5 Indian Influencers We’re Loving Right Now

As influencer marketing becomes more popular, we’re seeing rising stars in every industry – and from virtually every country – in the world.

Some of the newest stars are Indian, representing everything from lifestyle and fashion to makeup and motorsports. Check out the 5 Indian influencers we’re loving at the moment.

1. Nikhil Sharma (@nikkkhil)

Nikhil Sharma is a lifestyle blogger known as the “Casey Neistat” of India.[1] He began his YouTube channel in 2010, rising to fame in moto vlogging. He’s now one of the top biker and moto vloggers in the world.

Boasting 3.8 million subscribers on YouTube and 1.3 million followers on Instagram, Nikhil Sharma is one of the pioneers of Indian influencer marketing. He also won the MTV Indian and IWMBuzz Award for “Vlogger of the year” in 2019.

2. Diipa Khosla (@diipakhosla)

Diipa Khosla is a fashion influencer turned entrepreneur.[2] She began as a social media manager and used her experience to become a fashion influencer. She’s since launched her own website, DiipaKhosla.com, and her own cosmetic line, Inde Wild.

Her YouTube channel boasts around 18,000 followers, and her Instagram account has about 1.6 million followers. She was also the first Indian to collaborate with MAC cosmetics on a wedding-inspired collection.

3. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a fashion influencer with a unique style that quickly drew attention of the social media crowd.[3] She began her blogging in 2021, which she dubbed “college couture,” and she became a stylist for the popular channel popxo.

From there, she started her own full-time blog. Currently, Komal Pandey has 1.5 million followers on Instagram and 1.05 million subscribers on YouTube. She’s also walked for over 100 brands.

4. Kusha Kapila (@kushakapila)

Kusha Kapila is one of the best-known Indian influencers and the creator of the “South Delhi girls” videos.[4] She also made iDiva videos, which were shared millions of times and skyrocketed her to fame.

She began on YouTube in 2011 and current has over 300,000 subscribers. On Instagram, she boasts 2.2 million followers, which is her main channel. In addition, she’s been a fashion judge and starred in Karan Johar’s Ghost Stories.

5. Bhuvan Bam (@bhuvan.bam22)

Bhuvan Bam became famous for his YouTube channel, BB ki Vines, which depict the life of urban teenagers.[5] He rose to fame and has over 25 million subscribers on his YouTube channel and 14 million followers on Instagram.

In addition, he made a digital debut in Divya Dutta in 2019, for which he won an award for the best short film. He was also featured in Forbes “30 in 30” list for digital content creators.

Keep Up with the Top Influencers

Influencer marketing is growing more and more every day, offering opportunities for people to make a living with creative ideas and help brands boost awareness and sales online. Now, influencers all over the world are getting in on the action, including these well-known Indian influencers.


[1] https://www.instagram.com/nikkkhil/?hl=en

[2] https://www.instagram.com/diipakhosla/?hl=en

[3] https://www.instagram.com/komalpandeyofficial/

[4] https://www.instagram.com/kushakapila/?hl=en

[5] https://www.instagram.com/bhuvan.bam22/?hl=en