You know your brand needs a bigger social media presence, but managing all those accounts is hard. Learn how these top social media management tools can help.
In 2026, TikTok boasts over 1.5 billion active users worldwide, making it a powerhouse for businesses aiming to expand their reach and drive brand awareness. If you’re a business owner or marketer wondering how to get more followers on TikTok, you’re in the right place. This guide dives into organic growth tactics, algorithm insights, and commercial strategies tailored for brands. By the end, you’ll have actionable steps to boost your…
In today’s fast-paced digital landscape, where over 72.3% of online audiences use social media for brand research, staying ahead means more than just posting content—it’s about truly understanding the conversations happening around your brand. Social media listening empowers brands to track these discussions, uncover insights, and make data-driven decisions that boost engagement and growth. Whether you’re identifying emerging trends or spotting influencer partnerships, this guide will equip you with everything…
In 2026, social media algorithms decide whether your influencer content reaches thousands—or gets buried in the noise. With organic reach continuing to decline and over 5 billion users worldwide scrolling through personalized feeds, understanding how social media algorithms work is essential for brands running influencer campaigns. These AI-powered systems prioritize content that drives meaningful engagement, retention, and relevance, making it harder for generic posts to break through but easier for…
Social media remains a critical channel for small businesses in 2026. Platforms drive customer acquisition and retention through targeted reach. Short-form video dominates engagement on TikTok, Instagram Reels, and YouTube Shorts. Authenticity builds trust more effectively than polished ads. AI tools streamline content creation and scheduling. Small businesses gain visibility without large budgets. Consistent posting increases brand recognition. Community interaction fosters loyalty. Paid social ads deliver precise targeting. Analytics provide…
Building Trust and Credibility: Research suggests that thought leadership on LinkedIn enhances brand trust among B2B buyers, with evidence leaning toward its role in aligning internal decision-makers and reducing deal stalls. Driving Leads and Engagement: It seems likely that LinkedIn’s platform drives high-quality leads, as B2B marketers report it as the most effective channel, potentially lowering costs and boosting conversions. Integration with Influencer Marketing: The evidence leans toward thought leadership…
TikTok Ads can be a great way to increase your reach or boost your TikTok influencer marketing. Learn how to set up your first TikTok Ad campaign in this guide.
Social commerce has been growing steadily and it’s disrupting many of the current ecommerce channels that have developed long before the rise of social media. This shift has left some brands, influencers, and marketers on the back foot. As social commerce comes into its own, there are trends that all businesses should be aware of. While there are many positives with social commerce, there are some headwinds building in certain…
2024 was another huge year for influencers and creators. We saw the rise and influence of longer-form content such as podcasts, which took over much of the national debate on critical topics over the past year. According to many industry watchers, the influence of creators has now surpassed that of many mainstream media outlets. That growth looks to continue into 2026. Along with that growth will also come new top…
When most people think of social media & influencer marketing, they generally think of short content. Whether it’s a photo on Instagram, a quip on Twitter, or a TikTok video, it usually takes only a few seconds to consume and engage with. While this is partially true, trends are changing and longer-form influencer content is starting to become more popular on social media platforms. This includes platforms traditionally seen as…
One of the biggest lessons of embracing technology and innovation, whatever the industry, is that change is constant. The same holds true for social media marketing, where staying ahead of the curve is crucial if you’re looking to make some noise, connect with your audience, and keep them engaged. This year, in particular, platforms like TikTok and Instagram continue to shift in major ways, presenting challenges and opportunities for marketers. So,…