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How endorsements and product placement work in influencer marketing

How Endorsements and Product Placement Work in Influencer Marketing

Product placement continues to evolve as a cornerstone of modern advertising strategies. Influencers integrate brands into their daily content with increasing sophistication. This integration creates authentic connections that resonate with audiences. In 2026, subtle placements dominate short-form videos and stories across platforms. Brands achieve higher engagement when products appear naturally in lifestyles. Endorsements add explicit support while placements offer implicit familiarity. The combination drives both immediate sales and long-term brand…

February 11, 2026
How to spot fake influencers

How To Spot Fake Influencers 2026

Influencer marketing has reached new heights in 2026. The global industry now exceeds $21 billion in value. Brands invest heavily in creator partnerships. Returns depend on genuine audience reach. Fraud continues to undermine these efforts. Projections show brands losing over $2 billion this year to influencer fraud. On average, 15% of followers across accounts are fake. Engagement fraud affects even more interactions. Some studies reveal over 55% of Instagram engagement…

February 11, 2026
How are influencers paid

How Are Influencers Paid?

Influencer compensation in 2026 continues to evolve with performance-based models gaining traction. Brands increasingly combine flat fees with commissions to align payments with results. Long-term partnerships have become more common than one-off posts. Hybrid payment structures reward actual sales or engagement metrics. Agencies handle most transactions to ensure compliance and efficiency. Influencers receive payments through direct transfers, platforms, or third agencies. Performance bonuses now supplement base rates in many contracts….

February 11, 2026
influencer marketing specialist salary

Influencer Marketing Specialist Salary

The influencer marketing industry has expanded significantly by 2026. The global market now exceeds $33 billion annually. Brands increasingly allocate budgets to influencer partnerships for authentic audience reach. This expansion creates strong demand for specialized roles. Influencer marketing specialists play a central part in executing successful campaigns. They bridge brands and creators in a performance-driven landscape. Remote work options have broadened access to high-paying positions. Agencies handling major clients often…

February 11, 2026
Shopify influencer marketing

Shopify Influencer Marketing

What is Shopify Influencer Marketing? Shopify influencer marketing connects eCommerce brands with content creators to promote products across social platforms. Brands use trusted voices to reach targeted audiences through authentic endorsements. Shopify Collabs integrates directly into the admin dashboard and simplifies discovering, recruiting, and managing creators. Merchants search millions of creator profiles based on niche, location, and performance data. The platform handles affiliate links, gift sending, sales tracking, and automated…

February 11, 2026
best Influencer Marketing Tools

The 20 Best Influencer Marketing Tools For 2026

Influencer marketing drives measurable growth for brands across industries in 2026. Platforms now leverage AI for precise creator matching and fraud detection. Tools streamline discovery, outreach, campaign execution, content approval, payments, and attribution. Brands use these solutions to scale programs while maintaining authenticity. E-commerce integrations allow direct sales tracking from influencer content. Analytics dashboards provide real-time insights into engagement, reach, and conversions. Social listening features help identify emerging creators and…

February 11, 2026
Dark Posting

What Is Dark Posting in Influencer Marketing?

Dark posting remains a cornerstone of paid social strategies in influencer marketing. Brands run targeted ads using creator content without publishing it organically on timelines or feeds. This approach delivers authentic messaging to precise audiences while maintaining clean profiles. Platforms have refined tools for these ads, making them more effective than ever. Meta’s Partnership Ads and TikTok’s Spark Ads dominate execution. Creators grant access for brands to promote content directly…

February 11, 2026
MTV influencer

What Is Influencer Marketing?

Influencer marketing in 2026 involves brands partnering with content creators who hold authentic sway over targeted audiences on social platforms. These creators promote products through integrated content that feels organic to their followers. The approach relies on trust built between creators and communities rather than direct advertising. Brands select partners whose values align closely with their own to maintain credibility. Campaigns now emphasize measurable outcomes like conversions and engagement rates…

February 11, 2026
Leveraging influencer marketing for startups

Leveraging Influencer Marketing For Startups

Startups operate in highly competitive markets where visibility determines survival. Limited budgets restrict access to large-scale advertising channels. Rapid brand recognition drives customer acquisition and investor interest. Influencer marketing delivers targeted exposure through creators with established trust. Short-form video dominates platforms like TikTok and Instagram in 2026. Collaborations with aligned influencers generate authentic engagement that converts viewers into users. Bootstrapped companies achieve outsized results by focusing on niche creators. The…

February 11, 2026
Micro-influencers

Micro-influencers: The complete guide

10 Micro-Influencers to Watch in 2026 Brands across industries continue to shift budgets toward influencer marketing in 2026. Spending in this channel grows steadily as companies seek authentic audience connections. Micro-influencers deliver superior engagement rates compared to larger accounts. Their followers trust recommendations because content feels genuine rather than promotional. Niche focus allows these creators to build loyal communities around specific interests. Performance data shows micro-influencers often yield higher ROI…

February 11, 2026
Black American Influencers

Black American Influencers

Representation in digital media continues to expand in meaningful ways. Black American influencers play a central role in shaping online conversations around culture and identity. They create content that reflects diverse experiences across multiple niches. Their platforms highlight authenticity in an era of rapid trend cycles. Many focus on empowerment through personal narratives. Mental health awareness gains traction through their open discussions. Luxury lifestyle content inspires aspirational aesthetics. Plus-size fashion…

February 11, 2026
Influencer marketing in the skincare space

Influencer Marketing in the Skincare Space

Social media platforms continue to dominate how consumers discover and trust skincare products. TikTok and Instagram drive real-time tutorials and honest reviews that resonate deeply with audiences. Dermatologist-led content has surged in credibility as buyers seek science-backed recommendations over hype. Brands that ignore influencer partnerships risk falling behind in a market where peer endorsements influence over 80% of purchases. Engagement rates remain higher with creators who share genuine experiences rather…

February 11, 2026
Top Australian influencers 2023

Top Australian Influencers

Australian influencers shape social media trends in 2026 through diverse niches. Creators from across the country command loyal global audiences. Fitness remains a powerhouse category with practical programs. Beauty content evolves with innovative techniques and reviews. Food posts emphasize simple, reliable recipes. Travel imagery showcases breathtaking locations. Family-oriented videos deliver genuine moments. Comedy creators produce viral, relatable skits. Gaming streams attract massive young viewers. Lifestyle feeds mix fashion, wellness, and…

February 11, 2026
reddit logo

Reddit Influencer Marketing

The Growing Role of Reddit in Influencer Marketing Reddit continues to stand out as a platform where authentic conversations drive engagement in 2026. Brands increasingly turn to Reddit for influencer campaigns that prioritize genuine connections over broad reach. Niche communities allow marketers to target highly specific audiences with precision. Influencer partnerships on Reddit focus on creators who actively participate in relevant subreddits. Success depends on contributions that add real value…

February 11, 2026
trident

How Does Influencer Marketing Affect SEO?

E-E-A-T Remains Central to Google Rankings Google continues to prioritize E-E-A-T in 2026. Experience now joins expertise, authoritativeness, and trustworthiness as core signals. Brands that demonstrate firsthand knowledge rank higher in search results. Off-page factors build authority through external validation. High-authority mentions and links signal trustworthiness to algorithms. Influencer partnerships create natural pathways to stronger E-E-A-T profiles. Collaborations expose brands to established audiences that already trust creators. Authentic endorsements from…

February 11, 2026
influencer taking photo

The FTC and Influencer Marketing: What You Need to Know

Evolution of the FTC Endorsement Guides The Federal Trade Commission maintains endorsement guides to prevent deceptive advertising practices. These rules require transparency whenever a material connection exists between a brand and an endorser. Brands must ensure consumers receive honest information about products and services. The guides apply across all media platforms where endorsements appear. Regulators developed the initial framework decades ago to address traditional advertising concerns. Early versions focused on…

February 10, 2026
top finance influencers

Top Finance Influencers You Need to Be Following in 2026

Finance influencers play a key role in making money management accessible in 2026. They break down complex topics into practical advice on platforms like TikTok, Instagram, and YouTube. Many share personal journeys from debt to financial independence. Others focus on investing strategies suited to current market conditions. Women creators lead conversations around wealth-building for diverse audiences. Content often highlights side hustles, emergency funds, and retirement planning. Short-form videos dominate financial…

February 10, 2026
influencer marketing manager

The Right Influencer Marketing Manager

In 2026, influencer marketing continues to drive significant brand growth through authentic creator partnerships and data-driven strategies. Brands increasingly rely on skilled managers to navigate AI-powered discovery tools, platform algorithms, and evolving regulations. Selecting the right influencer marketing manager ensures campaigns deliver measurable ROI while aligning with long-term audience engagement goals. This guide explores key considerations for identifying managers who excel in today’s performance-focused landscape. Influencer Marketing Managers and Agencies:…

February 10, 2026
ESports Influencer Marketing

ESports Influencer Marketing

The esports industry continues to expand rapidly in 2026. Professional gaming events now fill massive arenas worldwide. Viewership records break regularly across streaming platforms. Brands increasingly recognize the value of partnering with esports personalities. These creators command highly engaged audiences that spend hours consuming content daily. Esports fans demonstrate strong loyalty to their favorite players and streamers. This dedication translates into authentic promotion opportunities for sponsors. Live tournaments draw millions…

February 10, 2026
Cost of influencer marketing

Cost of Influencer Marketing

Influencer marketing remains a dynamic sector where costs shift based on emerging platforms and audience behaviors. Brands face varying expenses influenced by platform algorithms and content formats. Payment structures range from per-post fees to comprehensive campaign deals without fixed benchmarks. The industry has matured since its early days, yet pricing lacks the stability seen in traditional advertising. Social media’s rapid changes mean influencer demand can spike or drop quickly. This…

February 10, 2026
Top Music Influencers

Top 10 Music Influencers in the United States

Music shapes culture in profound ways. Artists today extend their reach far beyond charts and streams. They inspire fashion trends across generations. Fans adopt signature looks from high ponytails to bold hair colors. These creators champion mental health awareness openly. They share personal struggles to connect with millions. Body positivity remains a powerful message. Curvy figures and unfiltered posts challenge narrow standards. Queer representation gains visibility through vibrant performances. Drag-inspired…

February 10, 2026
top Instagram influencers

Top Instagram Influencers

Instagram remains the premier visual platform in 2026, blending polished feeds, engaging Reels, and authentic Stories. Leading creators shape trends in sports, music, fashion, beauty, fitness, and entertainment. Brands partner with them for genuine connections and massive reach. Follower counts highlight sustained influence and global appeal. Engagement rates often exceed industry averages. Content variety keeps audiences invested daily. Collaborations drive product launches successfully. This expanded list features 25 standout influencers…

February 9, 2026
Top Twitch Streamers

Top Twitch Streamers (Updated For 2026)

Twitch stands as a premier live streaming platform centered on gaming and interactive entertainment. Creators broadcast everything from competitive esports matches to casual playthroughs. Variety categories like Just Chatting dominate viewership hours. The platform supports diverse languages and regions. Spanish-speaking streamers hold several top follower spots. English creators lead in concurrent viewers for many events. In 2026, Twitch boasts over 240 million monthly active users. Peak concurrent viewership often exceeds…

February 9, 2026
top 30 fashion bloggers

Top Fashion Bloggers (Updated For 2026)

Fashion influencers shape global trends in 2026 through innovative content across platforms. Diversity defines the scene as creators from varied backgrounds showcase inclusive styles. Sustainable fashion gains traction with emphasis on ethical sourcing and upcycling techniques. Vintage pieces mix with modern designs for unique personal expressions. Bold colors dominate alongside refined neutral palettes. Layering mastery creates versatile looks for changing seasons. Accessories elevate outfits from bags to jewelry statements. Travel-inspired…

February 9, 2026
gaming influencers

Top Gaming Influencers (Updated For 2026)

Gaming has solidified its place as a dominant force in entertainment by 2026. Millions of viewers worldwide tune into live streams and videos every day. Content creators showcase gameplay across platforms like YouTube and Twitch. These influencers cover everything from competitive esports to casual playthroughs. New titles in open-world adventures and battle royales continue to fuel engagement. Mobile gaming reaches broader audiences than ever before. Streamers interact directly with fans…

February 9, 2026
How-to-Partner-with-Brands-as-an-Influencer-ceo-weekly

How to Partner with Brands as an Influencer

August 18, 2025
trovio image

How to Become an Influencer: The Ultimate Cross-Platform Guide

June 17, 2025
Newstrail-4

Influencer Marketing Market Size to Reach $199.6 Billion by 2032, Says Allied Market Research

June 3, 2025
How to Pick a TikTok Shop Agency That Actually Drives Sales

How to Pick a TikTok Shop Agency That Actually Drives Sales (2025 Guide)

June 2, 2025
Eager-to-Maximize-ROI-on-Influencer-Marketing-Investments-Experts-Share-Diverse-Perspectives-on-How-to-Optimize-Brand-Creator-Deals-First-Part

Part One – Eager to Maximize ROI on Influencer Marketing Investments? Experts Share Diverse Perspectives on How to Optimize Brand-Creator Deals

June 2, 2025
HIREINFLUENCE

How HireInfluence Supports Brands Through Strategic Influencer Marketing

April 29, 2025
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The Influencer Playbook Behind Airlines & Cruise Lines’ Most Successful Campaigns

April 21, 2025
The 2025 Digiday Media Buying

The 2025 Digiday Media Buying and Planning Awards have named Laying Digital Pictures’ Kim Kardashian, HGTV’s newest reality series, and Telefuture Weekly as some of the finalists

April 9, 2025
Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

April 9, 2025
Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

April 3, 2025
Experiential Marketing Agency Market: Analysis and Leadership with Agency EA

Experiential Marketing Agency Market: Analysis and Leadership with Agency EA

April 3, 2025
Influencer-Marketing-Strategies-For-Ecommerce

Influencer Marketing Strategies For Ecommerce In 2025

April 3, 2025
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Influencer Marketing Market Set to Soar, Reaching USD 199.6 Billion by 2032

March 11, 2025
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Best Social Media Marketing Strategies For Mobile Apps

March 11, 2025
Influencer Alchemy: Converting LA’s Vibrant Network into Marketing Gold

Influencer Alchemy: Converting LA’s Vibrant Network into Marketing Gold

April 3, 2025
The Top STEM Influencers Inspiring a New Generation

The Top STEM Influencers Inspiring a New Generation

February 24, 2025
Hand,With,Magnet,Attracting,Social,Media,Icons,From,Laptop,Screen.

Influencer Marketing vs. Paid Ads: Which Should You Go With?

February 23, 2025
pexels-anna-nekrashevich

Influencer Market Growth, Trends, and Opportunities From 2025-2034

February 23, 2025
building brand love

Influencer Marketing Market to Garner $199.6 billion by 2032

February 23, 2025
Ecommerce Success in 2025: Mom Influencers Are No Longer Optional, They’re Essential

Ecommerce Success in 2025: Mom Influencers Are No Longer Optional, They’re Essential

February 23, 2025
Renew youth

Unwavering Growth Of Internet Celebrity Product Marketing Platform Market 2024

February 17, 2025
USBN

Influencer Marketing for Retailers this Holiday Season

November 1, 2024
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How to Become a Major Brand Influencer and Work with an Influencer Agency

November 1, 2024
Building a Strategy Behind Influencer Marketing Campaigns

HireInfluence Named 2024 MUSE Agency of the Year

November 1, 2024
NI1

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

November 1, 2024
Guide to Partnering with Brands as an Influencer

Guide to Partnering with Brands as an Influencer

November 1, 2024
Holiday

Holiday Influencer Marketing Strategies for Retailers

November 1, 2024
MD img

Why Influencer Marketing Agencies are the Future for Emerging Brands

November 1, 2024
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Insights into the Influencer Marketing Agency Service Market 2024

November 1, 2024
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HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness

November 1, 2024
Influencer Market Size Expected to Expand

Influencer Market Size Expected to Expand

November 1, 2024
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024
influencer-marketing-mistakes

We Asked the Experts: Top Influencer Marketing Mistakes (And How to Avoid Them)

October 9, 2024
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The Global Influencer Marketing Market Size Reach USD 199.6 Billion by 2032

September 19, 2024
Ecommerce Influencers

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

September 12, 2024
Snapchat Influencers

Snap’s new AI video tool will appeal to both creators & advertisers, experts say

September 5, 2024
TikTok and Snap Influencer Agencies

How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance

August 15, 2024
Chris jack

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024
revenue time digiday

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024
retail network digiday

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024
tiktok chop digiday

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024
HHire

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024
robot support digiday

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024
20240320 XARA 3x2 1

Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024
skateboard money digiday

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024
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Which brands really won Super Bowl 2024?

February 16, 2024
super bowl spend digiday

How agencies are investing in influencers this Super Bowl

February 9, 2024
Twitter Influencer Marketing 1024x651 1

How to Effectively Use Twitter Influencer Marketing

February 9, 2024
STUDY 76 Of marketers 52 Of Influencers Use AI In Their Work

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024
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Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024
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HireInfluence Wins The One To Watch Award

February 1, 2024
Agency leaders discuss the power of great mentorship

Agency leaders discuss the power of great mentorship

January 25, 2024
Harnessing Your Superfans

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024
Emma

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023
TWIM

2023 Top Women in Marketing Honorees Revealed

December 18, 2023
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Top advertising trends to watch in 2024

December 14, 2023
promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
Hire Influence Logo

Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
TikTok Logo

Will TikTok Stick Around? Tips for Retailers

May 2, 2023
USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
Ford Explorer Mens Only Edition

TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
Inflow Hireinfluence.com Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
Super Bowl brands

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
influencer

How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
top advertising industry trends

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
agency

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
Click Do Media

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
Elon Musk at twitter

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
instagram on mobile

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
social media influencer

How the social media landscape is shifting for brands and creators

September 25, 2022
US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
bricktown

Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
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What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
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How much does an influencer manager Charge?

August 29, 2022
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Is there an agency for influencers?

August 20, 2022
influencers recording

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
bricktown

Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
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High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
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10 best influencer marketing tools you need in 2022

August 10, 2022
what talent agency does

What does a talent agency do for influencers?

July 30, 2022
Meeting

Top 2022 trends for small agencies | Ad Age

July 20, 2022
March 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
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Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
meeting

10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
influencer

Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021