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Mastering the Hook in Instagram Stories: Grabbing Attention in Those Crucial First Moments

Mastering the Hook in Instagram Stories: Grabbing Attention in Those Crucial First Moments

It’s no secret that Instagram Stories have become a go-to spot for brands to chat with their audience in a way that’s quick, fun, and fleeting. Updated as of December 2, 2025, this piece dives into why nailing that initial “hook” can make or break your content. I’m drawing from insights by Torrey Tayenaka, the founder of Sparkhouse, but I’ve fleshed it out with more real-world examples and tips to…

December 2, 2025
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Why LinkedIn Thought Leadership Still Wins in B2B

Building Trust and Credibility: Research suggests that thought leadership on LinkedIn enhances brand trust among B2B buyers, with evidence leaning toward its role in aligning internal decision-makers and reducing deal stalls. Driving Leads and Engagement: It seems likely that LinkedIn’s platform drives high-quality leads, as B2B marketers report it as the most effective channel, potentially lowering costs and boosting conversions. Integration with Influencer Marketing: The evidence leans toward thought leadership…

November 10, 2025
TikTok Marketing Agencies

18 Top TikTok Influencer Marketing Agencies for 2025

TikTok is back online and brands still want to reach those consumers. Here are the top TikTok influencer marketing agencies to help you grow your business and brand.

November 6, 2025
Top 10 Best YouTube Influencer Marketing Agencies For 2025

Top 18 Best YouTube Influencer Marketing Agencies for 2025

YouTube remains one of the most powerful platforms for brands to connect with audiences, boasting over 2.5 billion active users and driving significant engagement through long-form video content. With 70% of marketers leveraging YouTube for influencer campaigns and 34% of consumers using it for product research, partnering with the right YouTube influencer marketing agency can elevate your brand’s visibility, credibility, and ROI. Whether you’re launching a new product, building awareness,…

November 5, 2025
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Top 10 Influencer Marketing Agencies in New York

Marketing and New York go hand in hand. Find out which influencer marketing agencies are the best in New York.

November 4, 2025
How to spot fake influencers

How To Spot Fake Influencers 2025

Influencer marketing keeps growing, but so does the problem of fakes who trick brands with phony metrics. With losses hitting $1.3 billion yearly from bad partnerships, spotting these imposters is more important than ever. Over 49% of Instagram influencers get flagged for fraud, wasting time and money on campaigns that flop. Brands need solid ways to check authenticity before committing. This guide covers what fakes look like, why they hurt,…

November 2, 2025
AI-Powered Influencer Matching- Tools and Best Practices for 2026 2

AI-Powered Influencer Matching: Tools and Best Practices for 2026

In the fast-paced world of influencer marketing, finding the right creator to partner with can make or break a campaign. Gone are the days when brands relied solely on gut feelings or endless spreadsheets to scout talent. As we head into 2026, smarter systems are stepping in to streamline the process, helping teams match creators based on data-driven insights that go beyond surface-level stats. This shift isn’t just about speed—it’s…

October 31, 2025
The Rise of Influencer Marketing on Emerging Platforms Like Threads and Bluesky 2

The Rise of Influencer Marketing on Emerging Platforms Like Threads and Bluesky

Social media is splitting up more than ever in 2025, with folks tired of the same old feeds on Instagram and TikTok. That’s where newcomers like Threads and Bluesky come in, offering fresh ways to connect without the overload of ads or algorithm tricks. For brands dipping into influencer marketing, these platforms are turning into goldmines for real conversations and niche audiences. But it’s not just about jumping on the…

October 29, 2025
The Future of Influencer Marketing- Predictions for 2026 and Beyond 1

The Future of Influencer Marketing: Predictions for 2026 and Beyond

Influencer marketing has come a long way from simple shoutouts on Instagram, and as we roll into the second half of 2025, it’s clear the landscape is shifting fast. Brands are pouring more cash into it, creators are getting savvier, and tech is mixing things up in ways we couldn’t have imagined a few years back. But what does that mean for 2026 and the years after? Drawing from fresh…

October 27, 2025
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Influencer Analytics: Essential KPIs to Track

Tracking influencer marketing campaigns is essential to success. Creating an effective process to gather, organize, and report numbers may be cumbersome, but it’s an important aspect of running successful influencer marketing campaigns. One of the challenges of influencer analytics is tracking a fluid environment. Brands need to have clear goals and key performance indicators (KPIs) ahead of the campaign to ensure that they’re getting the results they want.  Creating a…

October 25, 2025
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Influencer Relations Management: What It Is and How to Build an IRM Strategy

Along with digital marketing, influencer marketing is beginning to replace traditional advertising. According to Data Bridge Market Research, the influencer marketing industry is expected to reach $69.92 billion by 2029 at a CAGR of 32.50% from 2022 to 2029.[1] Still, influencer marketing is not a “set it and forget it” strategy. A lot of the success relies on the brand’s ability to manage the influencer relationship.  What Is Influencer Relations…

October 22, 2025
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How to Vet Influencers

One of the biggest challenges brands face with influencer marketing is determining how to properly vet potential influencers for campaigns. There’s a lot to consider, from the type of influencer to the audience to the authenticity of their stats.  Fake influencers are on the rise, leading brands to believe that they have much more clout than they actually do. It’s easy for influencers to use low-cost follow services and bots…

May 15, 2025
Top Food Influencers in NYC

Top Food Influencers in NYC

From Michelin-starred restaurants to gourmet street vendors, just about every cuisine is represented in New York City. It’s a city known for its culinary culture – and its food influencers. These influencers cover a range of food-related topics, including restaurant reviews, recipes, food tips, and more. Here are the top food influencers in NYC covering everything from exciting new restaurants to emerging food trends to innovative recipes. Christine Yi @cy_eats…

May 12, 2025
best Influencer Marketing Tools

The 20 Best Influencer Marketing Tools For 2025

Last updated April 8, 2025 Influencer marketing has accelerated the growth of many brands and businesses of all sizes. But finding, vetting, and hiring influencers isn’t always an easy process. This is why leveraging influencer marketing-specific tools is essential for your campaigns to be successful. Ready to jumpstart your influencer marketing strategy this year? Check out our list of some of the best influencer marketing tools for 2025. How Did…

May 8, 2025
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How to Create an Influencer Marketing Campaign

Influencer marketing is an effective way to reach new audiences. There are 4.9 billion social media users globally, which is about 60.49% of the world population.[1] By 2027, global social media users are forecasted to reach 5.85 billion.  Everyone from major brands to small businesses is leveraging influencer marketing for success. Still, it takes planning and effort to create an effective campaign.  What Is an Influencer Marketing Campaign? An influencer…

May 8, 2025
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Company Crisis Examples and What to Learn from Them

It’s rarely smooth sailing for businesses. Mistakes happen, often at the worst time, and can leave companies with financial or reputational damage. Crisis management, the practice of preparing for negative incidents, minimizing their damage and disruption, and getting an organization back on track, is crucial to business. Agile companies anticipate threats and develop strategies to cope with their impact. Here are the best examples of company crises, how each company…

May 6, 2025
Top NFT Influencers

Top NFT Influencers

Nonfungible tokens (NFTs) are growing fast. Revenue is expected to reach $1,601.00m in 2023. By 2027, it’s projected to grow 18.55% for a total of $3,162.00m.[1] Along with that, influencer marketing for NFTs and blockchain is booming. There are numerous influencers offering advice, trends, and emerging projects, including new NFT launches from brands. What Is NFT Marketing? Like any other product, NFTs are sold based on promotion. But with NFTs,…

May 3, 2025
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How to Navigate a Company Crisis

Whether it’s a global pandemic, economic downturn, company scandal, or natural disaster, crisis situations can have a significant impact on businesses and their marketing strategies. All businesses are susceptible to crises, so it’s critical to be prepared to address them with a crisis management plan. A crisis management plan encompasses the possible sources of a crisis, understanding the stages of a crisis, and ensuring that the right team is in…

May 1, 2025
How to build influencer communities

How to build influencer communities

By now, virtually every brand knows that influencer marketing is the key to success as consumer demands and market competition grow. But as more brands leverage the power of influencers, that also means leveling the playing field. The core component of influencer marketing success is the authenticity in this marketing tactic, and this comes from long-term partnerships between brands and influencers. In the process, brands can build communities of dedicated…

April 30, 2025
Top Naturalist Influencers

Top Naturalist Influencers

Naturalists study the natural world through the observation of animals and plants. With the rise of influencer marketing, it’s a logical progression for naturalists and wildlife enthusiasts to draw attention to the beauty of our flora and fauna – earning themselves the title of “influencer.” Naturalist influencers offer more than just beautiful wildlife and landscape photography and videos, however. They play a vital role in environmental issues and raise awareness…

April 30, 2025
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Financial Influencers: Expanding Influencer Marketing Into New Markets

Financial influencers, or finfluencers, are gaining popularity and respect. Financial product brands are taking notice and need to understand this new space to reach new customers.

April 29, 2025
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How to Choose an Influencer Marketing Manager

Influencer marketing is a highly effective marketing strategy for brands, but it’s not a “set it and forget it” tactic. Working with influencers requires daily interactions, contract negotiations, administrative work, and creative campaign concepts – more than one marketing department can handle. An influencer marketing manager handles all the work for brands, finding influencers, building relationships, guiding campaigns, checking content, and diving into campaign metrics. Whether it’s a brand’s first…

April 29, 2025
create successful influencer content

How to create successful influencer content

Social media has been a boon for businesses and influencers alike. Content creators can use social media to build a following and promote their personal brand, and partnerships or collaborations between influencers and brands create authentic, meaningful conversations with audiences. There’s a vast pool of influencers that brands can tap into, but the competition for attention is fierce. Influencers must rise above and stand out with quality content that resonates…

April 28, 2025
Image of an influencer account feed on a smartphone

Influencer Ethics: Collaborate Responsibly

Influencer marketing is not a flash-in-the-pan marketing trend. Over the past few years, the growth of the influencer marketing industry has proven that it’s a crucial part of a brand’s strategy. But like all aspects of marketing, the rise of influencer marketing highlights a growing problem with influencer ethics. As key tools in the marketing world with the social capital to shape opinions and encourage purchasing decisions and behaviors, influencers’…

April 27, 2025
What Is Shadow Banning and Is It Real

What Is Shadow Banning and Is It Real?

Social media has become a must for any brand or influencer looking to boost online presence, audience, and growth. Building that engagement and following doesn’t happen overnight – but losing it could happen in a flash. In recent months, Instagram and TikTok users have found themselves in just that situation. Seemingly overnight, all of their content seemed to vanish off the face of the internet – the shadow ban. Shadow…

April 27, 2025
How-to-Partner-with-Brands-as-an-Influencer-ceo-weekly

How to Partner with Brands as an Influencer

August 18, 2025
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How to Become an Influencer: The Ultimate Cross-Platform Guide

June 17, 2025
Newstrail-4

Influencer Marketing Market Size to Reach $199.6 Billion by 2032, Says Allied Market Research

June 3, 2025
How to Pick a TikTok Shop Agency That Actually Drives Sales

How to Pick a TikTok Shop Agency That Actually Drives Sales (2025 Guide)

June 2, 2025
Eager-to-Maximize-ROI-on-Influencer-Marketing-Investments-Experts-Share-Diverse-Perspectives-on-How-to-Optimize-Brand-Creator-Deals-First-Part

Part One – Eager to Maximize ROI on Influencer Marketing Investments? Experts Share Diverse Perspectives on How to Optimize Brand-Creator Deals

June 2, 2025
HIREINFLUENCE

How HireInfluence Supports Brands Through Strategic Influencer Marketing

April 29, 2025
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The Influencer Playbook Behind Airlines & Cruise Lines’ Most Successful Campaigns

April 21, 2025
The 2025 Digiday Media Buying

The 2025 Digiday Media Buying and Planning Awards have named Laying Digital Pictures’ Kim Kardashian, HGTV’s newest reality series, and Telefuture Weekly as some of the finalists

April 9, 2025
Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

April 9, 2025
Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

April 3, 2025
Experiential Marketing Agency Market: Analysis and Leadership with Agency EA

Experiential Marketing Agency Market: Analysis and Leadership with Agency EA

April 3, 2025
Influencer-Marketing-Strategies-For-Ecommerce

Influencer Marketing Strategies For Ecommerce In 2025

April 3, 2025
s-o-c-i-a-l-c-u-t-hCjo_bIkVig-unsplash

Influencer Marketing Market Set to Soar, Reaching USD 199.6 Billion by 2032

March 11, 2025
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Best Social Media Marketing Strategies For Mobile Apps

March 11, 2025
Influencer Alchemy: Converting LA’s Vibrant Network into Marketing Gold

Influencer Alchemy: Converting LA’s Vibrant Network into Marketing Gold

April 3, 2025
The Top STEM Influencers Inspiring a New Generation

The Top STEM Influencers Inspiring a New Generation

February 24, 2025
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Influencer Marketing vs. Paid Ads: Which Should You Go With?

February 23, 2025
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Influencer Market Growth, Trends, and Opportunities From 2025-2034

February 23, 2025
building brand love

Influencer Marketing Market to Garner $199.6 billion by 2032

February 23, 2025
Ecommerce Success in 2025: Mom Influencers Are No Longer Optional, They’re Essential

Ecommerce Success in 2025: Mom Influencers Are No Longer Optional, They’re Essential

February 23, 2025
Renew youth

Unwavering Growth Of Internet Celebrity Product Marketing Platform Market 2024

February 17, 2025
USBN

Influencer Marketing for Retailers this Holiday Season

November 1, 2024
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How to Become a Major Brand Influencer and Work with an Influencer Agency

November 1, 2024
Building a Strategy Behind Influencer Marketing Campaigns

HireInfluence Named 2024 MUSE Agency of the Year

November 1, 2024
NI1

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

November 1, 2024
Guide to Partnering with Brands as an Influencer

Guide to Partnering with Brands as an Influencer

November 1, 2024
Holiday

Holiday Influencer Marketing Strategies for Retailers

November 1, 2024
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Why Influencer Marketing Agencies are the Future for Emerging Brands

November 1, 2024
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Insights into the Influencer Marketing Agency Service Market 2024

November 1, 2024
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HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness

November 1, 2024
Influencer Market Size Expected to Expand

Influencer Market Size Expected to Expand

November 1, 2024
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024
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We Asked the Experts: Top Influencer Marketing Mistakes (And How to Avoid Them)

October 9, 2024
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The Global Influencer Marketing Market Size Reach USD 199.6 Billion by 2032

September 19, 2024
Ecommerce Influencers

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

September 12, 2024
Snapchat Influencers

Snap’s new AI video tool will appeal to both creators & advertisers, experts say

September 5, 2024
TikTok and Snap Influencer Agencies

How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance

August 15, 2024
Chris jack

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024
revenue time digiday

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024
retail network digiday

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024
tiktok chop digiday

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024
HHire

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024
robot support digiday

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024
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Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024
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Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024
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Which brands really won Super Bowl 2024?

February 16, 2024
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How agencies are investing in influencers this Super Bowl

February 9, 2024
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How to Effectively Use Twitter Influencer Marketing

February 9, 2024
STUDY 76 Of marketers 52 Of Influencers Use AI In Their Work

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024
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Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024
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HireInfluence Wins The One To Watch Award

February 1, 2024
Agency leaders discuss the power of great mentorship

Agency leaders discuss the power of great mentorship

January 25, 2024
Harnessing Your Superfans

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024
Emma

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023
TWIM

2023 Top Women in Marketing Honorees Revealed

December 18, 2023
New Year 2023

Top advertising trends to watch in 2024

December 14, 2023
promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
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Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
TikTok Logo

Will TikTok Stick Around? Tips for Retailers

May 2, 2023
USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
Ford Explorer Mens Only Edition

TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
Inflow Hireinfluence.com Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
Super Bowl brands

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
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How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
top advertising industry trends

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
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Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
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HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
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WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
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How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
social media influencer

How the social media landscape is shifting for brands and creators

September 25, 2022
US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
bricktown

Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
marketing sherpa

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
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How much does an influencer manager Charge?

August 29, 2022
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Is there an agency for influencers?

August 20, 2022
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Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
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Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
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High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
Sprout Social

10 best influencer marketing tools you need in 2022

August 10, 2022
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What does a talent agency do for influencers?

July 30, 2022
Meeting

Top 2022 trends for small agencies | Ad Age

July 20, 2022
March 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
panorama

Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
meeting

10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
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Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021