Influencer marketing drives up to 11x ROI compared to traditional advertising, but success starts with knowing how to contact influencers effectively. If you’re a business struggling with low response rates or unsure where to begin, this guide will help. We’ll cover practical steps, from preparation to platform-specific outreach, including templates and tips to build authentic partnerships. By the end, you’ll have the tools to connect with influencers and boost your…
Influencer marketing spending has skyrocketed, reaching a record $32.55 billion globally in 2026, reflecting a 33.11% compound annual growth rate. In the US alone, it’s projected to grow 15.7% this year, underscoring the strong ROI brands are achieving through partnerships. But with rates in constant flux due to platform algorithms, economic shifts, and evolving audience behaviors, understanding how much influencers make is crucial for brands planning campaigns. This guide breaks…
In the fast-evolving world of digital marketing, influencer marketing continues to dominate as a powerful tool for brands seeking authentic connections with audiences. As of 2026, the global influencer marketing industry has reached approximately $34 billion, reflecting robust growth and increasing adoption by businesses of all sizes. This surge is driven by its proven ability to deliver high ROI—often up to $5-6 for every dollar invested—making it essential for brands…
In the fast-evolving world of influencer marketing, choosing between micro and macro influencers can make or break your campaign’s ROI. Did you know that micro influencers now deliver up to 60% higher engagement rates than their macro counterparts, according to recent 2026 benchmarks? This micro vs macro influencers dilemma is more relevant than ever as businesses seek targeted, cost-effective strategies to connect with audiences. In this guide, we’ll break down…
Struggling to make your brand stand out on social media? Successful influencer marketing campaigns can be the game-changer, offering inspiration from real-world examples that drive engagement, sales, and brand loyalty. In this guide, we’ll explore what makes these campaigns tick, including types, strategies, and metrics from 2025-2026 hits. You’ll learn how to adapt these approaches to boost your own ROI and connect with audiences effectively. If you’ve spent any time…
Remember back when influencers were just folks with big followings posting selfies and product hauls? Well, fast forward to now, and the game’s changed big time. Virtual influencers—those slick AI-generated avatars that look and act eerily human—are popping up everywhere on social feeds. They’re not just a gimmick anymore; they’re reshaping how brands connect with audiences. As we kick off 2026, it’s clear these digital personas are here to stay,…
Marketing and New York go hand in hand. Find out which influencer marketing agencies are the best in New York.
Financial influencers, or finfluencers, are gaining popularity and respect. Financial product brands are taking notice and need to understand this new space to reach new customers.
Affiliate marketing is nothing new, but when creatively combined with influencer marketing, brands can quickly scale existing campaigns without huge upfront costs.
Influencer marketing isn’t just for fashion and lifestyle brands. Ecommerce businesses can have high ROIs as well. Learn about ecommerce influencer marketing in this guide.
We all know videos sell, but can you optimize your social media content to perform even better? Follow these tips to optimize your influencer marketing strategies.
Influencer marketing has experienced explosive growth in recent years. But are paid ads still relevant? Learn the differences and which marketing method is best in this guide.
2024 was another huge year for influencers and creators. We saw the rise and influence of longer-form content such as podcasts, which took over much of the national debate on critical topics over the past year. According to many industry watchers, the influence of creators has now surpassed that of many mainstream media outlets. That growth looks to continue into 2026. Along with that growth will also come new top…
Social media has always been a place where creative people can share their talents. Whether it’s stand-up comedy, physical feats, art, or music, social media has given millions of people an outlet to share their work with the world. For music, social media and music producer influencers have really changed the entire landscape. What was once controlled by music labels, the entire way that musicians and artists can find an…
It’s hard to believe that during the rise of social media, influencer marketing was seen as something of a novelty. But times have changed and virtually every brand is increasing their influencer marketing budget to reach customers in ways that other channels can’t deliver. A recent 2024 survey of businesses found that nearly 25% said that influencer marketing makes up more than 40% of their total marketing budget. That number truly…
Pop culture can be a funny thing. Just like AI influencer marketing. Trends can seemingly materialize out of thin air. One day you’ve never heard of something, and within days it seems like you can’t avoid it even if you tried. But although it seems these trends come out of nowhere, they often follow a path to relevance that can be traced back to the trends that came before. The…
The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…
From small boutique brands trying to enter the market to the largest brands in the world, influencer marketing is becoming a pillar of every brand strategy. When influencer marketing hits the mark, the result is a highly engaging campaign that resonates with audiences in ways that other marketing channels can’t match. However, not all campaigns achieve this success and some can fall flat, failing to achieve the intended results and…
When OpenAI shadow dropped ChatGPT to the general public in November of 2022, it quickly became the fastest-growing software service in history. Hitting over 100 million users in just a few short months, it surpassed the growth rate of TikTok and other popular platforms. Since then, traffic to ChatGPT has declined slightly, but the idea of AI being a transformative and disruptive force is still on the minds of business…
Influencer marketing has grown so fast and has become so ubiquitous that we sometimes forget how relatively new it still is. In traditional media, decades of history helped streamline the process of negotiations, payment terms, and other key aspects of contracts. Influencer marketing managers already have a lot on their plate from creating campaigns, finding influencers, and tracking results. But contracts are a key part of a successful influencer strategy…
In marketing, you always want to meet your customers where they are. Today, that means reaching customers on the social media platforms that they engage with every day. Paid advertising on these platforms can be part of a well-rounded marketing strategy. But nothing compares to the trust, credibility, and immediate engagement that an influencer campaign can bring to your brand. While influencer campaigns have huge upsides when leveraged correctly, they…