OREO’s collaborations with some of the biggest names in food created a series of high-impact cultural moments. HireInfluence helped turn those moments into measurable performance through creator-led storytelling, strategic paid amplification, and platform-specific execution. Across five activations featuring partnerships with Burger King, Krispy Kreme, Wendy’s, and Crumbl, the programs generated more than 112.7 million impressions and 428,000 clicks while driving awareness, engagement, and traffic at scale.

Each collaboration had its own product, audience, and limited-time window, but the challenge remained consistent: quickly turn product awareness into real consumer interest and action.

HireInfluence developed a repeatable creator marketing framework that combined authentic food-focused storytelling with paid media designed to extend reach and drive traffic.

Rather than relying on traditional product promotion, creators made each collaboration feel native to the platforms and relevant to their audiences through first bites, close-up product visuals, reviews, reactions, nostalgia, comparisons, and real-world store visits.

The campaigns activated creator content across Instagram and TikTok, supported by paid amplification to extend the strongest assets beyond creators’ existing audiences.

Creative was tailored to each partnership while keeping the product at the center of the story. From the visual appeal of an OREO-topped doughnut to first-bite reactions, dessert comparisons, and in-store experiences, every activation gave audiences a natural reason to stop, engage, and explore the product.

The programs also demonstrated the value of giving each platform a distinct role. TikTok frequently helped expand discovery and scalable reach, while Instagram consistently delivered strong engagement and traffic response.

By combining creator selection, platform-native storytelling, paid amplification, and continuous performance optimization, HireInfluence built a scalable framework capable of supporting multiple OREO partnerships without making every campaign look or feel the same.

The result was a series of limited-time activations that moved beyond awareness to generate measurable engagement, traffic, and consumer action at national scale.