Influencer marketing is right on trend when it comes to leveraging TikTok, a powerful social channel that was launched in the international market in 2017. The same app that in just 3 years has had over 1.9 billion downloads and continues to grow every day. Though the app is geared more towards Gen Z there is evidence that Millennials are migrating over as well. If this happens, TikTok could become…
#PAWatWalmart Influencer Marketing Campaign HireInfluence, Inc partnered with Nick Jr. to launch the #PAWatWalmart influencer marketing campaign. The brand was looking to engage key influencers in target demographics to help promote the launch of the PAW Patrol Ready, Race, Rescue DVD, toys, and merchandise only available at Walmart. The campaign featured a “Race Across America” themed tour of influencers whose families all participated in a “mission” delivered by the PAW…
