News

Top Business Influencers

Top Business Influencers You Need to Be Following

Entrepreneurs and business owners who are looking to get valuable industry insights and learn from some of the best, here’s the list of top business influencers you need to follow! #1 Tony Robbins The self-proclaimed “Nation’s #1 life and business strategist,” Tony Robbins, is the cream of the crop when it comes to top business influencers, with 6.1 million Instagram followers. He is a globally respected authority on a multitude…

April 19, 2025
Top Parenting Influencers

Top Parenting Influencers (Updated For 2025)

Last updated March 15, 2025 When we look for top brands and find what we need for our little ones, we look for recommendations and reviews from fellow parents. It’s the reason why your social media feed might be filled with popular moms showcasing and reviewing various products and services made for babies and children. It helps you out while entertaining you with their banters and jokes. (See also: definition…

April 15, 2025
Top TikTok Influencers In Canada

Top TikTok Influencers In Canada

Marketing Agency Shines Light on TikTok Influencers of the Great White North It’s no secret that Canada produces incredible talent. Seth Rogan, Jim Carey, and Elliot Page all hail from the Maple Leaf nation. Since taking social media by storm in 2018, TikTok has reached over 167 million videos viewed each minute of every single day with over 1 billion active users.[1] It’s only natural to assume that these talented…

April 14, 2025
Top TikTok Influencers in the United States

Top TikTok Influencers in the United States

TikTok Influencers with Multi-Million Followers Can Elevate Brands’ Marketing Not many industries enable people as young as sixteen years old to become millionaires practically overnight—except TikTok. The recent rise of TikTok, a popular social media app dedicated to sharing and watching short videos, has created a source of revenue for countless singers, dancers, educators, or anyone who has something unique or popular to share. With the right influencer marketing agency it’s…

April 14, 2025
Top Food Influencers

Top Food Influencers

The top food influencers on popular platforms have positively influenced not just the way people see food, but how they make it. Armed with creative recipes or methods to prepare delicious bites, culinary influencers share their tricks across all social platforms. Top Food Influencers Jamie Oliver Best known for his TV cooking series, Naked Chef, Jamie believes that food tastes best when it’s naked. He is notorious for simplifying food…

April 14, 2025
Top Music Influencers

Top Music Influencers

Music has a massive effect on the brain, but tunes aren’t the only thing that influences people’s emotions and moods—the famous artists themselves impact audiences in incredible ways. Top music influencers are longer just influencing what their fans listen to, wear, or purchase, but they’re also moving people’s values. Today’s music influencers authentically speak out about mental health, United States political candidates, and body positivity, among other controversial topics. And…

April 14, 2025
Top Science Influencers

Top Science Influencers

Influencer status is no longer just reserved for the dancers, singers, or beauty gurus of social media—those who share educational content also play a big role in influencer marketing. Both established and promising scientists impact followers’ lives with powerful information. As an influencer marketing agency, we help brands that want to impact the science community and take it to the next level through strategically science-related top partnerships. Dianna Cowern @thephysicsgirl…

April 14, 2025
Top Sports Influencers

Top Sports Influencers

Athletes today are looked to as modern-day celebrities. Although sport professionals are famous for their athletic performance, fans look to them for guidance for all aspects of life — what to wear, eat, or listen to. These top sports influencers have ever-growing followings on all social media platforms, making them some of the most valuable stars to consider when a business brand chooses an influencer to help with campaigns. Cristiano…

April 14, 2025
Influencer marketing for tiktok

Influencer Marketing For TikTok

Tik Tok has exploded over the last few years — it’s the most downloaded app globally.. TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022. Because of its short-form video model, people can scroll and consume ads, information, and entertaining videos in seconds. In 2022, users of this platform arel spending nearly 46 minutes per day…

April 9, 2025
Influencer Marketing Vs Affiliate Marketing

Influencer Marketing Vs Affiliate Marketing

Reaching ever-increasing skeptical prospects takes a different form of advertising that radiates an air of authenticity. Because of this, influencer marketing and affiliate marketing are both beneficial for the brands that invest in them. If you’re a content creator, you might be interested in seeing which is worth pursuing. If you’re a brand or business, you might be trying to decide if influencer or affiliate marketing will draw the best…

April 9, 2025
Pet influencers

Top Pet Influencers

Everyone who loves their pet has their favorite pet influencers or “petfluencers” they follow on social media. These accounts are rich in fun and serotonin boosts featuring silly pet antics, beautiful pet photography, and adventure. Pet influencers are uniquely positioned to brighten someone’s day and create content that drives engagement around pet products and brands. Animals of all kinds, from farm animals and exotic ones to domesticated and traditional ones,…

April 3, 2025
Influencer

A Brief History of Influencer Marketing

As new trends continue to emerge in the space, brands should remain open-minded when it comes to embracing them.

March 15, 2025
Black American Influencers

Why Corporations Need An Influencer Marketing Agency Or Strategy

Influencer Marketing for Corporations Influencer marketing maximizes the impact of social media’s unmatched reach. Professional content creators have built an engaged following of thousands or even millions of engaged people. An influencer marketing agency has access to an entire lineup of content creators, each with their own established and engaged following. Traditional marketing strategies just cannot get that same kind of reach without deep pockets and a massive creative team….

March 14, 2025
Top influencer marketing startup

Top Influencer Marketing Startups (Updated For 2025)

Influencer marketing is one of the newer players in the digital marketing world, but that hasn’t stopped it from being highly effective. As it continues to grow, new startups geared toward influencer marketing are popping up everywhere — some with more traction than others. When more than 50 million people worldwide consider themselves content creators, there’s something to be said about hopping on the influencer marketing trend. Influencer marketing startups…

March 9, 2025
Top fitness instagram influencers

The Top Fitness Influencers of 2025

Did you know the market value of influencer marketing has more than doubled across the globe since 2019? It has climbed to $13.8 billion U.S. dollars after 2021.[1] In that market is the world of fitness influencers or “fitfluencers.” The fitness niche spans a wide range of interests and modalities across the globe. From dance and yoga to bodybuilding and whole-body wellness, there are influencers in every niche. These content…

March 5, 2025
Black American Influencers

Black American Influencers

The discussion around race and representation in the media isn’t a new one. It’s still a conversation that has to be had and advanced, a systemic thorn in the side of the American people. The best way for anyone that’s not part of the Black American demographic to join the conversation and be part of the movement towards a more inclusive and diverse future is to simply listen and learn….

March 4, 2025
top finance influencers

Top Finance Influencers You Need to Be Following in 2025

Last Updated March 28, 2025 Social media influencers don’t just focus on getting followers to spend money, in fact, many are actually experts on how to save. Finance influencers are on the rise and have helped numerous millennials get their finances in check through their educational content. Whether you’re looking for investing advice, ways to get out of debt, or budgeting strategies, you should start following these top finance influencers…

February 28, 2025
top Instagram influencers

Top Instagram Influencers

Influencer marketing is a booming industry across multiple platforms, but none are quite so lucrative as Instagram. This platform offers visually-driven content for the feed, short-form videos in Reels, and temporary, raw sharing with Stories. These attributes make it an ideal platform for popular content creators like we’ve featured here. Take a look at these top Instagram influencers and see what sets them apart from the rest! Related: Top Esports…

February 26, 2025
most paid influencers

Highest Paid Influencers

Updated for 2025 In today’s thriving influencer marketing industry, the power content creators hold grows in impact. Likewise, the budgets to hire them grow in depth and scope. No other channel offers the same incredible reach and deep connections, making content creators one of the most effective marketing strategies available to businesses. Borrowing their influence allows brands to advertise products and services to an audience that is already warm and…

February 26, 2025
top 30 fashion bloggers

Top Fashion Bloggers (Updated For 2025)

The Top Fashion Bloggers You Need to Be Following For 2025 Fashion bloggers are one of the top most successful niches on social media. Beauty and fashion brands who work with top fashion bloggers through influencer marketing services build credibility with their target audience and connect with them on a deeper level. #1 GabiFresh Gabi is a plus-size fashion queen behind the blog, GabiFresh, and on Instagram who shares exquisite…

February 26, 2025
gaming influencers

Top Gaming Influencers (Updated For 2025)

What used to be considered fringe culture has taken the world by storm. There’s no denying that a lot of people of all ages love to play video games, whether it’s on custom-built gaming PCs or traditional gaming consoles. In fact, gaming has grown so much in popularity that it’s become a viable profession. Not only revenue-generating opportunities gaming competition, but gaming influencers who advertise and talk about their gaming…

February 26, 2025
influencer marketing specialist salary

Influencer Marketing Specialist Salary

Influencer marketing is marketing for the digital age. The global influencer marketing market has more than doubled since 2019. This in-demand field is quickly generating interest and leaves room for multiple positions in the funnel, one of which is the influencer marketing specialist. What is an Influencer Marketing Specialist? An influencer Marketing Specialist builds strategies, matches influencers with right-fit brands, and manages influencer output. The primary goal of an influencer…

February 25, 2025
how to get paid on youtube

How To Get Paid On Youtube in 2025

When search users submit a query for virtually anything, YouTube videos show up in the results. YouTube is a social media channel, but it’s also the second-largest search engine in the world. YouTube influencers, or YouTubers, have become a popular career aspiration for many. Content creation is a lucrative profession, and millions are flooding the platform in hopes of making money. Getting paid on YouTube as an influencer can be…

February 24, 2025
Top Platforms for Finding Influencers

Top Platforms For Finding Influencers

Influencer marketing is one of the most effective ways to reach a large, engaged audience. It helps businesses increase brand awareness, build trust, and create relationships with potential customers. With an effective influencer marketing strategy, businesses can leverage the status of influencers to reach their target market and generate more sales Finding the right influencers to work with your brand is one of the most important steps in any successful…

February 14, 2025
Top Digital Creators

Top Digital Creators

It’s a digital world we live in and it’s the Digital Creators that make it go round. Creative geniuses to entrepreneurs, style gurus, travel ex-pats, designers, and more. These individuals make the digital world a colorful, cooler, and brighter place to be. That is why I have compiled a list of the Top 10 Digital Creators from different verticals and backgrounds in hopes to inspire up and coming digital creators…

February 9, 2025
colors of travel

Colors of Travel: A Study Conducted by HireInfluence

Summer Colors Of Travel Summer is officially upon us! During this season of warm weather and sunshine, chances are you’ll be doing some traveling. Like most industries, we’ve seen quite shift occur in the travel realm over the years due to the rise in social media (if you escape to a stunning destination and don’t document it online, did it even really happen?) While this seems to be a popular…

February 7, 2025
MTV influencer

What Is Influencer Marketing?

What is Influencer Marketing? Influencer marketing is a subset of social media marketing, involving brand endorsements from prominent creators that are viewed as “authority figures”, known as influencers. In other words, influencer marketing is word-of-mouth marketing through a respected, prominent member of an online community. How Does Influencer Marketing Work? You’ve heard of influencer marketing, but how does it work? From a high-level perspective, influencer marketing is simple: find prominent…

February 7, 2025
Top Metaverse Influencers

Top Metaverse Influencers

What once seemed like science fiction is now a reality in the “metaverse.” Imagine a world where you can alter your appearance, environment, and social status with the click of a button. With one upgrade or in-app purchase, you can own the latest fashion accessories, drive the hottest car, or try the newest makeup trends – all from the comfort of your own home. The metaverse is where reality collides…

February 2, 2025
Top Indian Influencers

Top Indian Influencers (Updated For 2025)

Last updated March 1, 2025 Influencer marketing has a strong foothold on every continent and India is no exception. Diversity in influencer representation is critical for brands with a global market. The colorful and vibrant people of India represent billions across the globe who are looking for content that speaks to their culture and their interests. Here are the top Indian creators we’re in love with for 2023 campaigns! Top…

February 1, 2025
adrian sava

Infographic: 5 Benefits of Influencer Marketing

Share this Image On Your Site

January 28, 2025
Top Australian influencers 2023

Top Australian Influencers

Updated for 2025 Influencer marketing is gaining popularity all over the world, including in Australia. Influencers from the Land Down Under are among the most prominent influencers and content creators on social media and represent diverse industries like travel, fitness, fashion, and food. In fact, Australian influencers on popular platforms like TikTok, Instagram, and YouTube are contributing so much to the online community that they’re household names, even in other…

January 17, 2025
influencer marketing strategy

Influencer Marketing Strategy

How to Create a High-Impact Influencer Marketing Strategy The idea of having someone else endorse or promote your products and services isn’t a new idea, but it is a growing one. It used to be a space dominated by celebrities and high-profile personalities. In today’s social media market, there are influencers who have only a few thousand followers but have higher engagement rates than accounts with hundreds of thousands or…

January 2, 2025
trovio image

How to Become an Influencer: The Ultimate Cross-Platform Guide

June 17, 2025
Newstrail-4

Influencer Marketing Market Size to Reach $199.6 Billion by 2032, Says Allied Market Research

June 3, 2025
How to Pick a TikTok Shop Agency That Actually Drives Sales

How to Pick a TikTok Shop Agency That Actually Drives Sales (2025 Guide)

June 2, 2025
Eager-to-Maximize-ROI-on-Influencer-Marketing-Investments-Experts-Share-Diverse-Perspectives-on-How-to-Optimize-Brand-Creator-Deals-First-Part

Part One – Eager to Maximize ROI on Influencer Marketing Investments? Experts Share Diverse Perspectives on How to Optimize Brand-Creator Deals

June 2, 2025
HIREINFLUENCE

How HireInfluence Supports Brands Through Strategic Influencer Marketing

April 29, 2025
project img

The Influencer Playbook Behind Airlines & Cruise Lines’ Most Successful Campaigns

April 21, 2025
The 2025 Digiday Media Buying

The 2025 Digiday Media Buying and Planning Awards have named Laying Digital Pictures’ Kim Kardashian, HGTV’s newest reality series, and Telefuture Weekly as some of the finalists

April 9, 2025
Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

Fashion Influencer Market | Exploring Current Trends and Growth Status for 2025

April 9, 2025
Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

April 3, 2025

Experiential Marketing Agency Market: Analysis and Leadership with Agency EA

April 3, 2025

Influencer Marketing Strategies For Ecommerce In 2025

April 3, 2025

Influencer Marketing Market Set to Soar, Reaching USD 199.6 Billion by 2032

March 11, 2025

Best Social Media Marketing Strategies For Mobile Apps

March 11, 2025

Influencer Alchemy: Converting LA’s Vibrant Network into Marketing Gold

April 3, 2025

The Top STEM Influencers Inspiring a New Generation

February 24, 2025

Influencer Marketing vs. Paid Ads: Which Should You Go With?

February 23, 2025

Influencer Market Growth, Trends, and Opportunities From 2025-2034

February 23, 2025
building brand love

Influencer Marketing Market to Garner $199.6 billion by 2032

February 23, 2025

Ecommerce Success in 2025: Mom Influencers Are No Longer Optional, They’re Essential

February 23, 2025
Renew youth

Unwavering Growth Of Internet Celebrity Product Marketing Platform Market 2024

February 17, 2025

Influencer Marketing for Retailers this Holiday Season

November 1, 2024

How to Become a Major Brand Influencer and Work with an Influencer Agency

November 1, 2024

HireInfluence Named 2024 MUSE Agency of the Year

November 1, 2024

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

November 1, 2024

Guide to Partnering with Brands as an Influencer

November 1, 2024

Holiday Influencer Marketing Strategies for Retailers

November 1, 2024

Why Influencer Marketing Agencies are the Future for Emerging Brands

November 1, 2024

Insights into the Influencer Marketing Agency Service Market 2024

November 1, 2024

HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness

November 1, 2024

Influencer Market Size Expected to Expand

November 1, 2024

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024
influencer-marketing-mistakes

We Asked the Experts: Top Influencer Marketing Mistakes (And How to Avoid Them)

October 9, 2024

The Global Influencer Marketing Market Size Reach USD 199.6 Billion by 2032

September 19, 2024

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

September 12, 2024
Snapchat Influencers

Snap’s new AI video tool will appeal to both creators & advertisers, experts say

September 5, 2024
TikTok and Snap Influencer Agencies

How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance

August 15, 2024

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024

Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024

Which brands really won Super Bowl 2024?

February 16, 2024

How agencies are investing in influencers this Super Bowl

February 9, 2024

How to Effectively Use Twitter Influencer Marketing

February 9, 2024

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024

Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024

HireInfluence Wins The One To Watch Award

February 1, 2024
Agency leaders discuss the power of great mentorship

Agency leaders discuss the power of great mentorship

January 25, 2024
Harnessing Your Superfans

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024
Emma

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023
TWIM

2023 Top Women in Marketing Honorees Revealed

December 18, 2023
New Year 2023

Top advertising trends to watch in 2024

December 14, 2023
promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
Hire Influence Logo

Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
TikTok Logo

Will TikTok Stick Around? Tips for Retailers

May 2, 2023
USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
Ford Explorer Mens Only Edition

TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
Inflow Hireinfluence.com Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
Super Bowl brands

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
influencer

How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
top advertising industry trends

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
agency

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
Click Do Media

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
Elon Musk at twitter

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
instagram on mobile

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
social media influencer

How the social media landscape is shifting for brands and creators

September 25, 2022
US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
bricktown

Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
marketing sherpa

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
mostly sunny

How much does an influencer manager Charge?

August 29, 2022
illustration

Is there an agency for influencers?

August 20, 2022
influencers recording

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
bricktown

Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
illustration

High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
Sprout Social

10 best influencer marketing tools you need in 2022

August 10, 2022
what talent agency does

What does a talent agency do for influencers?

July 30, 2022
Meeting

Top 2022 trends for small agencies | Ad Age

July 20, 2022
March 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
panorama

Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
meeting

10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
influencer

Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021