YouTube BrandConnect is still in beta, but it offers many features to make influencer marketing much easier. Learn about BrandConnect in this complete guide.
Last updated January 29, 2026 10 Influencer-Founded Brands Inspiring 2026 (and the Creator-Commerce Playbook Behind Them) Creator-led brands aren’t “merch with a logo” anymore. In 2026, the winners look like real operators: tighter product lines, more disciplined drops, better supply chains, and clearer brand safety standards. The creator economy also pushed commerce closer to content—social commerce formats keep compressing the funnel, and brands that build community and operational leverage are pulling away from…
