You know your brand needs a bigger social media presence, but managing all those accounts is hard. Learn how these top social media management tools can help.
TikTok Ads can be a great way to increase your reach or boost your TikTok influencer marketing. Learn how to set up your first TikTok Ad campaign in this guide.
Social commerce has been growing steadily and it’s disrupting many of the current ecommerce channels that have developed long before the rise of social media. This shift has left some brands, influencers, and marketers on the back foot. As social commerce comes into its own, there are trends that all businesses should be aware of. While there are many positives with social commerce, there are some headwinds building in certain…
2024 was another huge year for influencers and creators. We saw the rise and influence of longer-form content such as podcasts, which took over much of the national debate on critical topics over the past year. According to many industry watchers, the influence of creators has now surpassed that of many mainstream media outlets. That growth looks to continue into 2025. Along with that growth will also come new top…
When influencer marketing was in its infancy, the fitness influencer space was one of the first niches to fully take advantage of this new marketing channel. Fitness influencers quickly realized they could leverage their knowledge to partner with brands looking to reach their dedicated audiences. Fitness influencers have undergone some changes since then, both in the type of content that’s popular and the actual influencers that dominate the niche. This…
As a premier TikTok influencer marketing agency, we get a lot of questions from brands who want to build their presence on TikTok. A common question is how to get more followers on TikTok through organic and engaging methods. Unlike some other platforms like Instagram, TikTok has remained relatively the same as far as how users interact with the platform and the overall user experience. However, trends have changed and…
When most people think of social media & influencer marketing, they generally think of short content. Whether it’s a photo on Instagram, a quip on Twitter, or a TikTok video, it usually takes only a few seconds to consume and engage with. While this is partially true, trends are changing and longer-form influencer content is starting to become more popular on social media platforms. This includes platforms traditionally seen as…
In today’s business world, we’re constantly hearing about data and how good data should be what drives critical decisions. This is true and one of the reasons this mantra has become so popular among businesses of all sizes is the amount of data that’s available today. Market data and metrics used to be something that only the largest companies and brands could access. Data collection and parsing through that data…
One of the biggest lessons of embracing technology and innovation, whatever the industry, is that change is constant. The same holds true for social media marketing, where staying ahead of the curve is crucial if you’re looking to make some noise, connect with your audience, and keep them engaged. This year, in particular, platforms like TikTok and Instagram continue to shift in major ways, presenting challenges and opportunities for marketers. So,…
Social media algorithms are the backbone of social networks and organize the incredible volume of content according to the needs of users. That’s great for users, but brands and influencers face challenges in trying to understand algorithms and gain a strategic advantage. To make things more difficult, each platform has its own ever-changing algorithm quirks and ranking signals that mean the difference between visibility and fading into obscurity. Knowing the…
For businesses, using social media and a solid social media marketing campaign is a major contributing factor for increased business success and, therefore, profits. However, if you’re like the majority of business owners, you probably don’t have a whole lot of free time on your hands with which you can develop and implement a social media marketing campaign; instead, you’re probably already swamped, and the thought of fitting one more thing…