Before digital marketing, B2B advertising always had its own unique style and tone that differed from B2C advertising. Sure, the core concepts of addressing pain points and promoting unique selling points were all there, but there was a formality to the tone and certain techniques and channels were off-limits. Today, social media is changing that and the lines between B2C and B2B are blurring. This shift is most evident in…
Not long after social media became an integral part of modern culture, marketers looked for ways to use this emerging medium to reach new audiences that bypass traditional media channels. In the early days, influencer marketing was seen as best suited for more trivial products similar to what you would see advertised on late-night television. But those days are long gone and influencer marketing is becoming one of the dominant…
Instagram is the third-largest social media platform in use today. While Facebook and YouTube are larger when counting the total number of users, Instagram’s simple and direct format makes it invaluable for brands wanting to create an immediate connection with their target audience. From fashion to food and a plethora of niche interests, Instagram allows for hyper-targeted content that drives unmatched engagement. The most common marketing method for brands to…
We’ve all seen our favorite creators on social media mention products or brands that align with their audience. On the surface, these may look like simple partnerships that easily generate brand awareness and boost sales. But for an influencer campaign to be successful, it takes careful planning, strategy, and execution to ensure the results are positive. While influencer marketing can have enormous upsides and benefits that other marketing channels don’t…
In marketing, you always want to meet your customers where they are. Today, that means reaching customers on the social media platforms that they engage with every day. Paid advertising on these platforms can be part of a well-rounded marketing strategy. But nothing compares to the trust, credibility, and immediate engagement that an influencer campaign can bring to your brand. While influencer campaigns have huge upsides when leveraged correctly, they…
Influencer marketing has been evolving over the past decade, moving past celebrity endorsements and creator product reviews to a valuable part of the marketing mix. With 3.96 million of the world’s population on social media, influencers have become a necessity to influence consumer purchase decisions, boost brand reputation, and foster authentic connections. But successful influencer marketing takes a well-planned and strategic approach to campaigns and collaboration. Types of Influencer Marketing…