Influencer Agency Guides

How endorsements and product placement work in influencer marketing

How Endorsements and Product Placement Work in Influencer Marketing

How Endorsements and Product Placement Work In Influencer Marketing Product placement has been an ideal for the advertising industry, especially influencer marketing agencies. Subtly including products in mass media adds value to the customer experience without disrupting the entertainment itself. One prominent example is the James Bond franchise. LG monitors, Triumph bikes, Omega watches, Microsoft electronics, and Aston Martin vehicles are all featured prominently in these films, adding to the…

February 12, 2023
Top Marketing Podcasts

Top 21 Marketing Podcasts

Are you or your team looking for the best marketing podcasts to listen to? Look no further! We’ve compiled a list of the 21 best marketing podcasts that will help you stay up to date on the latest trends and strategies for any industry.  Whether you’re a beginner in the field or an experienced marketer, these podcasts will provide valuable insights and tips that can help you succeed in your…

February 10, 2023
What is earned media

What Is Earned Media (and How It Related To Influencer Marketing)

What is earned media? Earned media is free publication about a business that’s generated through organic efforts. Usually, earned media is published by third parties and isn’t created or paid for by the influencer marketing agency. Because there’s inherent trust in promotion that isn’t paid for by the company, it can be an effective form of publicity. Earned media leverages the power of word-of-mouth marketing from an independent source. There…

February 9, 2023
What are virtual influencers

What Are Virtual Influencers?

With the Metaverse and virtual-reality games, humans are increasingly interacting with virtual personalities in the digital space. The newest wave is virtual influencers – online personalities that are serving the influencer marketing space. Virtual influencers are becoming a force to be reckoned with. They can do anything a human influencer can do, but they have more control and engagement. In fact, virtual influencers have the potential for three times the…

February 9, 2023
Influencer Marketing for Small Businesses

Influencer Marketing For Small Businesses

When you’re running a small business, you know you’re responsible for doing or overseeing nearly every element of your company. Throw into the mix the ever-changing spectrum of marketing demands, and it can seem like an impossible task. But not to worry! While marketing is a major component of any business growth strategy, it doesn’t have to be a source of stress — even if you’re a small business owner…

February 7, 2023
What Defines a Brand Influencer

What Defines A Brand Influencer?

We talk about influencer marketing here at Hireinfluence all day, every day.  We work with influencers; we work with brands on influencer campaigns.  We understand that even people who have heard the term “influencer marketing” may not know exactly what that means.  Sometimes the lines around what defines an influencer can be gray, so in today’s article I will break down what influencer marketing is, and what defines an influencer…

February 2, 2023
How to spot fake influencers

How To Spot Fake Influencers

Influencer marketing grew in popularity because it’s effective. People are naturally swayed by the opinions of industry leaders, experts, and those they know. Brands are seeking out influencer collaborations, leading more and more people to try to establish themselves as top influencers. It takes time to build a dedicated audience, however, and some are taking shortcuts to get ahead. Influencer fraud is a growing issue in influencer marketing. If brands…

January 9, 2023
ROI measured and Translated

Influencer Marketing Agency ROI: How To Measure and Translate It!

Return-On-Investment and Influencer Marketing: Influencer marketing is among the best ways for brands to reach their target consumers. Data forecasting suggests influencer marketing is set to grow to a 15 billion dollar industry by 2022, positioning it as not only the present but also the future of brand marketing. This is why understanding how to measure Return On Investment (ROI) effectively by adapting and translating it to serve the unique…

January 7, 2023
Micro-influencers

Micro-influencers: The complete guide

Everyone from boutique fashion designers to globally recognized brands are turning to influencer marketing to create genuine connections with their target audience and to further their marketing initiatives. As the popularity of influencer marketing continues to skyrocket and brands are clamoring for the same popular influencers, there is, rightly, some concern regarding “advertising fatigue,” which is a phenomenon in which consumers are becoming blind to advertising, especially when it’s all…

January 5, 2023

The 2025 Digiday Media Buying and Planning Awards have named Laying Digital Pictures’ Kim Kardashian, HGTV’s newest reality series, and Telefuture Weekly as some of the finalists

April 9, 2025

Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

April 9, 2025

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

April 3, 2025

Experiential Marketing Agency Market: Analysis and Leadership with Agency EA

April 3, 2025

Influencer Marketing Strategies For Ecommerce In 2025

April 3, 2025

Influencer Marketing Market Set to Soar, Reaching USD 199.6 Billion by 2032

March 11, 2025

Best Social Media Marketing Strategies For Mobile Apps

March 11, 2025

Influencer Alchemy: Converting LA’s Vibrant Network into Marketing Gold

April 3, 2025

The Top STEM Influencers Inspiring a New Generation

February 24, 2025

Influencer Marketing vs. Paid Ads: Which Should You Go With?

February 23, 2025

Influencer Market Growth, Trends, and Opportunities From 2025-2034

February 23, 2025
building brand love

Influencer Marketing Market to Garner $199.6 billion by 2032

February 23, 2025

Ecommerce Success in 2025: Mom Influencers Are No Longer Optional, They’re Essential

February 23, 2025

Unwavering Growth Of Internet Celebrity Product Marketing Platform Market 2024

February 17, 2025

Influencer Marketing for Retailers this Holiday Season

November 1, 2024

How to Become a Major Brand Influencer and Work with an Influencer Agency

November 1, 2024

HireInfluence Named 2024 MUSE Agency of the Year

November 1, 2024

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

November 1, 2024

Guide to Partnering with Brands as an Influencer

November 1, 2024

Holiday Influencer Marketing Strategies for Retailers

November 1, 2024

Why Influencer Marketing Agencies are the Future for Emerging Brands

November 1, 2024

Insights into the Influencer Marketing Agency Service Market 2024

November 1, 2024

HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness

November 1, 2024

Influencer Market Size Expected to Expand

November 1, 2024

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024

We Asked the Experts: Top Influencer Marketing Mistakes (And How to Avoid Them)

October 9, 2024

The Global Influencer Marketing Market Size Reach USD 199.6 Billion by 2032

September 19, 2024

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

September 12, 2024

Snap’s new AI video tool will appeal to both creators & advertisers, experts say

September 5, 2024

How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance

August 15, 2024

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024

Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024

Which brands really won Super Bowl 2024?

February 16, 2024

How agencies are investing in influencers this Super Bowl

February 9, 2024

How to Effectively Use Twitter Influencer Marketing

February 9, 2024

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024

Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024

HireInfluence Wins The One To Watch Award

February 1, 2024
Agency leaders discuss the power of great mentorship

Agency leaders discuss the power of great mentorship

January 25, 2024
Harnessing Your Superfans

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024
Emma

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023
TWIM

2023 Top Women in Marketing Honorees Revealed

December 18, 2023
New Year 2023

Top advertising trends to watch in 2024

December 14, 2023
promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
Hire Influence Logo

Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
TikTok Logo

Will TikTok Stick Around? Tips for Retailers

May 2, 2023
USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
Ford Explorer Mens Only Edition

TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
Inflow Hireinfluence.com Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
Super Bowl brands

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
influencer

How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
top advertising industry trends

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
agency

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
Click Do Media

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
Elon Musk at twitter

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
instagram on mobile

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
social media influencer

How the social media landscape is shifting for brands and creators

September 25, 2022
US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
bricktown

Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
marketing sherpa

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
mostly sunny

How much does an influencer manager Charge?

August 29, 2022
illustration

Is there an agency for influencers?

August 20, 2022
influencers recording

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
bricktown

Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
illustration

High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
Sprout Social

10 best influencer marketing tools you need in 2022

August 10, 2022
what talent agency does

What does a talent agency do for influencers?

July 30, 2022
Meeting

Top 2022 trends for small agencies | Ad Age

July 20, 2022
March 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
panorama

Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
meeting

10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
influencer

Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021