Social Media Blog | Social Media Marketing

Nov 17
Social Media Advertising

Social Media Etiquette to Gain Followers

When you’re an out-of-the-box thinker, it’s likely you’ve broken a rule or two (or twenty!). Our CEO considers himself not just an out-of-the-box thinker, but someone who’s redesigning the box. So, it’s safe to say that at HireInfluence, we don’t always follow the “rules.” Instead, we’re blazing our own trail and hopefully creating something revolutionary


Nov 16
Consumer Behavior and Social Media

Consumer Behavior and Social Media

Thе rise оf social media has brought with in an entirely new marketing avenue for companies. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу ‘word-оf-web. Consumers аrе increasingly heading tо social media sites bеfоrе making а purchase, which greatly influences their buying behavior. The reviews and feedback from existing customers found on these sites hold


Nov 16
Facebook Police

Is Your Brand Guilty of These Social Media Mistakes?

Yоu know уоu аrе supposed tо bе оut thеrе on social media, but it’s not always easy to jump right in when so many factors come into play. Facebook, Twitter, Google+, Pinterest, and уоur own blogs, аrе all integral tools that уоu need tо leverage to make уоur presence known online. Whаt уоu muѕt understand


Nov 16
Social Media Advertising Trends

Tips to Build Your Social Media Following, Part 2

Here’s part 2 in Emily’s fantastic series on building your social community. You can find part 1 here. Enjoy! 4. Use proper grammar and punctuation. Improper grammar and/or punctuation screams unprofessionalism. No matter what point you’re trying to get across, it’s really not valid if it looks like your first grader wrote it. Also, nobody is going


Nov 16
Social Media Demographics

Social Media Battle of the Sexes

If your brand’s message is heavily geared toward one sex or the other, it’s important that you know where that group hangs out more on social media so that you can target your efforts appropriately. Check out this awesome infographic from QuickSprout’s Neil Patel that breaks down all of the important stats, including this key


Nov 16
Social Media on Smartphone

7 Benefits of Social Media for Small Businesses

Small businesses are faced with a variety of challenges and hurdles to overcome. And if you’re a small business owner, you know that finding the cash to alleviate those challenges, grow your business, and invest in marketing can be trying, if not impossible. One tool that small businesses can use to market themselves, ultimately leading


Nov 16
Social media Wasting Time

Wasting Time on Social Media?

Any one who has ever spent ANY amount of time on social media will agree that a big drawback is the amount of time wasted. Open Pinterest only to look up and realize 2 hours have passed? Yep, we’ve been there. Have 25 tabs open as a result of following rabbit trail after rabbit trail?


Nov 16
How to Decide Which Social Media Platform is Best for Your Next Influencer Marketing Campaign

4 Basic Tips Of Social Media Campaigns That Work

Running a campaign through social media is now considered a normal part of marketing for brands, small businesses, and startups. (If it’s not for yours, we highly suggest that you reconsider!) But it can sometimes be hard to get started when you feel like you don’t even have a good grasp on some of the


Nov 16
Social Media Image Size Guidelines

Social Media Image Size Guidelines

Images are a HUGE part of any social media presence. They act as your visual introduction, provide fun ways to combine branding with personality, and, when used in status updates and messages, lead to more engagement. In order to get the most out of your social media images, it’s crucial that they are each sized


Nov 16
Want to be a Twitter Pro

Want to be a Twitter Pro? Check out these tips!

When it comes to Twitter, there are many ways both brands and individuals can use the platform to its maximum potential while creating a successful, influential profile. But this is a process that takes patience and work, and usually a whole lot of learning. One of the best ways to do this is to glean