Social Media

What Is the Premise Behind Influencer Marketing?

Exploring the principles and the premise behind influencer marketing. Photo by Amelia Bartlett on Unsplash What is the premise behind influencer marketing? What are the underlying principles and truths that all the best influencer marketing campaigns share? Things like reach and scope certainly spring to mind. But once we factor in aspects like authenticity, trust, and connection, the reality becomes a little more complex. So let’s take a look. Read on…

10 influencer marketing benefits to boost sales

10 Influencer Marketing Benefits to Boost Sales Exploring the top influencer marketing benefits. Photo by Liza Summer Influencer marketing has really blown up in recent years, and it’s showing no signs of slowing down in 2024! This is a market that tripled in value between 2019 and 2023, and is expected to hit $24 billion this year. But what kind of influencer marketing benefits can you expect from your strategy? What…

The Benefits of TikTok Shop: Why Your Business Needs This Social Selling Channel

To say TikTok has taken over the world is probably an overstatement… but only a little bit of an overstatement. In just a few short years, TikTok has gone from a social media outlier with a name that sounds like a Ke$ha track, to a global online community with hundreds of millions of active users around the globe. Something with this much reach is always going to be a marketing…

Mastering Social Media Shifts: Insider Tips for Sustainable Influencer Marketing Success

One of the biggest lessons of embracing technology and innovation, whatever the industry, is that change is constant. The same holds true for social media marketing, where staying ahead of the curve is crucial if you’re looking to make some noise, connect with your audience, and keep them engaged. This year, in particular, platforms like TikTok and Instagram continue to shift in major ways, presenting challenges and opportunities for marketers. So,…

Navigating Influencer and UGC Marketing: A Guide for Beauty Brands in 2024

The Impact of Influencers in the Beauty Industry The influencer marketing industry has undergone rapid evolution and expansion since its inception. With consumers increasingly inclined to purchase products they see on social media, marketers now allocate 40% of their budgets to influencer marketing. Beauty brands, in particular, have embraced influencer marketing due to the visual and aesthetic nature of their products. Partnering with trusted influencers allows these brands to create…
How Do Social Media Algorithms Work

How Do Social Media Algorithms Work?

Social media algorithms are the backbone of social networks and organize the incredible volume of content according to the needs of users. That’s great for users, but brands and influencers face challenges in trying to understand algorithms and gain a strategic advantage. To make things more difficult, each platform has its own ever-changing algorithm quirks and ranking signals that mean the difference between visibility and fading into obscurity. Knowing the…
social media marketing services

List of Social Media Marketing Services For Small Businesses

For businesses, using social media and a solid social media marketing campaign is a major contributing factor for increased business success and, therefore, profits. However, if you’re like the majority of business owners, you probably don’t have a whole lot of free time on your hands with which you can develop and implement a social media marketing campaign; instead, you’re probably already swamped, and the thought of fitting one more thing…
Top Sports Marketing

Top sports marketing campaigns of 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

Can TikTok’s social impact program attract creators as it faces uncertainty?

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

How media agencies are shifting toward generative AI content in influencer marketing

Why agencies are using ‘AI interns’ to humanize generative technology

Razorfish launches in-house creator offering as agencies grow content practice

Which brands really won Super Bowl 2024?

How agencies are investing in influencers this Super Bowl

How to Effectively Use Twitter Influencer Marketing

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

Why Authentic Influencer Campaigns Are Critical in 2024

HireInfluence Wins The One To Watch Award

Agency leaders discuss the power of great mentorship

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

2023 Top Women in Marketing Honorees Revealed

Top advertising trends to watch in 2024

promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

Market Your Agency


UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

Hire Influence Logo

Influencer Marketing Trends to Watch by Jason Pampell

TikTok Logo

Will TikTok Stick Around? Tips for Retailers

USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

Ford Explorer Mens Only Edition


Inflow Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

Super Bowl brands


Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage


How to Market Effectively Amid Economic Uncertainty in 2023

top advertising industry trends



Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

Click Do Media


Elon Musk at twitter


instagram on mobile

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

social media influencer

How the social media landscape is shifting for brands and creators

US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators


Influencer marketing is about being picky: choose the right influencer

rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

marketing sherpa

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

mostly sunny

How much does an influencer manager Charge?


Is there an agency for influencers?

influencers recording

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum


Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.


High 10 Influencer Advertising and marketing Instruments you Want in 2022

Sprout Social

10 best influencer marketing tools you need in 2022

what talent agency does

What does a talent agency do for influencers?


Top 2022 trends for small agencies | Ad Age

March 2022

22 Influencer Marketing Experts give their Predictions for 2022


Influencer Marketing For Businesses. Trends And Names To Keep An Eye On


10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed


Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy