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Reporting and analysis of influencer marketing campaigns

By leveraging these tips, businesses can maximize the reach of their campaigns to generate measurable results.

March 13, 2023
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Top twitch streamers (Updated for 2023)

Similar to YouTube, Twitch is a video streaming platform that focuses on eSports and gaming-related content. Creators share anything from tutorials and episodic shows to vlogs but the most popular content is video game live streams. In just the beginning of the first quarter of 2023, data reported that Twitch sees 140 million unique monthly visitors.[1] 2023’s Top Twitch Streamers (So Far!) Ninja Ninja is the platform’s number one streamer…

March 7, 2023
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Growth marketing during a recession

Marketing during a recession can present opportunities for those who are able to adapt and respond effectively to shifts in consumer behavior Here are some key things that brands need to know when marketing during a recession.

March 6, 2023
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The top fitness influencers of 2023

Did you know the market value of influencer marketing has more than doubled across the globe since 2019? It has climbed to $13.8 billion U.S. dollars after 2021.[1] In that market is the world of fitness influencers or “fitfluencers.” The fitness niche spans a wide range of interests and modalities across the globe. From dance and yoga to bodybuilding and whole-body wellness, there are influencers in every niche. These content…

March 5, 2023
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Amazon affiliates vs. Amazon influencer program

E-commerce brands are leveraging Amazon as another way to generate revenue. Here’s how.

March 2, 2023
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What is user generated content?

If you want to see the maximum ROI on your influencer marketing campaigns, incorporating this is the perfect strategy.

February 27, 2023
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Top platforms for finding influencers

Influencer marketing is one of the most effective ways to reach a large, engaged audience. It helps businesses increase brand awareness, build trust, and create relationships with potential customers. With an effective influencer marketing strategy, businesses can leverage the status of influencers to reach their target market and generate more sales Finding the right influencers to work with your brand is one of the most important steps in any successful…

February 14, 2023
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Top 21 marketing podcasts

Are you or your team looking for the best marketing podcasts to listen to? Look no further! We’ve compiled a list of the top 21 marketing podcasts that will help you stay up to date on the latest trends and strategies for any industry.  Whether you’re a beginner in the field or an experienced marketer, these podcasts will provide valuable insights and tips that can help you succeed in your…

February 10, 2023
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Influencer marketing for small businesses

When you’re running a small business, you know you’re responsible for doing or overseeing nearly every element of your company. Throw into the mix the ever-changing spectrum of marketing demands, and it can seem like an impossible task. But not to worry! While marketing is a major component of any business growth strategy, it doesn’t have to be a source of stress — even if you’re a small business owner…

February 7, 2023
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Top metaverse influencers

What once seemed like science fiction is now a reality in the “metaverse.” Imagine a world where you can alter your appearance, environment, and social status with the click of a button. With one upgrade or in-app purchase, you can own the latest fashion accessories, drive the hottest car, or try the newest makeup trends – all from the comfort of your own home. The metaverse is where reality collides…

February 2, 2023
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What Is influence-for-hire?

Influencers have risen to become a valuable aspect of digital marketing strategy. With the savviness of modern consumers, word-of-mouth recommendations can be more effective than advertising for swaying the target audience. People want to listen to subject-matter experts and get their product recommendations from those they trust, which now includes social media influencers and creators. It’s clear that brands should work with influencers to elevate their marketing strategy, but that’s…

November 30, 2022
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How endorsements and product placement work in influencer marketing

How Endorsements and Product Placement Work In Influencer Marketing Product placement has been an ideal for the advertising industry, especially influencer marketing agencies. Subtly including products in mass media adds value to the customer experience without disrupting the entertainment itself. One prominent example is the James Bond franchise. LG monitors, Triumph bikes, Omega watches, Microsoft electronics, and Aston Martin vehicles are all featured prominently in these films, adding to the…

November 12, 2022
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What is earned media (and how it related to influencer marketing)

Earned media is free publication about a business that’s generated through organic efforts. Usually, earned media is published by third parties and isn’t created or paid for by the company. Because there’s inherent trust in promotion that isn’t paid for by the company, it can be an effective form of publicity. Earned media leverages the power of word-of-mouth marketing from an independent source. There are several forms of earned media,…

November 9, 2022
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How to spot fake influencers

Influencer marketing grew in popularity because it’s effective. People are naturally swayed by the opinions of industry leaders, experts, and those they know. Brands are seeking out influencer collaborations, leading more and more people to try to establish themselves as top influencers. It takes time to build a dedicated audience, however, and some are taking shortcuts to get ahead. Influencer fraud is a growing issue in influencer marketing. If brands…

November 9, 2022
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What are virtual influencers?

With the Metaverse and virtual-reality games, humans are increasingly interacting with virtual personalities in the digital space. The newest wave is virtual influencers – online personalities that are serving the influencer marketing space. Virtual influencers are becoming a force to be reckoned with. They can do anything a human influencer can do, but they have more control and engagement. In fact, virtual influencers have the potential for three times the…

November 9, 2022
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How to create social conversations for brands

Conversations happen all day on social media. Among them, millions of conversations are about brands, products, or services, creating an opportunity for brands to connect with customers. Brands shouldn’t be afraid to talk, share, and educate customers on social media. This makes them human, establishes trust, and builds lasting relationships. Social conversations like these are an effective way for brands to stand out and boost brand awareness. What Are Social…

November 9, 2022
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How are influencers paid?

Influencer marketing is one of the most effective ways to reach your target audience – especially on social media. The cost for an influencer can vary, however, based on the industry, business goals, platforms, campaigns, social reach, and more. There are a number of ways that influencers can be paid, including through products, discounts, and monetary compensation. Influencers have multiple methods to get paid as well, including sponsored posts, ambassadorship,…

November 9, 2022
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Top influencer marketing startups (updated for 2023)

Influencer marketing is one of the newer players in the digital marketing world, but that hasn’t stopped it from being highly effective. As it continues to grow, new startups geared toward influencer marketing are popping up everywhere — some with more traction than others. When more than 50 million people worldwide consider themselves content creators, there’s something to be said about hopping on the influencer marketing trend. Influencer marketing startups…

November 9, 2022
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Influencer marketing for tiktok

Tik Tok has exploded over the last few years — it’s the most downloaded app globally.. TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022. Because of its short-form video model, people can scroll and consume ads, information, and entertaining videos in seconds. In 2022, users of this platform arel spending nearly 46 minutes per day…

November 9, 2022
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Influencer marketing vs affiliate marketing

Reaching ever-increasing skeptical prospects takes a different form of advertising that radiates an air of authenticity. Because of this, influencer marketing and affiliate marketing are both beneficial for the brands that invest in them. If you’re a content creator, you might be interested in seeing which is worth pursuing. If you’re a brand or business, you might be trying to decide if influencer or affiliate marketing will draw the best…

November 9, 2022
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Influencer marketing specialist salary

Influencer marketing is marketing for the digital age. The global influencer marketing market has more than doubled since 2019. This in-demand field is quickly generating interest and leaves room for multiple positions in the funnel, one of which is the influencer marketing specialist. What is an Influencer Marketing Specialist? An influencer Marketing Specialist builds strategies, matches influencers with right-fit brands, and manages influencer output. The primary goal of an influencer…

October 25, 2022
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Shopify influencer marketing

What is Influencer Marketing for Shopify Brands? Influencer marketing for Shopify brands generates new leads and conversions by using the stature of trustworthy influencers. Shopify has recently launched Shopify Collabs — a marketplace that makes it easy for businesses and creators to build collaborative partnerships. This new tool streamlines the process of finding and screening influencers for Shopify brands who use the service. Influencer marketing leverages the authority certain influencers…

October 25, 2022
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The 20 best influencer marketing tools for 2023

Influencer marketing has accelerated the growth of many brands and businesses of all sizes. But finding, vetting, and hiring influencers isn’t always an easy process. This is why leveraging influencer marketing-specific tools is essential for your campaigns to be successful. Ready to jumpstart your influencer marketing strategy this year? Check out our list of some of the best influencer marketing tools for 2023. How Did We Rank This List? We…

October 25, 2022
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What is dark posting in influencer marketing?

The paid ads that show up on news feeds on social media are dark posts. Despite their prominence, many brands aren’t sure of what dark posts are and how they fit into the marketing mix. Only a small percentage realize how much opportunity and revenue could come from dark posts and the content that they’ve already paid for. Dark posts are not a black hat tactic or “dark” in any…

August 8, 2022
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Influencer marketing niches

Influencers are content creators who have the power to influence or alter the decisions of others. That power is multiplied exponentially for influencers who operate within a specific niche. In the context of influencer marketing, a niche is a highly-specific segment of the market. Whatever that niche is, be it beauty, fashion, travel, or sports, the content creator will share photos, captions, and sponsors only related to this niche. Landing…

June 8, 2022

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023

How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022

How the social media landscape is shifting for brands and creators

September 25, 2022

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022

Influencer marketing is about being picky: choose the right influencer

September 12, 2022

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022

How much does an influencer manager Charge?

August 29, 2022

Is there an agency for influencers?

August 20, 2022

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022

Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022

High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022

10 best influencer marketing tools you need in 2022

August 10, 2022

What does a talent agency do for influencers?

July 30, 2022

Top 2022 trends for small agencies | Ad Age

July 20, 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022

Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022

10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021

Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021