it for posting):
Offer More Content
You’ll be able to give the audience even more content and interest in what you’re saying or doing. With great and helpful content, you get to inspire people, make them happy, and you get to see that engagement grow because of it!
Another Source of Traffic
Becoming a vlogger means that you have more traffic for your blog and other social media accounts. You get to branch out with YouTube because of the many people who use it for watching videos! Because it grows you and your brand, people will want to follow your blog (if you have one), as well as your social media accounts.
More Personal Connection
Writing is a great way to connect with people, though video encourages better familiarity. People will be able to know you and see the way you act and react to various situations. It’ll make them feel like you’re human and likable, gaining trust and love for you and what you have to offer. (https://smallbusiness.chron.com/advantages-being-youtube-partner-63548.html)
Modern and Trending
Millions of people use YouTube as their source of information and entertainment daily. Especially right now, when it’s so popular and a great way to stand out. Many bloggers are now using YouTube as a way to add more visual and interest to what they have to offer, and as it grows more popular, the better it is for you to get more views and monetize your brand.
Get Out Of Your Comfort Zone
Being a blogger gets you out of your comfort zone and gives you the confidence you need. It pushes you to the limits and has you learn a lot while enjoying what you do. It’s made a lot of shy and fearful people the most talkative and outgoing ones, being less afraid to talk in public.
Learn New Things
Being a YouTuber isn’t just about learning to be confident and talkative in front of the camera. You’ll learn so much more along the way, from editing videos, taking quality photos and videos, as well as conversational skills and other traits that you can use in the long run (and not just for vlogging or YouTube).
How to Get Paid on YouTube
So, how exactly can you get paid in YouTube? It’s obviously all about the amount of views the ad gets, but your content and branding also matters. I’ll be showing you the basic steps on linking your account to begin getting paid, as well as how to make your videos (and the ads) viewable for more people to watch.
Building Your Audience
Before anything else, you have to begin building your audience first! You aren’t able to monetize your YouTube channel if you don’t have the market or people viewing and following your videos and recommendations. Sure, people tell you YouTube and vlogging is the way to go when you want to be rich overnight, however, that isn’t the case. (https://medium.com/swlh/how-much-money-do-youtubers-make-per-view-2390141a4922)
In reality, it can take a ton of time as you build your reputation and career in YouTube. Sometimes, it can take years before you start bringing good cash in, especially if you’re completely new to the blogging/vlogging scene.
With that being said, it’s still possible to build your audience despite the many people using YouTube as a way to build their career. You can migrate your current audience (if you have a business or blog) to your channel, for starters.
But what if you’re new and have little to no following? Here are some helpful tips you can follow:
- Share your videos and YouTube account to family and friends. Those are your number one supporters, so asking them to support and subscribe to your accounts one way to get more views. They can even share it to their network to gain more views and interactions.
- Join support groups on social media networks like Facebook, which give you the opportunity to share your content to other people worldwide. If you have a new video up or want to post you account for new subscriptions, do so!
- Create the new, trending, and interesting videos that will pique attention to many. Make it sharable and something that people will want to watch, as this can increase your popularity for marketers to work with you, AND for more ads to come from YouTube.
- Make sure that the videos you post are on-brand and with authenticity. It should also be high-quality and with excellent editing and transitions, which make it pleasing to watch.
- Continue to promote outside YouTube and support groups as well, doing live chats, meetups, or even giveaways from YouTube AND other social media accounts. (https://www.thebalancesmb.com/how-to-make-money-and-get-paid-by-youtube-4153092)
When building your audience, content is king. This is on of the reasons why I added some basic tips on posting quality content on your YouTube channel. The same goes for your blogs, since these are what people aim to look for.
Here are some helpful tips in choosing and creating content:
What’s Your Niche?
You won’t be able to get views if you don’t post relevant and interesting videos! With that being said, you have to follow the popular trends and know what people want to view.
Cool and interesting niches include video games, how-to’s, tutorials, fitness and weight loss challenges, shopping hails, product reviews, and even comedy! Find what suits you most and what you want to stick to, while considering people’s interests. This helps you stay authentic, knowledgeable, and interesting to watch. Read our esports marketing guide here.
Schedule of Posting
The top YouTubers always have a video at least once a week or so. The more videos posted, the more views. And the more views, the more ad interactions and money! That’s why you need to make it a point that you post regularly.
Through a scheduled posting, you’ll be able to gain more views, keep people interested, and give them something to look forward to. I recommend posting once a week or at least once every two weeks. Stay consistent!
It isn’t just about how interesting you and your video ideas are, but the quality of your videos as well. No one wants to watch a blurry video with bad sound. They want great editing, something clear, and fun to watch!
That’s why content creation is key. Learn about how to edit videos properly, invest in a good camera, and look into the aesthetics of your videos.
Besides your content, you should also have the personality that people love and will want to see again, this time as a fan! Be approachable, friendly, on-brand, and with the enthusiasm and passion for your work.
Setting Up Your Account to Get Paid
When you already have the audience and a good number of views and subscribers on your YouTube account, the next step is to begin monetizing it. There’s a formal process to undergo, so follow these steps carefully:
Join the YouTube Partner Program
Simply head on to the YouTube Partner Program website. Just log in with your YouTube account details and agree with their terms.
Set Up Google AdSense Account
After this, it will ask you to set up a Google AdSense account, unless you already have one. Once set up, notify Google where you will use the ads, which is on YouTube. Take note that Google may not allow you to monetize your videos, depending on the country you’re from. Unless you already monetize your blog, it will take some time before your channel is approved for showing ads.
Uploading Your Videos With Ads
Once you have your accounts set up, you’ll be taken to the Upload Defaults page. You’ll see the option “Monetize With Ads.” Tick the box and you’ll have to confirm that you own all copyright to the videos. Take note you CAN’T monetize videos that have copyrighted material, even if it was paid for.
Now, you’re part of the program and will be paid for future ad views! Once this is done, you had to start adjusting some settings according to your needs and preferences.
Select Ad Formats
When you’re taken to the Uploads Defaults page, you’ll need to tweak your settings and select from the various ad formats available to see which ad format is best for you. There are different kinds of ads to choose from, depending on the type of media shown and placement.
Not only are there video ads in the middle of your video, but also other areas where ads are placed. But do take note that you don’t earn more simply because you have more ads placed. It all depends on who views it completely. Here are the different ad options you can display on your videos:
- Beside the video: You’re paid when viewers click or see the ad
- Overlay ads: You’re paid win a viewer clicks on the ad
- Skippable video ads: You’re paid if the viewer watches the entire ad, or at least 30 seconds of it
- Non-skippable video or bumper ads: You’re paid when they watch the entire ad
- Midroll ads: These are played in the middle of the video, paid when someone watches the entire ad or at least 30 seconds of it
You have to be careful with the type of ads you choose to play. While non-skippable ads are tempting because viewers will require to watch to to continue to the video, some may just change the video selection. That’s why it’s also best to grow an interested and dedicated audience who know your videos are worth watching ads for.
And also, viewers need to actively watch the ads, which is why having a high number of viewers is needed, so there are enough of people who do click on ads or view the complete one.
Find Brands to Advertise On Your Videos
Now that you’re part of the program and have selected your ad format, you have to make sure that brands will want to work with you! Just because you’re ready to monetize your videos doesn’t mean you have ads and brands to work with you right away. (https://influencermarketinghub.com/how-do-youtubers-get-paid/)
Companies and brands will only want to work with you when they want to associate themselves with you. To do this, you have to have the relevant niche and follow the proper guidelines in posting a video. This means none of the following content:
- Sexually suggestive
- Inappropriate language
- Promoting drugs or other substances
- Posting on controversial and/or sensitive topics or events
But this depends on the target audience and brands, as some videos do have swearing but still have brands to work with them. You can read up on YouTube’s guidelines when posting content to make sure it won’t be deleted from the site.
That’s why if you want to monetize your channel and want brands to work with you, you need to focus on a specific and popular demographic. For example, you’ll have a better time gaining support from advertisers if you target the younger generations, as compared to older ones who don’t use YouTube as much.
And again, being a part of a popular and relevant niche helps in advertisers to find and collaborate with you. Not only does this help in ads, but some companies may want you to advertise their products and services, too! Brand are looking to expand their word-of-mouth marketing campaigns by using influencers that reflect their values.
Measure and Monitor Performance
When you now have ads on your YouTube videos and posted them up on your channel, it’s time to track performance. You’ll want to make sure that everything is going well, and even better than the last video you posted. Fortunately, there are analytical tools you can use to measure how well your videos are going and how much you’re earning!
You can check out how much you earn from your channel and videos from the YouTube Analytics Revenue report. From the report, you can view the following information:
- Revenue from advertising sources for the preferred date and location
- Revenue split from AdSense and DoubleClick
- Transaction revenue from YouTube Rentals
- Revenue from YouTube Red for the preferred date and location
These are just the estimated results, though! You can find the final revenue ten days after the month has ended.
Furthermore, you’ll get an Ad Rates Report, which shows your ad revenue, monetized playbacks, CPMs, and ad impressions from your video. It helps you compare the different ad types you used per video and how they perform, so you know which is better for the next video posted.
You should also take a look on the number of views and impressions your videos get, too! Listen to what the people want to see, what needs to be improved, and what you think will be best for even more views and interactions in the future content. This helps ramp up views and chances of people interacting with ads and your brand, which invites more income AND companies to collaborate.
After you’ve gone through the different steps and have enough views, a happy audience, and satisfied advertisers, then you’ll be able to have enough income to get paid! But before you get paid, you need to undergo a few steps first to ensure that you successfully transfer your earnings.
First, confirm with Google AdSense that you’re using the correct name and address. You may need to verify this for them to ensure that it’s really you.
Next, select your mode of payment, may it be in the form of checks, electronic funds transfer, wire transfer, or Western Union. Also, depending on where you’re from, you might have to provide Google with your tax details.
Take note that Google won’t be able to pay you until you meet a minimum payment threshold. This depends on your preferred currency, but usually, the threshold is at least $100. Meaning, you need to earn $100 before your payment is processed and transferred to your mode of payment.
Once you meet this threshold, Google will pay you and it will be sent within a week or so, again depending on your location and payment method.
After that, you’re done! But of course, you’ll have to continue maintaining great content, continue building your audience, and keeping companies happy. It’s a tough job, but the results are worth it!
Wrapping It Up
Yes, it seems very interesting to become a content creator on YouTube. But if you don’t have the right marketing strategies and don’t know where to begin, then chances are that you won’t be able to get paid, or if you do, not well. That’s why it’s best to have the effective strategies and learn about creating content so you will have a successful career on the website.
I hope that this article on how to get paid on YouTube gave you an idea on where to begin. So don’t wait any longer and start your journey to vlogging today!