When most brands think of influencer marketing, they think of searching out the perfect brand partnerships with established creators on popular social media platforms. While that is true for many influencer marketing campaigns, your brand may have a host of potential influencers already on the payroll. We’re talking about turning your employees into influencers. This growing trend among brands has many upsides and helps to create a cost-effective stream of…
You carefully analyzed hundreds of influencers to find just the right fit for your influencer marketing campaigns. You designed a campaign to perfectly showcase your product to the right audience. Once the campaign starts and the creators start posting their content, you start seeing positive engagement and metrics. It seems like you hit the jackpot and your influencer marketing campaign is a success. But what do you do next? Do…
Whether you manage your own digital marketing campaigns or work with an agency, one of the more difficult tasks is to scale an effective campaign while retaining the original ROI or other metrics. It’s common to launch a campaign and immediately have a certain level of success. But when you try to scale that campaign, the metrics consistently drop, leaving you scratching your head and wondering what the problem is….
