The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…
In some ways, YouTube can be considered the grandfather of influencer marketing in the social media era. Before Instagram and TikTok influencers became millionaires, YouTube creators were partnering with small, upstart brands as a way to introduce them to their audience. Today, influencer marketing is an entire industry experiencing rapid growth, but YouTube is still a formidable platform for brands that want to make a deep connection with an audience….
Social media trends can feel like they turn on a dime. One morning you can wake up and suddenly your feed is filled with content that features some new challenge or meme format that forces you to scroll and catch up. When it comes to influencer marketing, there’s a similar dynamic at play. As trends change, marketers need to constantly adjust their campaign strategies to stay on top of platform…
In 2018, TikTok was introduced to American audiences and the short video format social media platform quickly started gaining popularity. Within 2 years, it became the most downloaded app from 2020-2023 and its popularity with younger users is not slowing down. With this much popularity and a highly engaged user base, brands are eager to get their messaging onto the platform to boost their reach and increase awareness. Many brands…
