Social media algorithms are the backbone of social networks and organize the incredible volume of content according to the needs of users. That’s great for users, but brands and influencers face challenges in trying to understand algorithms and gain a strategic advantage. To make things more difficult, each platform has its own ever-changing algorithm quirks and ranking signals that mean the difference between visibility and fading into obscurity. Knowing the…
For businesses, using social media and a solid social media marketing campaign is a major contributing factor for increased business success and, therefore, profits. However, if you’re like the majority of business owners, you probably don’t have a whole lot of free time on your hands with which you can develop and implement a social media marketing campaign; instead, you’re probably already swamped, and the thought of fitting one more thing…
